The document discusses enhancing Rotary's brand and public image through various strategies. It covers working with the media to tell Rotary's story, campaigns like Humanity in Motion and This Close, and resources available for public relations efforts including grants, creative materials, and human resources from Rotary International. The panelists are public image coordinators from Rotary clubs in Taiwan and Canada who will discuss working with the media and Rotary's branding.
Every Rotarian is an ambassador of Rotary's values and mission. However, the Rotary clubs must continue strengthen Rotary's public image as world's largest voluntary service organisation committed to peace and better understanding in the world through humanitarian service projects. This requires telling your story and sharing it with the community and other stakeholders on regular basis using various communication tools, like website, club bulletin, etc. At the same time the story must be shared with the media, to win better understanding as well as engage them to reach out to the needy. For further information or clarification, you can contact seejaysingh@gmail.com
The Public Image/Public Relations session will provide you with a quintessential mix of fact and fun, inspire you to share your club’s Rotary stories and how best to convey Rotary’s image to the public at large, primarily focusing on Rotarian-centric needs to optimize and enhance your club-speci c achievements and initiatives. Emphasis will be on “Brand Rotary” tools, aka Rotary Brand Central Station, Mastering the Art of “Social Media” and Expediting and Enhancing Your Digital Public Image using your Club’s Website, then via District 6970’s website “calendar”, Facebook, Twitter, Instagram et al.
This is a brief overview of Rotary and the Merrimack Valley Area Rotary Club. We run this presentation in the background of many of our events. Rotary Clubs - feel free to download it and modify if you'd like.
View the recording: https://vimeo.com/123234534 This webinar focuses on member engagement as a path to member retention. Clubs that keep existing and new members involved in club leadership, decisions and activities are much more likely to have members that feel connected to the club and as a result, have higher retention rates.
Every Rotarian is an ambassador of Rotary's values and mission. However, the Rotary clubs must continue strengthen Rotary's public image as world's largest voluntary service organisation committed to peace and better understanding in the world through humanitarian service projects. This requires telling your story and sharing it with the community and other stakeholders on regular basis using various communication tools, like website, club bulletin, etc. At the same time the story must be shared with the media, to win better understanding as well as engage them to reach out to the needy. For further information or clarification, you can contact seejaysingh@gmail.com
The Public Image/Public Relations session will provide you with a quintessential mix of fact and fun, inspire you to share your club’s Rotary stories and how best to convey Rotary’s image to the public at large, primarily focusing on Rotarian-centric needs to optimize and enhance your club-speci c achievements and initiatives. Emphasis will be on “Brand Rotary” tools, aka Rotary Brand Central Station, Mastering the Art of “Social Media” and Expediting and Enhancing Your Digital Public Image using your Club’s Website, then via District 6970’s website “calendar”, Facebook, Twitter, Instagram et al.
This is a brief overview of Rotary and the Merrimack Valley Area Rotary Club. We run this presentation in the background of many of our events. Rotary Clubs - feel free to download it and modify if you'd like.
View the recording: https://vimeo.com/123234534 This webinar focuses on member engagement as a path to member retention. Clubs that keep existing and new members involved in club leadership, decisions and activities are much more likely to have members that feel connected to the club and as a result, have higher retention rates.
During this webinar we will cover:
• How to encourage giving to Annual Fund, PolioPlus, and the Endowment Fund
• Setting goals for giving on Rotary Club Central
• Accessing & understanding information from key Foundation reports in My Rotary
Whether you’re a future club president, Foundation chair, or just passionate about fundraising, this session will teach you about the Annual Fund and how to establish or promote a culture of philanthropy in your club. We’ll discuss ways to encourage first-time donors, thank and recognize donors, and celebrate The Rotary Foundation’s centennial.
Associate and corporate memberships, passport, satellite, and hybrid clubs — these are just some of the innovative, flexible models that clubs have used recently. Can your club benefit from them too? Our panelists will share highlights and challenges from the process, and provide resources to help make your meetings interactive and engaging.
