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power of communities

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Rohit Varma
Rohit Varma

communities are driving the conversations, engagements & actions on social media. They power social media and they can fuel brands also.

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R SQUARE CONSULTINGdelivering experiences power of communities rohit varma
communities power social media
they drive conversations, engagements and actions
and they can fuel brands too
why do communities exist? interest passion belief The desire to be a part of a group that shares, cooperates or act in concert is a basic human instinct.
communities drive brand, they drive engagement more authority more loyal users higher repeat visits higher level of interaction more content more useful site more traffic more links
so can we create communities?
they already exist, we should be looking at how to support them in doing what they want to do.
bikers community
runners community
foodies community
music community
adventure community
photography community
• Festival was attended by 500 plus nature lovers • Dhritiman’s book - 100 books sold in less than 5 minutes. • Tui is still shipping books from New Zealand • Talo got funding of more than 1L in a matter of an hour • NIF launched the limited edition T shirts, sold more than 400 t shirts. highlights
take aways • understand the community • support them in doing what they want to do • encourage them • plan for long term engagement • take opinions and feedback seriously • in simple words
EMPOWER THEM & THEY WILL EMPOWER YOU

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