The document discusses using social media to plan and promote events. It provides an overview of major social media platforms like Facebook, Twitter, and LinkedIn and how they can be utilized throughout the event lifecycle, from the planning phase to promotion to post-event follow up. When combined with event marketing tools, social media allows events to be effectively planned, promoted to gain interest and attendance, and discussed after the fact to continue engagement.
Here are some tips for using Twitter effectively:
- Use relevant hashtags (#) to categorize your tweets and engage with others using the same tags
- Retweet engaging content from others to spread awareness and build relationships
- Reply to comments and questions from your followers to encourage conversation
- Post a variety of content - updates, photos, links, questions. Keep it fresh!
- Schedule tweets in advance using management tools to ensure consistent presence
- Drive traffic to your website and events with calls to action in your tweets
- Monitor your analytics to see what content and hashtags are most effective
- Engage with influencers in your field by commenting on their tweets respectfully
The key
CharityComms Guide to Social Media for Charities: Part OneCharityComms
This document provides an introduction to using social media for charities. It discusses the basics of various social networking sites like Facebook, Twitter, YouTube, and LinkedIn. It explains how each site can be used to engage supporters and spread awareness of a charity's work. The document also covers deciding who will manage an organization's social media presence, allocating time for social media activities, and establishing policies and metrics for measuring success. The overall aim is to help charities understand how to build relationships and campaign cost-effectively using social media.
This document discusses using social media for charity fundraising and whether it is a trend or here to stay. It notes that social media allows you to reach thousands or millions of users simultaneously and leverage existing followers to promote charitable causes. Popular social media sites for fundraising include Facebook, Twitter, Instagram and Vine. The document also discusses connecting with users on a personal level to gain trust and spread awareness of the charity, as well as using social media to find like-minded individuals and better understand your target demographic.
CharityComms Guide to Social Media for Charities: Part TwoCharityComms
This document provides guidance for charities on using social media for campaigns, fundraising, and lobbying. It discusses using social media to raise awareness of causes through creative campaigns that entertain and educate the public. Examples given include Greenpeace's campaign against deforestation in toy packaging and a charity allowing people to "adopt" words. The document also discusses how charities can use social media to lobby politicians and encourage supporters to demand policy changes through emailing representatives. Finally, it stresses the importance of making campaigns accessible to supporters at different levels of engagement through multiple entry points like petitions, social sharing, or more active involvement.
wedü seized an opportunity to promote the social media app foursquare in Manchester, NH. In just two weeks, they garnered partnerships with over 50 local businesses, gained 765 Facebook fans for a related event page, and had hundreds check in on foursquare on the designated "Foursquare Day." The event received coverage from local media and showed how wedü's social media strategies could quickly grow awareness of an emerging platform in the city.
Social media for Associations - Tony De NazarethNinetyTen
Social media presents both opportunities and threats for associations. While public networks like Facebook and Twitter allow associations to raise awareness cheaply, they also face issues of noise, lack of control, and potential damage to reputation. Associations are better served using a private social network they control, as this allows them to fully achieve their goals of education, collaboration, lobbying and more. A private network minimizes noise and spam while allowing personalized, engaging content through intelligent systems. The best approach is to use public networks for awareness while fostering deeper discussions and community among members through a controlled private network.
Using Social Media To Make Your Event SuccessfulRun2LIVE, Inc.
16 page report on developing a Social Media plan that will make your next event a success. The report discusses the stages of planning and goal setting and which social media tools to use.
The document provides an overview of developing a business case for using social media. It discusses how social media provides opportunities for networking, knowledge sharing, client attraction, career advancement, and recruitment. It emphasizes defining goals and objectives for social media use, measuring success through key metrics, and choosing the best platforms like LinkedIn, Facebook, Twitter, and blogging to meet goals.
Here are some tips for using Twitter effectively:
- Use relevant hashtags (#) to categorize your tweets and engage with others using the same tags
- Retweet engaging content from others to spread awareness and build relationships
- Reply to comments and questions from your followers to encourage conversation
- Post a variety of content - updates, photos, links, questions. Keep it fresh!
