The document summarizes new strategies for connecting with audiences and promoting conversations online:
Develop authentic voices by using real names and faces, and weaving connections between people. Listen to audiences and be a platform for conversation instead of controlling it. Go to unofficial online outposts instead of making people come to official sites. Content should be newsworthy, controversial, timely, or funny while maintaining a 1:12 ratio of value to self-promotion.
Equip and encourage your members to invite their friendsCausely
Marketing is a tricky thing for churches. You don't want people to feel marketed to, but at the same time you want to grow your church. We explain how you can increase your members by building a community through friend to friend referrals.
SLIDESHOW: Creating Your Personal Brand--A Panel Discussion with Four Experts...Raymond Helfrich
On Tuesday, October 28, 2014, Sara Greenhouse, President of Generate Buzz, LLC, hosted a very special free panel discussion for job seekers & career transitioners. Four expert panelists (Chris Boyd, Alex Freund, Jo-Rose Portfolio, and Penina Rybak) discussed how to create one's own brand. Attendees walked away re-energized about job searching, with an expanded network, elevated self-esteem, and one step closer to achieving both personal & professional satisfaction!
Getting folks to follow you isn’t enough—the real value of social media is Return on Engagement, and research tells us which social media activities yield better results, so we can design campaigns with ROE in mind. In this presentation, we’ll look at the most (and least) effective strategies and activities and explore different ways to measure and maximize impact.
Digital Media Literacy: Why Character Matters
This presentation was given at the C3 Technology Conference at LMU sponsored by the Archdiocese of Los Angeles, 8/11/15
http://c3techconf.la-archdiocese.org/?page_id=254
Participants will leave with…
Participants will come way with a clear, accessible understanding of what media literacy is in the digital age and why it is imperative that character education, beginning in the family, be integrated across the curriculum for all other literacies to build on. They will come away with practical skills that they can apply immediately in life, faith, catechesis, and education. As catechists, teachers, parents and ministers, it is not enough to know "how." We are called to be faithful citizens in the digital universe and character education is the basic human foundation on which to build the moral, faithful citizen with an informed conscience and vibrant faith life.
As part of the workshop, you will…
Look at various samples of digital media and apply two methods for critical thinking to share with those with whom you share faith and a list of online resources to aid your family, educational and pastoral ministry.
Equip and encourage your members to invite their friendsCausely
Marketing is a tricky thing for churches. You don't want people to feel marketed to, but at the same time you want to grow your church. We explain how you can increase your members by building a community through friend to friend referrals.
SLIDESHOW: Creating Your Personal Brand--A Panel Discussion with Four Experts...Raymond Helfrich
On Tuesday, October 28, 2014, Sara Greenhouse, President of Generate Buzz, LLC, hosted a very special free panel discussion for job seekers & career transitioners. Four expert panelists (Chris Boyd, Alex Freund, Jo-Rose Portfolio, and Penina Rybak) discussed how to create one's own brand. Attendees walked away re-energized about job searching, with an expanded network, elevated self-esteem, and one step closer to achieving both personal & professional satisfaction!
Getting folks to follow you isn’t enough—the real value of social media is Return on Engagement, and research tells us which social media activities yield better results, so we can design campaigns with ROE in mind. In this presentation, we’ll look at the most (and least) effective strategies and activities and explore different ways to measure and maximize impact.
Digital Media Literacy: Why Character Matters
This presentation was given at the C3 Technology Conference at LMU sponsored by the Archdiocese of Los Angeles, 8/11/15
http://c3techconf.la-archdiocese.org/?page_id=254
Participants will leave with…
Participants will come way with a clear, accessible understanding of what media literacy is in the digital age and why it is imperative that character education, beginning in the family, be integrated across the curriculum for all other literacies to build on. They will come away with practical skills that they can apply immediately in life, faith, catechesis, and education. As catechists, teachers, parents and ministers, it is not enough to know "how." We are called to be faithful citizens in the digital universe and character education is the basic human foundation on which to build the moral, faithful citizen with an informed conscience and vibrant faith life.