Rotarians are leaders. Yes.
However what are the specific roles of leaders of Rotary Clubs?
This is a presentation I gave to my club, Sunyani-Central on the subject.
Presentation given by Mitty Chang and Holly Ransom at the 2013 Rotaract Preconvention in Lisbon, Portugal. Solomon Victor was unable to attend the live presentation but aided in the planning of the presentation.
Hear an engaging panel discuss the meaning of vocational
service and give practical examples of how to advance it
in your community. Panelists will explore different ways
of incorporating vocational service in your club activities,
such as mentoring, volunteering expertise or skills
for humanitarian initiatives, promoting classification
diversity, and exemplifying high ethical standards.
How can you connect your club to younger people? That's the question on many Rotarians' minds. Fortunately, we can share many strategies. Perhaps you have asked a younger person to become a member or simply to join a service project. What did you learn? Come to this session to exchange ideas about how to engage the next generation of Rotarians.
NOTES FOR THE PRESENTER:
Update slides as appropriate for your clubs and districts. Slides 3 and 22 require you to insert local examples. You can use video or audience participation.
Encourage participants to use the #whatisrotary throughout the presentation to share ideas and join the larger conversation.
The worksheet for the interactive activity can be found here: https://www.dropbox.com/s/57qahlavantqecw/What%20is%20Rotary%20handout.pdf
Rotary clubs are exploring change and flexibility in new and
creative ways. Come get ideas to strengthen and engage your
members. From different meeting designs to nontraditional
venues and schedules, clubs are embracing a new Rotary, and
you can, too.
Social Media to Strengthen Rotary's Public ImageEvans Winata
Using social media to strengthen your Rotary Club's public image, announcing your activities, crafting your stories to engage people, so that you can improve your Rotary Club's performance.
During this webinar we will cover:
• How to encourage giving to Annual Fund, PolioPlus, and the Endowment Fund
• Setting goals for giving on Rotary Club Central
• Accessing & understanding information from key Foundation reports in My Rotary
Whether you’re a future club president, Foundation chair, or just passionate about fundraising, this session will teach you about the Annual Fund and how to establish or promote a culture of philanthropy in your club. We’ll discuss ways to encourage first-time donors, thank and recognize donors, and celebrate The Rotary Foundation’s centennial.
Associate and corporate memberships, passport, satellite, and hybrid clubs — these are just some of the innovative, flexible models that clubs have used recently. Can your club benefit from them too? Our panelists will share highlights and challenges from the process, and provide resources to help make your meetings interactive and engaging.
Rotarians are leaders. Yes.
However what are the specific roles of leaders of Rotary Clubs?
This is a presentation I gave to my club, Sunyani-Central on the subject.
Presentation given by Mitty Chang and Holly Ransom at the 2013 Rotaract Preconvention in Lisbon, Portugal. Solomon Victor was unable to attend the live presentation but aided in the planning of the presentation.
Hear an engaging panel discuss the meaning of vocational
service and give practical examples of how to advance it
in your community. Panelists will explore different ways
of incorporating vocational service in your club activities,
such as mentoring, volunteering expertise or skills
for humanitarian initiatives, promoting classification
diversity, and exemplifying high ethical standards.
How can you connect your club to younger people? That's the question on many Rotarians' minds. Fortunately, we can share many strategies. Perhaps you have asked a younger person to become a member or simply to join a service project. What did you learn? Come to this session to exchange ideas about how to engage the next generation of Rotarians.
NOTES FOR THE PRESENTER:
Update slides as appropriate for your clubs and districts. Slides 3 and 22 require you to insert local examples. You can use video or audience participation.
Encourage participants to use the #whatisrotary throughout the presentation to share ideas and join the larger conversation.
The worksheet for the interactive activity can be found here: https://www.dropbox.com/s/57qahlavantqecw/What%20is%20Rotary%20handout.pdf
Rotary clubs are exploring change and flexibility in new and
creative ways. Come get ideas to strengthen and engage your
members. From different meeting designs to nontraditional
venues and schedules, clubs are embracing a new Rotary, and
you can, too.