- Schedule tweets in advance using management tools to ensure consistent presence
- Drive traffic to your website and events with calls to action in your tweets
- Monitor your analytics to see what content and hashtags are most effective
- Engage with influencers in your field by commenting on their tweets respectfully
The key
CharityComms Guide to Social Media for Charities: Part OneCharityComms
This document provides an introduction to using social media for charities. It discusses the basics of various social networking sites like Facebook, Twitter, YouTube, and LinkedIn. It explains how each site can be used to engage supporters and spread awareness of a charity's work. The document also covers deciding who will manage an organization's social media presence, allocating time for social media activities, and establishing policies and metrics for measuring success. The overall aim is to help charities understand how to build relationships and campaign cost-effectively using social media.
This document discusses using social media for charity fundraising and whether it is a trend or here to stay. It notes that social media allows you to reach thousands or millions of users simultaneously and leverage existing followers to promote charitable causes. Popular social media sites for fundraising include Facebook, Twitter, Instagram and Vine. The document also discusses connecting with users on a personal level to gain trust and spread awareness of the charity, as well as using social media to find like-minded individuals and better understand your target demographic.
CharityComms Guide to Social Media for Charities: Part TwoCharityComms
This document provides guidance for charities on using social media for campaigns, fundraising, and lobbying. It discusses using social media to raise awareness of causes through creative campaigns that entertain and educate the public. Examples given include Greenpeace's campaign against deforestation in toy packaging and a charity allowing people to "adopt" words. The document also discusses how charities can use social media to lobby politicians and encourage supporters to demand policy changes through emailing representatives. Finally, it stresses the importance of making campaigns accessible to supporters at different levels of engagement through multiple entry points like petitions, social sharing, or more active involvement.
wedü seized an opportunity to promote the social media app foursquare in Manchester, NH. In just two weeks, they garnered partnerships with over 50 local businesses, gained 765 Facebook fans for a related event page, and had hundreds check in on foursquare on the designated "Foursquare Day." The event received coverage from local media and showed how wedü's social media strategies could quickly grow awareness of an emerging platform in the city.
Social media for Associations - Tony De NazarethNinetyTen
Social media presents both opportunities and threats for associations. While public networks like Facebook and Twitter allow associations to raise awareness cheaply, they also face issues of noise, lack of control, and potential damage to reputation. Associations are better served using a private social network they control, as this allows them to fully achieve their goals of education, collaboration, lobbying and more. A private network minimizes noise and spam while allowing personalized, engaging content through intelligent systems. The best approach is to use public networks for awareness while fostering deeper discussions and community among members through a controlled private network.
Using Social Media To Make Your Event SuccessfulRun2LIVE, Inc.
16 page report on developing a Social Media plan that will make your next event a success. The report discusses the stages of planning and goal setting and which social media tools to use.
The document provides an overview of developing a business case for using social media. It discusses how social media provides opportunities for networking, knowledge sharing, client attraction, career advancement, and recruitment. It emphasizes defining goals and objectives for social media use, measuring success through key metrics, and choosing the best platforms like LinkedIn, Facebook, Twitter, and blogging to meet goals.
This document provides a 3-step process for engaging with social networks: 1) Find where your customers are active online through services like Cision that profile influential social networks, 2) Engage with conversations on these networks by providing valuable information and joining as an authentic participant, and 3) Track your success through metrics like increased followers and engagement on created networks or participation in others. Large companies that have succeeded in social media are also discussed.
Social Media Training for Academic organizationsStephen Dill
The document discusses the need for social media training for various groups. It argues that as social media becomes more influential, graduating students, faculty, and staff at academic institutions will benefit from understanding how to use social media to promote themselves and their work. It provides an overview of courses offered by SRD Interactive to provide social media training, including introductory lectures, extended introductions, and half-day or full-day boot camps. These courses aim to help participants develop social media strategies and skills to represent their college or organization online.
