This document discusses the importance of strengthening Rotary's public image and brand in order to attract more members and increase impact. It notes that many people are unfamiliar with Rotary and outlines the need to clearly explain who Rotary is, what they do, and why they matter through a unified message focused on exchanging ideas, taking action, and joining leaders to improve communities. The document emphasizes that public relations is the responsibility of every Rotarian and that telling Rotary's story in a compelling, consistent way with a humanitarian focus is essential to the organization's future growth and success.

1. 2016
Public Relations
and
Membership
PDG Upkar Singh Sethi
ARPIC-Assistant Rotary Public Image Co-ordinator
Districts 3070,3080,3090,3100

3. BASIC QUESTION
IF PEOPLE DON’T KNOW ABOUT
ROTARY
WHY WOULD THEY WANT TO JOIN.

4. STRENGTHENING ROTARY |
Never Heard
of Rotary
Know
Name Only
Some
Familiarity
SEIGAL – GALE ‘S SURVEY SHOW

5. “We are the greatest story
never told. Quite simply,
strengthening our brand is
essential to Rotary’s
future.”

6. • Explain who we are
• What we do
• Why we matter.

7. Doing business without
advertising is like winking at a
girl in the dark.
You know what you are
doing but nobody else does

8. Tell our Rotary story
We have to be telling our story
with a unified voice,
in a compelling way
with a consistent message
and the story has to have a
humanitarian touch.

9. WHAT IS ROTARY?
Unites leaders to exchange ideas and
take action to improve communities
everywhere
CONSISTENT MESSAGE

10. EXCHANGE IDEAS
TAKE ACTION
JOIN LEADERS
OUR MESSAGE

11. • Smart
• Compassionate
• Persevering
• Inspiring
STRENGTHENING ROTARY |
OUR UNIFIED VOICE

12. OUR VISUAL IDENTITY
STRENGTHENING ROTARY |

13. Tell our Rotary story
We have to be telling our story
with a unified voice,
in a compelling way
with a consistent message
and the story has to have a
humanitarian touch.

14. Public Image is a result of ----
Doing good, and
letting people know about it
We excel in the former
Often struggle with the latter
That’s why we need to give
emphasiz on on GOOD Public Image

15. “Public relations / Public Image is about
Reputation
the result of what you do, what you say, and
“what others say about you”

16. Thus, we have the future of our
great organisation in our OWN hands,
and it all starts at GRASS ROOTS level …
What we all do in our own community,
the image of Rotary that WE project …
“think locally, act locally”.

17. Do things that make the general
public sit up and take notice of
Rotary and what we do…
Rotary’s Public Relations or Public Image -
is the responsibility of
EACH AND EVERY Rotarian.

18. THE END RESULT
million
members
delivering
a
consistent
message
1.2= more
members,
donors,
partners
stronger
brand
greater
impact
= =
STRENGTHENING ROTARY |

19. Success builds Success
Brand
Strength
Membership
Giving
Projects
Impact

20. Questions

21. 2016
THANK YOU!