As part of the workshop, you will…
Look at various samples of digital media and apply two methods for critical thinking to share with those with whom you share faith and a list of online resources to aid your family, educational and pastoral ministry.
Participants will come away with a clear, accessible understanding of what media literacy is in the digital age and why it is imperative that character education, beginning in the family, be integrated across the curriculum for all other literacies to build on. They will come away with practical skills that they can apply immediately in life, faith, catechesis, and education. As catechists, teachers, parents and ministers, it is not enough to know "how." We are called to be faithful citizens in the digital universe and character education is the basic human foundation on which to build the moral, faithful citizen with an informed conscience and vibrant faith life. (This presentation was part of a two day media workshop sponsored by the Daughters of St Paul and the CANA Centre in Singapore, Nov 5-6, 2018.)
Webinar: How to become a digital fundraising star overnightGiveEasy
HOW TO REACH THE STARS WITH DIGITAL
In this webinar, we walked through the steps to success for your next charity fundraising campaign.
We heard first-hand from two rising stars in the digital fundraising space, who have taken their charity campaigns to the skies!
Meet Julie Mullen from Variety – the Children’s Charity of Queensland who will talk through their recent success in June.
Then hear from Simone Plunkett from Brisbane Lions Foundation who had an amazing first campaign on digital over tax time this year.
Faith and social media - The Hashtag Generation - Catholic Youth Ministry FayAnn D'souza
This is a presentation I gave at Catholic Youth Ministry, Perth, in relation to faith and social media. I am passionate about the Catholic faith and was super happy to be able to present here! Resources and questions are referenced from Jab, Jab, Jab, Right hook by Gary Vaynerchuk.
Ai Laket!! elkarteak EAE-n gauzaturiko prebentzio programetan 2015ean kolore-erreaktiboen bidez eta geruza meheko kromatografiarekin kualitatiboki guztira 1.265 substantzia aztertu dira eta 274 lagin jaso dira gerora kuantitatiboki aztertzeko, substantzia toxikoak goiztiarki aurkitzeko pribilegiodun zerbitzu bati esker, Euskal Herriko Unibertsitateko Ikerkuntza Zerbitzu Orokorren erresonantzia magnetiko nuklearraren (EMN) zerbitzu honekin elkarlanean 13 urte eman ditugularik. Kalitatezko analisi azkar eta eraginkor honen zerbitzua, bere aldetik, Eusko Jaurlaritzako Osasun Publiko eta Menpekotasunen Zuzendaritzak eta SGIker-ek duten hitzarmenagatik eramaten da aurrera.
Participants will come away with a clear, accessible understanding of what media literacy is in the digital age and why it is imperative that character education, beginning in the family, be integrated across the curriculum for all other literacies to build on. They will come away with practical skills that they can apply immediately in life, faith, catechesis, and education. As catechists, teachers, parents and ministers, it is not enough to know "how." We are called to be faithful citizens in the digital universe and character education is the basic human foundation on which to build the moral, faithful citizen with an informed conscience and vibrant faith life. (This presentation was part of a two day media workshop sponsored by the Daughters of St Paul and the CANA Centre in Singapore, Nov 5-6, 2018.)
Webinar: How to become a digital fundraising star overnightGiveEasy
HOW TO REACH THE STARS WITH DIGITAL
In this webinar, we walked through the steps to success for your next charity fundraising campaign.
We heard first-hand from two rising stars in the digital fundraising space, who have taken their charity campaigns to the skies!
Meet Julie Mullen from Variety – the Children’s Charity of Queensland who will talk through their recent success in June.
Then hear from Simone Plunkett from Brisbane Lions Foundation who had an amazing first campaign on digital over tax time this year.