Social Media Training for Corporate organizationsStephen Dill
The document discusses the need for social media training for organizations. It argues that with the rise of social media, employees, especially those in leadership and client-facing roles, need to be comfortable using social media to engage with customers and stakeholders. The author, Stephen Dill, provides social media training through his company, SRD Interactive. He offers introductory lectures, extended classes, and bootcamps to help organizations and individuals develop social media strategies and learn how to use key tools. The goal is to help clients immediately apply lessons to benefit their organization rather than having to learn skills over time.
Nonprofits can benefit greatly from using social media effectively. Social media allows nonprofits to connect directly with supporters and donors to build deeper relationships. It provides a cost-effective way to boost awareness, engage supporters, and potentially increase donations. The document provides examples of how nonprofits like Darius Goes West and Amnesty UK have successfully used social platforms like YouTube, Facebook, and Twitter to further their missions and raise funds. It stresses the importance of consistently interacting with supporters and tailoring messaging to different target audiences when using social media.
This document provides guidance for Navy public affairs officers on using social media effectively. It discusses how social media allows for unmediated communication and feedback, which can help build trust and share information. The document encourages embracing social media to reach audiences where they are, as most now use social media. It also outlines principles for authentic, transparent engagement on social media like being responsive and maintaining a positive attitude.
This document provides guidelines for Navy personnel and leadership on the responsible use of social media.
It outlines expectations for sailors' behavior online, including avoiding violations of copyright, protecting family privacy, understanding profile security settings, and not discussing classified information. Commanders should communicate OPSEC measures and set a good example by following the guidelines themselves.
The document discusses some ethical considerations for leadership, such as avoiding self-promotion or paid submissions online. Leaders are advised to be transparent about their Navy affiliation and avoid political discussions to maintain impartiality and credibility. Overall, the guidelines aim to help Navy personnel share their stories responsibly while maintaining operational security.
The document discusses planning, executing, and measuring an effective social media strategy. It provides details on developing a strategy including goals, audiences, and platforms. Pre-execution steps include building awareness before an event. Execution involves linking across platforms, updating with new information, and cross-promoting. Responding to issues is also covered. Measuring the reach and success of posts allows determining a strategy's effectiveness.
MSL China & renren.com: Anyone Could Be Your Brand Ambassador MSL
In August 2011, China’s largest domestic social networking services (SNS) platform Renren announced that establishing brand pages on its platform would be free of cost and companies flocked to the site to build their own brand pages. In consideration of the sudden influx of brand pages, MSL China’s social media experts teamed up with Renren to conduct a joint research project to understand the most effective practices for operating SNS brand pages. The objective of this guide is to provide you with effective brand page management models, as well as a basic understanding of how online word-of-mouth can work for your company.
Simply Social Media Premia is your guide to navigating the social media space. Forget the jargon & buzz words that are so often associated with social media, Simply Social Media presents the information you need to know to be successful online in a simple and easy to understand way.
XDemographics: Facebook skews
1. Twitter - A microblogging platform for sharing short updates. slightly female and young, but is growing
2. Facebook - A large social network for connecting with friends in all demographics.
and brands. It has over 500 million active users. XEngagement: Users spend over 700
3. YouTube - The leading video sharing site where users can billion minutes per month on Facebook.
watch, share, and comment on videos. XApplications: The Facebook Platform
4. Foursquare - A location
The document provides tips for developing an effective social media strategy. It recommends setting goals and understanding your audience. Additionally, it suggests choosing social media platforms where your audience spends time, engaging in two-way conversations, measuring your progress, and keeping content fresh and relevant. The overall strategy is to use social media as a way to converse with customers in an authentic voice.
Socializing Solutions: Tapping Social Media for Solutions SuccessRob Leavitt
Point of View document from Solutions Insights on how social media can support the development, marketing, and selling of high value business and IT solutions
Users Guide To Talent Recruitment Through Social Mediaandrewrizi
This document discusses using social media for recruitment purposes. It provides an overview of what social media is, defines key platforms like Facebook, Twitter, and LinkedIn, and outlines best practices for using these sites to recruit candidates. Examples are given of companies that successfully used social media to boost their employer brand and generate referrals, such as Yoh and Bunac. The key message is that social media is an effective recruitment tool that can help attract top talent.