Social Media to Strengthen Rotary's Public ImageEvans Winata
Using social media to strengthen your Rotary Club's public image, announcing your activities, crafting your stories to engage people, so that you can improve your Rotary Club's performance.
Kent Hutchison's Presentation 101 as presented to the Rotary District 5910's Spring All-Club Training Session (a.k.a. District Assembly, held in Huntsville, Texas (10 March 2012)
Acceda a la grabación del seminario: https://vimeo.com/172801312/
Saca el máximo partido a tu experiencia como instructor del GETS. Durante el seminario:
• Explicaremos cómo sacar el máximo partido a la Guía para Instructores del GETS y cómo adaptarlo a las necesidades de tu público
• Ofreceremos sugerencias para maximizar el aprendizaje de los participantes
• Trataremos sobre el impacto de las principales iniciativas de Rotary en la capacitación y las funciones de los gobernadores electos
• Discutiremos la relación existente entre el GETS, la Asamblea Internacional y las demás sesiones de capacitación para los gobernadores
With the Strengthening Rotary initiative well underway,
Rotarians are still looking for guidance on how to talk about
Rotary to current members, prospective members, donors,
and potential partners. If all members spoke in one voice,
we would have a stronger, more unified message. Together,
let’s learn to speak and write about Rotary with more
consistency, clarity, and confidence.
Be a part of a conversation and provide your insight into
Rotary’s future — in 2020 and beyond. What’s working now,
and what can we do better in the future? In small groups
accompanied by facilitated discussion, we’ll explore recent
Board and Trustee decisions and talk about what Rotary
International can do to improve your experience in coming
years.
Rotary International uses Social Media to tell their story. This presentation includes case studies and resources available to effectively uses social media as a communication channel.
How can community foundations and other local organizations think about creating hyperlocal sites that truly engage the community, both as participants and as creators and partners? This preso offers some ideas for discussion.
How can community foundations and other local organizations think about creating hyperlocal sites that truly engage the community, both as participants and as creators and partners? This preso offers some ideas for discussion.
Generating Buzz Online - Claire Baumann, UN Foundation Roshani Kothari
Claire Baumann, Senior Editor, Digital Media at the United Nations Foundation, talked about how to use networks, as well as networks of networks to create campaigns and initiatives with big reach and engagement. She drew on examples from the recent Global Goals and Earth to Paris campaigns on behalf of the United Nation’s recently adopted Sustainable Development Goals and December’s Paris Agreement for climate change action that saw billions of impressions around the world.
She did this presentation at the NetSquared DC event titled Generating Buzz & Loyalty Online on January 28, 2016 held at Vanguard Communications.
Online Activism: The Rise of Social FundraisingColin Habberton
This presentation is an update review of the raising awareness and funds for nonprofits in the context of the digital age. Infographics and case studies from acitivity on GivenGain are presented to illustrate the points made.
To date, THE ONE, a project of District 3450, has given
13 unsung heroes over US$800K to better the lives of
millions across the globe. In its fourth year, this award
provides great exposure for Rotary as well. Meet THE
ONE 2013 winner Valerie Taylor, learn how THE ONE
maximizes the power of the Rotary network, and how to
run a successful PR campaign with a minimal budget.