Faith and social media - The Hashtag Generation - Catholic Youth Ministry FayAnn D'souza
This is a presentation I gave at Catholic Youth Ministry, Perth, in relation to faith and social media. I am passionate about the Catholic faith and was super happy to be able to present here! Resources and questions are referenced from Jab, Jab, Jab, Right hook by Gary Vaynerchuk.
Ai Laket!! elkarteak EAE-n gauzaturiko prebentzio programetan 2015ean kolore-erreaktiboen bidez eta geruza meheko kromatografiarekin kualitatiboki guztira 1.265 substantzia aztertu dira eta 274 lagin jaso dira gerora kuantitatiboki aztertzeko, substantzia toxikoak goiztiarki aurkitzeko pribilegiodun zerbitzu bati esker, Euskal Herriko Unibertsitateko Ikerkuntza Zerbitzu Orokorren erresonantzia magnetiko nuklearraren (EMN) zerbitzu honekin elkarlanean 13 urte eman ditugularik. Kalitatezko analisi azkar eta eraginkor honen zerbitzua, bere aldetik, Eusko Jaurlaritzako Osasun Publiko eta Menpekotasunen Zuzendaritzak eta SGIker-ek duten hitzarmenagatik eramaten da aurrera.
Informe de composición de drogas ilíicitas en Euskadi 2015Ai Laket!! elkartea
En los programas preventivos que lleva a cabo la asociación Ai Laket!! en la CAPV, a lo largo del año 2015 se han recogido y analizado un total de 1.265 sustancias a través de técnicas analíticas como reactivos colorimétricos y cromatografía en capa fina. Además se han recogido 274 muestras para su posterior análisis cuantitativo, gracias a un servicio de detección temprana de sustancias tóxicas privilegiado con el que contamos desde hace 13 años, el servicio resonancia magnético nuclear (RMN) de los Servicios Generales de Investigación de la Universidad Pública Vasca (SGIker).
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011
Make fans & influence people using Facebook & other social media (NTRLS TechN...Arlington Public Library
Libraries exist to connect with people and help them to connect with their world. Social media gives us new tools to help carry out that mission by allowing us to be more engaging, conversational and playful. Arlington Public Library staff wants people to see the library subconsciously as their trusted smart friend who steers them toward ideas and resources which they might not encounter on their own. Learn how to broaden your patron base and deepen connections by putting a human face on your institution.
Objectives: Recognize ways social media can help promote library services; Identify tools for library fans which can multiply a library’s message; Examine social media's promise for delivering personalized customer service; Acquire practical tips and tricks for connecting with library fans and for handling administrative tasks.
Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szet...Volition Properties
=== Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szeto) ===
Ever been curious about Real Estate Investing in the US?? At Volition, for the past 14 years, we have been focused on helping investors invest in over $250M of real estate and generate $100M of wealth in the Toronto market, but we are always open to learning more about other business models and learning from other investors.
The US has always been an intriguing market to invest in. But the US is a big place… if you’re interested in investing in the US, you probably have a lot of questions, like:
☑️ Specifically WHERE should you invest?
☑️ What are the best markets to invest in and why?
☑️ How much are property prices there?
☑️ What are the returns like?
☑️ What is cashflow like?
☑️ Compared to investing in Toronto or other cities in Ontario, what are the benefits / tradeoffs?
☑️ What ownership structure should I use?
☑️ What are the tax implications?
☑️ Can I get financing?
☑️ What are tenants like?
Enter Erwin Szeto, a longtime friend of Volition. Since 2005, Erwin Szeto and his team have navigated the challenging landscape of being landlords in Ontario. Now, they are shifting their focus and guiding their clients' investments toward the more landlord-friendly environment of the USA. This decision comes after assisting Canadian clients in transacting over $440,000,000 in income properties. Faced with issues like affordability constraints, tenant-friendly laws, rent control, and rental licensing in Canada, Erwin sees a clear opportunity in the U.S. Here, there is a significant influx of investments leading to the creation of high-paying manufacturing jobs. Erwin and his clients are poised to capitalize on these opportunities where landlord rights are stronger and there is no rent control.