A New Paradigm for PR Measurement: The ROI of Using a Social Media Monitoring...Connie Bensen Lund
The whitepaper discusses how using a social media monitoring tool can provide public relations professionals valuable metrics to measure their efforts, including engagement, reputation/sentiment, influence, and reach. It provides examples of how to measure each of these areas and argues that with the changing PR landscape, tools are needed to benchmark and analyze social media interactions over time. Overall, the document promotes the idea that social media monitoring tools allow PR to better understand online conversations and measure the impact of their work.
This document summarizes a presentation about influencing brand buzz through social media. It discusses separating hype from reality with social media, defines social media, and outlines the benefits. It also covers setting expectations, budgeting, tools and techniques, and getting started with social media. Examples are provided of how different social media platforms like Twitter, podcasts, widgets and mobile advertising can be used. The presentation emphasizes listening to customers, engaging authentically, and measuring results both tangibly and intangibly. It provides contact information for follow up.
This document outlines the syllabus for a social media course at Utica College. It includes an overview of topics to be covered such as goals and strategies for social media, content creation, reputation management, and measuring results. It also defines social media and lists popular channels. Assignments for the first week include setting up social media profiles, reading articles, creating a Twitter list of brands, and writing a blog post.
Social media networks like Facebook, Twitter, and LinkedIn generate interest as new ways to reach customers. While social media is not a replacement for email, it can complement email marketing by reaching customers in different places and allowing more communication avenues. Heavy social media users actually use email more than casual users due to notifications from social networks. This presents an opportunity for marketers, as more email exposure means more chances for people to see marketing messages. The document then provides an overview of the major social networks Facebook, Twitter, and LinkedIn.
This document provides 50 tips for businesses to better engage with fans on Facebook for social media marketing purposes. It emphasizes the importance of interactive engagement, welcoming visitors, asking questions, responding quickly, thanking fans, sharing content, personalizing the page, promoting the business, rewarding fans, making it fun, and optimizing the page. The overall message is that a Facebook page should be an active, lively place where businesses regularly interact with fans and share new and interesting content in order to build their fan base and brand awareness through social media marketing.
The document discusses social networking, including its definition as using internet-based sites to stay connected with others. It outlines advantages like quick communication and brand marketing, and disadvantages like privacy invasion and cyberbullying. Popular social networks are described like Facebook, YouTube, and Twitter. Social networking allows organizing activities and highlighting issues to wider audiences. While it enables worldwide connections and awareness, it can be addictive and privacy/security risks exist from oversharing personal details. Social media marketing helps businesses connect with customers, get feedback, and build loyalty through platforms like creating ads and engaging content.
By Sandeep Rotte(545081).Praveen Komma( 544549).Management I.docxRAHUL126667
By Sandeep Rotte(545081).
Praveen Komma( 544549).
Management Information Systems
Sunny Onyiri
Social Media And Networking
Group D
Social Media
Social Networks are the websites which allow users to upload their contents such as Blogs, texts, pictures, videos and location etc to the web. The main advantage of social media is we can ignore the traffic to the content viewing.
It is considered as one to many communication methods as people can only repsond and comment on the content which we own and later we decide to write/record/delete the response or media by ourself.
Social Media in Real Time
In todays technical world it is easy to communicate from different locations using social networking sites such as facebook, Flickr, Twitter, Youtube, Instagram, Pinterest etc.
All above networking sites have gained popularity throughout the world in regards with their applications functionality and is usage.
Advantages Of Social Media
Increasing the brand awareness by implementing some digital marketings methods to raise the companies visibility and awareness of the brand performing in the marketing.
Exclude more inbound traffic : When people become aware of the brand then there will be less traffic of accessing and marketing them in users perspective patterns.
Search engine popularity and ranks can be raised by positioning the social media importance in business.
Disadvantages:
Decreases the F2F communication which is a main important task to be done when there is a need of interacting in presence.