Moderator: David Harilela, Rotary Public Image
Coordinator, Rotary Club of Kowloon Golden Mile,
Hong Kong
Similar to Building Rotary's Brand and Enhancing Public Image (20)
Unlike major corporations like Nike, Coca-Cola or Toyota, Rotary does not have billions of dollars to spend on marketing and advertising. However, Rotary’s strength lies in its 1.2 million members in 34,000 clubs around the world – strength that can rival that of many large corporations. Rotary International’s Board of Directors confirms that improving Rotary’s public image is critical to making our organization a vibrant community force. We must Think locally… act locally and that reminds us that all news is local, meaning it all starts at the local level. Rotary International’s Board of Directors confirms that improving Rotary’s public image is critical to making our organization a vibrant community force in the new Rotary century. At the same, Rotary leaders also recognize the challenges of developing a public image campaign that will work in every community around the world. Public relations efforts are vital to Rotary’s continued growth and service. Creating a positive image for Rotary is the responsibility of every Rotarian, both locally and globally. Effective PR campaigns build positive, strong relationships with their audiences. But promoting Rotary’s work in the best possible way and sharing your stories effectively with the public and the media are not easy tasks. We must let the world know that we are a global network of individuals who translate their passion into action
What you say What you do What others say about you The Core Values of Rotary must be promoted -Service Above Self -The Four-way Test - Fellowship -Vocational Service - Our signature program: End Polio
Stereotyping: Humans stereotyped others by assigning only very few characteristics to them. Stereotyping of others results in racial profiling, sexual harassment, pigeon-holing and missed opportunities to build relationships with the consequential publics of organizations
Gain favoritism of Rotary - Who we are - What we do - Where we are going Our club activities must be promoted in order to build a strong image including: Leadership programs Our communities services Our world community services Our Youth programs The Rotary Foundation Promoting Rotary’s Public Image will Increase our visibility through mass media and build our credibility through telling of Rotary stories
Looking ahead, what are some of Rotary’s strengths that will continue in the future: Eliminate Poverty Eliminate Illiteracy Eradicate Polio Resolve Conflicts Promote World Understanding - World Peace -
When we talk of projecting an image, who do we want to influence? Who is our target group? What do they think of us? In other words, what kind of image do we project to our target audience? Some ways to take action now is by promoting: Rotary publications Engaging in Publicity and media relations and through Mass Media efforts
Now let’s take a look at how we as Rotarians can effectively work with the news media
Enhancing Rotary’s public image by increasing awareness of its humanitarian work will lead to increase donations to the Foundation and to the End Polio Now campaign We know that clubs that are telling the Rotary story and doing it well Membership and Public Relations have a direct correlation to one another. As part of the Future Vision plan, an enhanced public image for Rotary will help us to be recognized as a premier partner in the philanthropic world - The Gates Foundation Challenge grant as an example. Profiles of outstanding volunteers Local Rotary service projects such as Youth Exchange, Ambassadorial Scholars, or GSE participants, Polio eradication activities, such as NID group trips and End Polio Now fundraisers. Human interest stories of people benefiting from Rotary service
News Peg : Keep up with current events and what’s in the news – and connect the dots with news relating to your activities. Personal Story : The media is interested in personal stories – people who take extraordinary efforts to help others and stories of people overcoming odds - e.g.: Exemplary Rotarian helping people in need, 2) Someone who has benefited from Rotary program or effort of a Rotarian Timeliness : Story is about to occur, ongoing, or near completion and can be linked to current events. Impact of story : Is the impact of the project significant? Is it unique and innovative?
BE PRO-ACTIVE Newspapers and TV and Radio Stations are operating with slimmer staffs these days. There simply aren’t as many people to go out and cover events as there once were. Get a good digital camera—and learn how to take a creative shot. Chance are if you send it in—they will use it. Think visually when working with the media What is unique? What will be on interest? What is the unusual angle that will appeal to the media?
MEDIA PARTNER Don’t be afraid to “team-up” with one media outlet for a major fundraising event. If a TV or Radio Station has part “ownership” in an event- and can also benefit from the publicity- you are more likely to get extra time on the air. They may create some public service announcements. News Anchors and Talk Show hosts- or Radio DJ’s- will talk about the event. In this case—it sometimes can be very helpful – to put all your eggs in one basket! And others may still cover it.