To facilitate this transition, Erwin has partnered with and become a client of SHARE, a one-stop-shop U.S. Asset Manager. Founded by Canadians for Canadians, SHARE enables as passive an ownership experience as possible for landlords in the U.S., while still maintaining direct, 100% ownership.
Erwin is “Making Real Estate Investing Great Again”!!
Website: https://www.infinitywealth.ca/
Facebook: https://www.facebook.com/iwinrealestate and https://www.facebook.com/ErwinSzetoOfficial
Podcast: https://www.truthaboutrealestateinvesting.ca/
Instagram: https://www.instagram.com/iwinrealestate/ and https://www.instagram.com/erwinszeto/
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus o...Joseph Lewis Aguirre
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus on Public Safety as Job #1, Engagement, Wealth of HOA, Branding, Communication, Culture, Civic Responsibility
Rixos Tersane Istanbul Residences Brochure_May2024_ENG.pdfListing Turkey
Tersane Suites Residences is a luxurious real estate project located in the heart of Istanbul, next to the beautiful Golden Horn. This unique development offers hotel concept residences with Rixos management, making it the perfect choice for both homeowners and investors.
The Tersane Suites Residences offers a wide range of options, from studio apartments to spacious four-bedroom units, all designed to the highest standard. The suites are finished with high-quality materials and feature modern, open-plan living spaces, fully-equipped kitchens, and large balconies with stunning views of the city and sea.
One of the standout features of Tersane Suites Residences is the Rixos management, which provides a truly exclusive and upscale living experience. Residents will have access to a range of luxury amenities, including a fitness center, spa, and indoor and outdoor swimming pools. Plus, the on-site restaurants and cafes provide a taste of the local and international cuisine.
The Tersane Suites Residences also offers a great opportunity for investors, as it provides a rental guarantee program. This means that investors can enjoy a steady income stream, with the peace of mind that their property is being managed by a reputable and experienced team.
The location of Tersane Suites Residences is also unbeatable, with easy access to the city’s main transportation links and within close proximity to the historic center, making it the perfect base for exploring all that Istanbul has to offer.
The KA Housing - Catalogue - Listing TurkeyListing Turkey
Welcome to KA Housing, a distinguished real estate development nestled in the heart of Eyüpsultan, one of Istanbul’s most promising districts.
Just 10 minutes from the bustling city center, Eyüpsultan offers a serene escape with the convenience of urban living. The direct metro line ensures seamless connectivity to all parts of Istanbul, making it an ideal location for residents who seek both tranquility and vibrancy.
KA Housing boasts unparalleled accessibility, with proximity to Istanbul Airport only 30 minutes away, facilitating easy international travel. Effortless city access is guaranteed by direct metro and transportation links to Istanbul’s cultural and commercial hubs. Quick access to key metro lines connects you to every corner of the city within minutes, making commuting and exploring the city hassle-free.
The development offers luxurious living spaces with a range of unit layouts from 1+1 to 4+1, designed with meticulous attention to detail. Each unit features balconies or terraces, providing stunning vistas of Istanbul and enhancing the living experience. High-quality materials and superior craftsmanship ensure durability and elegance, while sound-proof insulation and high ceilings (2.95 m) offer comfort and sophistication.
Residents of KA Housing enjoy exclusive on-site amenities, including a state-of-the-art gym, outdoor swimming pool, yoga area, and walking paths. Entertainment options abound with a private cinema, children’s playground, and a variety of dining options including a café and restaurant. Security and convenience are paramount with 24/7 security, a dedicated carpark garage, and an IP intercom system.
KA Housing represents a prime investment opportunity with limited availability in a high-demand area, ensuring enduring value and potential for lucrative returns. Homes in this development provide exceptional value without compromising on quality, offering affordable luxury for discerning buyers. The construction is of the highest quality, built to the latest seismic and disaster resistance standards, ensuring safety and resilience.