Improves lazyness towards achieving aspects as the interaction is all online which makes individual become lazy of getting up and solving any issue.
Decreases interactions of friends, family closeness when there is only socially interacting online.
Social Networks
These are the websites which allow people to interact with each other and connect anywhere may be virtually or by sharing the content. Also helps in making friends and relations all over the globe.The most used social networking site is facebook , twitter, google etc(Ahmad & Ateeq, 2011).
Every social networking sites are raising their subscribers daily due to the fact that they are very easy to interact from anywhere in the world.
Facebook
Facebook has earned its repuation as best social networking site known to users where we can learn how to interact with friends, family etc.
It also helps us to write, read and take pics of any important stuff sent by any individual. The main advantage of using this sites is that they will make some important comments or send the documents.
This social networking site also advanced in making some good donations to charity by posting socially in the sites where people are reacting.
Advantages Of Social Networking Sites
There are many reasons why someone may choose to take advantage of social networks online.
Worldwide Connectivity: No matter if you are searching for a former college roommate, your first grade teac ...
This document provides a 3-step process for engaging with social networks: 1) Find where your customers are active online through services like Cision that profile influential social networks, 2) Engage with conversations on these networks by providing valuable information and joining as an authentic participant, and 3) Track your success through metrics like increased followers and engagement on created networks or participation in others. Large companies that have succeeded in social media are also discussed.
Social Media Training for Academic organizationsStephen Dill
The document discusses the need for social media training for various groups. It argues that as social media becomes more influential, graduating students, faculty, and staff at academic institutions will benefit from understanding how to use social media to promote themselves and their work. It provides an overview of courses offered by SRD Interactive to provide social media training, including introductory lectures, extended introductions, and half-day or full-day boot camps. These courses aim to help participants develop social media strategies and skills to represent their college or organization online.
Social Media Training for Corporate organizationsStephen Dill
The document discusses the need for social media training for organizations. It argues that with the rise of social media, employees, especially those in leadership and client-facing roles, need to be comfortable using social media to engage with customers and stakeholders. The author, Stephen Dill, provides social media training through his company, SRD Interactive. He offers introductory lectures, extended classes, and bootcamps to help organizations and individuals develop social media strategies and learn how to use key tools. The goal is to help clients immediately apply lessons to benefit their organization rather than having to learn skills over time.
Nonprofits can benefit greatly from using social media effectively. Social media allows nonprofits to connect directly with supporters and donors to build deeper relationships. It provides a cost-effective way to boost awareness, engage supporters, and potentially increase donations. The document provides examples of how nonprofits like Darius Goes West and Amnesty UK have successfully used social platforms like YouTube, Facebook, and Twitter to further their missions and raise funds. It stresses the importance of consistently interacting with supporters and tailoring messaging to different target audiences when using social media.
This document provides guidance for Navy public affairs officers on using social media effectively. It discusses how social media allows for unmediated communication and feedback, which can help build trust and share information. The document encourages embracing social media to reach audiences where they are, as most now use social media. It also outlines principles for authentic, transparent engagement on social media like being responsive and maintaining a positive attitude.
This document provides guidelines for Navy personnel and leadership on the responsible use of social media.
It outlines expectations for sailors' behavior online, including avoiding violations of copyright, protecting family privacy, understanding profile security settings, and not discussing classified information. Commanders should communicate OPSEC measures and set a good example by following the guidelines themselves.
The document discusses some ethical considerations for leadership, such as avoiding self-promotion or paid submissions online. Leaders are advised to be transparent about their Navy affiliation and avoid political discussions to maintain impartiality and credibility. Overall, the guidelines aim to help Navy personnel share their stories responsibly while maintaining operational security.
The document discusses planning, executing, and measuring an effective social media strategy. It provides details on developing a strategy including goals, audiences, and platforms. Pre-execution steps include building awareness before an event. Execution involves linking across platforms, updating with new information, and cross-promoting. Responding to issues is also covered. Measuring the reach and success of posts allows determining a strategy's effectiveness.