Media is rapidly changing. Social Media is becoming as important as the “Traditional” Media to which most of us are accustomed. Public Image is more than the old typewritten news release on the Smith-Corona. It is- Creating a video- to show what your club is doing- Sending a “link” to that video- through Twitter or Facebook— Letting people know about “Rotary”—and what it collectively does in our communities and around the world. And most importantly- let every club member know— THEY are part of our Public Image campaign. It’s not just the Club President- or the Public Image person in the club— every single Rotarian is involved in it
Simply put… Public Relations is all about telling your story… Everyone in this room has a story to tell and in order for Rotary to continue to grow in membership as well as become a credible org, we must tell our stories.
2010-11 was a successful year for PR Grants. We had over 300 grants and have awarded USD2.2M. Districts contributed an additional 1.2M dollars and were able to secure USD8.7M for a total public relations value of $12.1 million dollars!
In 2011-12 and for the following two years, they have increased the budget for grants overall. Some of the changes that have been approved: Grants have been increased up to US$15,000 Districts must still provide a 1/3 match. Incentives of US$1,000 (unmatched) are available to each district participating in a multi-district grant. This means that if 3 districts pool their resources they could possibly get 45,000 in grants + 15,000 in their 1/3 match plus an additional $3,000 for a total of US$63,000. You can purchase a lot of media for $63,000!!! Deadline for submission of PR Grant applications is 15 August 2011. However, there will also be an early bird deadline of 15 July for those districts wishing to get an early start on their grants. Applications are available on Rotary.org/prgrants. Applications will also be emailed to all District Governors-elect.
Second PR resource is: Creative Rotary’s Humanity in motion public service announcements are p re-produced: television, radio, print, billboard and Internet materials available in nine languages. Rotary Clubs are encouraged to customize materials to create a more regional message. The focus again -- is on telling our story: how the power of working together -- or building communities – such as improving literacy, and providing clean water, ending a disease and Rotary’s programs and network that promote peace and understanding. All of Rotary’s public relations tools can be downloaded at www.rotary.org/humanityinmotion.
Here is a quick look at the “This Close” participants’ print PSAs.
Our new Media Center makes it easier than ever to download Broadcast Quality video, high resolution ads. We are currently migrating all of RI’s creative content to this site. It also serves as another place to share Rotary news and easily add video, images.
Effective Public Relations guide offers insight on PR 101, PR writing, media training, case studies, beyond traditional media. It is a purchase item. It also has a section on new media and includes new case studies of how clubs have had success with their PR efforts The Media Crisis Handbook helps clubs and districts implement a crisis strategy and offers communication tips while dealing with the media in times of crisis. Both resources will be updated this year These training materials can also be ordered at shop.rotary.org
Rotary PR Tips reaches more than 13,000 people in 120 countries from Afghanistan to Zimbabwe. Many of the topics featured in this electronic-newsletter focus on social media and ways Rotarians can utilize it to promote Rotary
Rotary PR Tips reaches more than 13,000 people in 120 countries from Afghanistan to Zimbabwe. Many of the topics featured in this electronic-newsletter focus on social media and ways Rotarians can utilize it to promote Rotary
Everyone should be aware of our official page on rotary.org/socialnetworking Join a network and see what we’re doing Interact with us and others start sharing Rotary’s story through video, images, news, comments. If you have an Interact or Rotaract club… invite them to be involved. Visit rotary.org/webinars to listen to past social media webinars from 2 Feb and 9 Feb
With over 120,000 Fans on Facebook, Rotary is sharing its story to new audiences. Many posts drive traffic directly to rotary.org
Follow us along with more than 95,000 others on Twitter. Look for more PR stories and tips on twitter this year
YouTube makes it easy to share and embed video. Currently RI has more than 100 videos posted that can be viewed and embedded to external sites
LinkedIn -- 13,264 active members in discussions
Anyone can upload images to this interactive site including images of 23 Feb lighting events
Our final resource is human – and that is the most powerful one we have: Rotary’s 1.2 million members The talents and abilities of the 40+ members of the president-appointed Public Image Resource group. RI Representatives to the UN and key international organizations RI Public Relations staff – we are here to help.