The community and surroundings of KA Housing are enriched by close proximity to prestigious universities such as Haliç University, Bilgi University, and Istanbul Ticaret University, making it an ideal location for students and academics. The development is adjacent to the Alibeyköy stream leading into the Halic waters, offering serene natural escapes amidst lush greenery. Residents can enjoy the cultural richness of the area, surrounded by historical and cultural landmarks that blend leisure, nature, and culture seamlessly.
https://listingturkey.com/property/the-ka-housing/
Dynamics 365 Bid Management for Construction ProjectsDynamic Netsoft
This PDF provides a straightforward guide to using Dynamics 365 for efficient bid management in construction projects. Learn how to streamline processes, improve accuracy, and enhance productivity with practical tips and step-by-step instructions.
https://dnetsoft.com/dynamics-365-bid-management-software
Rams Garden Bahcelievler - Istanbul - ListingTurkeyListing Turkey
Implemented by Rams Global in Bahcelievler, the Rams Garden Bahcelievler Apartments includes 796 residences of different types from 2+1 to 5+1.
Next to the project, which will have 33 thousand square meters of green area, there will be 42 thousand 300 square meters of woodland. There will also be a 210-meter-long pond in the landscape of the project. There are 94.5 square meters of green space per flat.
Rams Garden Bahcelievler Apartments, which has 8 times more green space than the average of Istanbul with its 33 thousand square meters of green area located within a total of 75 thousand square meters, offers various housing options from 2+1 to 5+1.RAMS Garden has brought a lifeline to the construction industry.
Rams Global, which has signed projects in many places from Dubai to Phuket and delivered more than 20 thousand residences, is now starting new projects in Istanbul.
Rams Garden Bahcelievler is located 9 minutes from Metroport AVM, 5 minutes from Marmara Forum AVM, 12 minutes from Kazlıçeşme beach, 9 minutes from Yıldız Technical University, 7 minutes from Istinye University, 9 minutes from Ramada Hotel and Medicana Hospital.
https://listingturkey.com/property/rams-garden-bahcelievler-apartments/
Total Environment Tangled Up In The Green - Residential Plots Where Nature an...JagadishKR1
Embark on a journey where lush landscapes and contemporary living converge at Total Environment's Tangled Up In The Green Residential Plots in Devanahalli, Bangalore. Surrounded by verdant expanses, these plots offer an idyllic setting for your dream home. Immerse yourself in the serenity of nature while enjoying the finest amenities and design, where every moment is a harmonious blend of luxury and tranquility.
Keep Your Home Naturally Cool and Warm Out Change in Seasons
Vinra Construction is a private limited company registered under the ROC. The management has an experience of over 15 years of understanding the needs and delivering apt solutions to the end users We are providing turnkey solutions in construction fields. like Construction, Interior Designing Facility Management, Plantation Management, etc..
Vinra Construction Tech Enabled Company for Eco-Friendly Home Construction
Contact With Vinra for a Greener Future >>> Call us @ 888 4898 765
Lixin Azarmehr, a Los Angeles-based real estate development trailblazer, co-founded JL Real Estate Development (JL RED) in 2015 and serves as its CEO. Her expertise has propelled the firm to specialize in luxury residential and mixed-use commercial projects, with a portfolio that features upscale retail spaces and sophisticated care facilities.
Omaxe Sports City Dwarka stands out as a premier residential and recreational destination, offering a blend of luxury and sports-centric living. Located in the thriving area of Dwarka, this project by Omaxe Limited is designed to cater to modern lifestyle needs while promoting a healthy, active living environment.
Sense Levent Kagithane Catalog - Listing TurkeyListing Turkey
Sense Levent offers a luxurious living experience in the heart of Istanbul’s vibrant Levent district.
This cutting-edge development seamlessly integrates modern design with natural elements, featuring live evergreen plants maintained by an advanced irrigation system, ensuring lush greenery year-round.
The building’s elegant ceramic balconies are both stylish and durable, enhancing the overall aesthetic and functionality. Residents can enjoy the 700m Sky Lounge, which provides breathtaking views of Istanbul and a perfect space to relax and unwind.
Sense Levent promotes a healthy and active lifestyle with a full gym, swimming pool, sauna, and steam room, all available in the building. The interiors are crafted with high-quality materials, ensuring a luxurious and inviting living space.
Designed with young professionals in mind, Sense Levent features 1+1 and 2+1 units with smart floor plans and balconies. The project promises high investment returns, with an expected annual return of 6.5-7%, significantly above Istanbul’s average ROI.
Located in the rapidly growing and highly desirable Levent area, the development benefits from ongoing urban regeneration projects. Its prime location offers proximity to shopping malls, municipal buildings, universities, and public transportation, adding immense value to your investment.
Early investors can take advantage of discounted units during the construction phase, with an expected capital appreciation of +45% USD upon completion. Property Turkey provides comprehensive rental management services, ensuring a seamless and profitable investment experience.
Additionally, robust legal support and significant tax advantages are available through Property Turkey’s licensed Real Estate Investment Fund. Levent is a dynamic urban hub, ideal for young professionals with its numerous corporate headquarters and shopping malls.
Sense Levent is more than just a residence; it’s a place where dreams and opportunities come to life. Contact us today to secure your place in this exclusive development and experience the best of Istanbul living. Sense Levent: Sense the Opportunity. Live the Dream.
https://listingturkey.com/property/sense-levent/
Revenue Keys- Begur Village Survey-Sketchrevenuekeys
Find Land Survey Number View A Begur village Begur Hobli Bangalore The Revenue Department of Karnataka By The Survey Sketch Made Citizen Simple Easy to Find Survey Number,s
Discover Yeni Eyup Evleri 2, nestled among the rising values of Eyupsultan, offering the epitome of modern living in Istanbul.
With its spacious living areas, contemporary architecture, and meticulous details, Yeni Eyup Evleri 2 is poised to be the star of your happiest moments. Situated in the new favorite district of Eyupsultan, claim your spot and unlock the doors to a peaceful life alongside your loved ones. Nestled next to the historical and natural beauties of Eyupsultan, embrace the comfort of modern living and rediscover life.
Social Amenities:
Yeni Eyup 2 offers a life filled with joy with its green landscaping areas, gym, sauna, children’s play areas, café, outdoor pool, and basketball court. Reserve your place for unforgettable moments!
Reliable Structure:
With 1+1, 2+1, and 3+1 apartment options, Yeni Eyup Evleri 2 is designed with first-class materials and craftsmanship. The doors to a safe and comfortable life are here! Choose the option that suits you best and step into your dream home.
Project:
Yeni Eyup 2 is conveniently located, with Istanbul Airport just 26 minutes away, the Mecidiyeköy Metro Line 4 minutes away, and the Tram Stop 5 minutes away, making your life easier with its central location.
Location:
Your home is positioned in a privileged location, providing easy access to the city center, shopping malls, restaurants, schools, and other important places.
Yeni Eyup 2 offers 1+1, 2+1, and 3+1 apartment options designed to meet different needs. Find an option suitable for every lifestyle and open the doors to a comfortable life in your dream home.
https://listingturkey.com/property/yeni-eyup-evleri-2/
Simpolo Tiles & Bathware
Tile ho,
toh Simpolo.
Since the first steps were taken in 1977, Simpolo Ceramics has carved its niche as a consistently growing organisation with unparalleled innovation and passion rooted in simplicity.
We endure gratification for every experience we offer, created to share something meaningful. It may not resonate with the majority, but that makes us a class apart. If only a handful were to understand the purpose of our existence, we would be proud to have found our believers. Rather, people with whom we can share our beliefs.
VISUALIZER
Design your space in your style with our very own Visualizer. Now, you can choose the tiles of your liking from our wide selection and see how they would look in a space. Select the tile from the multiple options and the visualiser will replace the surfaces in the image with the selected tiles. This way, instead of just your imagination, you can choose the tiles for your place by getting an actual picture of how they would look in a space. So, design your space the way you desire digitally and implement it in real life to get the best results!
You can also share this visualiser with others to help them design their space.
Committed to delighting customers with world-class ceramic products and services. Make Simpolo synonymous with the best quality and set new benchmarks of excellence for all stakeholders. Pursue best business practices with utmost integrity to make Simpolo an exciting organisation to work with, for vendors, channel partners, investors and employees alike.
Gain worldwide recognition in the field of ceramic building products through Research and Innovation and bring an enhanced lifestyle within reach for every household.
10. Value is Social Capital
Valuable connections
increase productivity,
spread information,
locate desired resources.
Content should be:
newsworthy, unique, controver
sial, timely, immediately useful
and/or funny.
Experts recommend 1:12
ratio of value content to
self-promotion.
11.
12. Develop
Your Voice
Individuals are inherently
more authentic and
trustworthy than institutions.
Use real names and faces.
Weave connections between
and among people.
20. Half a million
views in the first
few days.
United takes a
week to respond
United stock
drops 10 percent.
21.
22. …My mom and I went downtown for the services at the Civic
Center and let me tell you, it was the most impersonal feeling
I have felt in a long time. Not only was the rabbi an end zone
away from me but there were 3000 people there who care
less about Judaism than a Woody Allen fan (me)…The Organ
was the worst part…after awhile I could not tell if I was at a
church or a baseball game. Da da da da da da….Charge!
Instead of thinking about my previous year’s faults I found
myself debating whether or not Khalil Green would ever get
back to his old self. Can’t really review the normal services but
the high holidays were sub par.
23.
24. We don’t control the conversation
but: we can participate in it; we can frame it.
25.
26.
27.
28. From our Vision Statement:
Connection: To build a strong sense of Jewish
community and to open doorways to a deeper
understanding of Judaism through our observances,
programs, services, and relationships.
Today I’m going to be talking about foundations of social media and rather than having a how to session on Facebook or twitter or blogging, we’re going to take a look at what has fundamentally changed given the rise of social media. The rules of the game, of marketing, communications, of community building, even fundraising, are changing significantly because we are in the midst of a communications revolution.
This photo was taken in St. Peter’s Square in the Vatican just after the death of Pope John Paul. This is 2005, nearly two years before the iPhone debuted. Last week large crowds again filled St. Peter’s Square...
Even as ancient traditions stay the same, these photos, viewed together, reflect a changing world.
Here’s an example of a previous communications revolution – the printing press. Beforehand every book was painstakingly created by a scribe. We witnessed that process last year – one scribe, one book, one year. Only a few could get their thoughts committed to paper and distributed. Only the wealthy and elite had books.When the masses became literate, they became educated and became more engaged in civil society. The printing press catalyzed social, religious, economic and political change. As we’re trying to engage people in our Jewish community in their own Jewish journeys and in Jewish education, the printing press, a symbol of a communications revolution, can serve as a good model. What are the implications of the current communications revolution for our community? We will want to understand the culture changes that are occurring and learn the skills and strategies needed to effectively use new communication tools and navigate new ways of creating community.
Here’s another communications revolution – an individual’s Facebook network. The small boxes are individuals; the blue lines are connections.The owner of this network is at the center. Imagine this is our network.Note the mass of crisscrossing lines near the center. This represents the fabric of our community.When we’re trying to strengthen community It isn't just a hub and spokes model. It’s about increasing the number of connections and the strength of each individual connection between and among the individuals within our community as well as to us.Note the connected individuals on the outer edges with large networks of individuals who may be potential members. We can’t reach these individuals through direct mail or email because we don’t have their addresses. But if these connectors are posting positive messages/photos/links about and from us, we are speaking to them and inviting them into our community. So one of our goals in social media is to connect people to one another more often, with more depth and strength.
Participatory: The printing press gave a voice to more individuals. The social media revolution has giving a voice to everyone. Everyone is now a producer as well as a consumer of information.Open and Democratic: We have different ways of assessing what are valuable. relevant, trustworthy and authentic sources of information – Amazon reviews for instance.Conversational: two way street, not a broadcastCommunal: supports communities of all types, sizes, duration. People join communities based on their interests, goals and needs. Connection, social media is a contact sport, not a spectator sport.
Five new rules of the game…
Too many messages coming at us today.How are we going to get people’s attention?When we can help people achieve shared goals, we will have their attention.When individuals perceive that we are adding value to their lives they will pay attention.
Here’s how this works:Example: Interfaith families with young children. A Our Goals: encourage them to make Jewish choices, raise Jewish children, embrace life-long Jewish learning, create social bonds to other Jews, to have them be members of our synagogueB Their goals and needs? They need help and support in parenting and with life’s other challenges, need help in creating a Jewish home life, in building a supportive community of friends both for themselves and for their children. Having a safe place to be Jewish, having a community to celebrate life cycles.In addressing our shared goals, we add value to their lives and they add value to our community. Adding value is social capital.
These examples illustrate how we can provide information and resources that are of immediate value.
Individuals are inherently more authentic and trustworthy than institutions. Use our real names, personalities, be candid and casual
Example of being “real” and weaving connections between individuals.
Listen to what people are saying and respond. Provide assistance, connections, or other value. People feel connected when they know you are paying attention to them and to their needs.
Communicating using social media can and should be done with purpose once we understand how it reaches and impacts individuals. Note the connected individuals on the outer edges with large networks of individuals who may be potential members. We can’t reach these individuals through direct mail or email because we don’t have their addresses. But if these connectors are posting positive messages/photos/links about and from us, we are speaking to them and inviting them into our community.
Ask questions and tag photos to extend our reach.
Revolutions bring shifts in power and we’re seeing that today.
Institutions have less power now. Individuals have more power. Our members are creating content. We can comment on their blogs to engage with them. We don’t have to wait for them to comment on our posts.
This is an example of how major corporations are doing customer service today.
This is a classic, as well as creative and funny example of the power of individuals today and how organizations must respect and respond to this power. Background: In 2008 a band traveling on United Airlines observed the baggage handlers throwing their guitars. Upon arrival they found their $3,500 guitar had been broken. After arguing unsuccessfully with United for nine months with no satisfactory resolution, they decided to take a different approach. They posted this video on You Tube. United stock went down 10 percent a week after this video went viral. It has been viewed 12 million times. United replaced the guitar and uses this video in employee training. Could this happen to us? On a smaller scale, it already has!
United stock went down 10 percent a week after this video went viral. It has been viewed 12 million times. United replaced the guitar and uses this video in employee training. Could this happen to us? On a smaller scale, it already has!
This was the ONLY review of us on Yelp for five years. Note the choices for Useful, Funny and Cool. How to respond? If this wasn’t so old, a good response would be to acknowledge and comment on their opinions, and Invite them to join us for our very haimish Soul Food Shabbat, or Minyan service, or our High Holy Days services on our own campus this year. Our response was to ask several members to write good Yelp reviews for us. Did it have an effect?...
Yes! If we pay attention and respond we can navigate through negative conversation constructively and successfully.
Don’t be afraid to be more open, controversial and conversational.
It’s new – it can be overwhelming to all of us – and we’ll make mistakes, but we need to be a part of the conversation, so dive in and give it a go!
We all have a new role to play.
It’s about connecting people.
It’s an extension of our Mission, Vision and Values statements where we are committed to …In the past the doorways were more literal.It’s not necessary to come to our building to feel connected to us. Some can’t make it in person - single moms, college students, homebound ill and disabled, those who have moved away, those not living close to our campus.
It’s not necessary to come to our building to feel connected to us. Some can’t make it in person - single moms, college students, homebound ill and disabled, those who have moved away, those not living close to our campus. There are now many more doorways to Beth Israel!