MSL China & renren.com: Anyone Could Be Your Brand Ambassador MSL
In August 2011, China’s largest domestic social networking services (SNS) platform Renren announced that establishing brand pages on its platform would be free of cost and companies flocked to the site to build their own brand pages. In consideration of the sudden influx of brand pages, MSL China’s social media experts teamed up with Renren to conduct a joint research project to understand the most effective practices for operating SNS brand pages. The objective of this guide is to provide you with effective brand page management models, as well as a basic understanding of how online word-of-mouth can work for your company.
Simply Social Media Premia is your guide to navigating the social media space. Forget the jargon & buzz words that are so often associated with social media, Simply Social Media presents the information you need to know to be successful online in a simple and easy to understand way.
XDemographics: Facebook skews
1. Twitter - A microblogging platform for sharing short updates. slightly female and young, but is growing
2. Facebook - A large social network for connecting with friends in all demographics.
and brands. It has over 500 million active users. XEngagement: Users spend over 700
3. YouTube - The leading video sharing site where users can billion minutes per month on Facebook.
watch, share, and comment on videos. XApplications: The Facebook Platform
4. Foursquare - A location
The document provides tips for developing an effective social media strategy. It recommends setting goals and understanding your audience. Additionally, it suggests choosing social media platforms where your audience spends time, engaging in two-way conversations, measuring your progress, and keeping content fresh and relevant. The overall strategy is to use social media as a way to converse with customers in an authentic voice.
Socializing Solutions: Tapping Social Media for Solutions SuccessRob Leavitt
Point of View document from Solutions Insights on how social media can support the development, marketing, and selling of high value business and IT solutions
Users Guide To Talent Recruitment Through Social Mediaandrewrizi
This document discusses using social media for recruitment purposes. It provides an overview of what social media is, defines key platforms like Facebook, Twitter, and LinkedIn, and outlines best practices for using these sites to recruit candidates. Examples are given of companies that successfully used social media to boost their employer brand and generate referrals, such as Yoh and Bunac. The key message is that social media is an effective recruitment tool that can help attract top talent.
A New Paradigm for PR Measurement: The ROI of Using a Social Media Monitoring...Connie Bensen Lund
The whitepaper discusses how using a social media monitoring tool can provide public relations professionals valuable metrics to measure their efforts, including engagement, reputation/sentiment, influence, and reach. It provides examples of how to measure each of these areas and argues that with the changing PR landscape, tools are needed to benchmark and analyze social media interactions over time. Overall, the document promotes the idea that social media monitoring tools allow PR to better understand online conversations and measure the impact of their work.
This document summarizes a presentation about influencing brand buzz through social media. It discusses separating hype from reality with social media, defines social media, and outlines the benefits. It also covers setting expectations, budgeting, tools and techniques, and getting started with social media. Examples are provided of how different social media platforms like Twitter, podcasts, widgets and mobile advertising can be used. The presentation emphasizes listening to customers, engaging authentically, and measuring results both tangibly and intangibly. It provides contact information for follow up.
This document outlines the syllabus for a social media course at Utica College. It includes an overview of topics to be covered such as goals and strategies for social media, content creation, reputation management, and measuring results. It also defines social media and lists popular channels. Assignments for the first week include setting up social media profiles, reading articles, creating a Twitter list of brands, and writing a blog post.
Social media networks like Facebook, Twitter, and LinkedIn generate interest as new ways to reach customers. While social media is not a replacement for email, it can complement email marketing by reaching customers in different places and allowing more communication avenues. Heavy social media users actually use email more than casual users due to notifications from social networks. This presents an opportunity for marketers, as more email exposure means more chances for people to see marketing messages. The document then provides an overview of the major social networks Facebook, Twitter, and LinkedIn.
This document provides 50 tips for businesses to better engage with fans on Facebook for social media marketing purposes. It emphasizes the importance of interactive engagement, welcoming visitors, asking questions, responding quickly, thanking fans, sharing content, personalizing the page, promoting the business, rewarding fans, making it fun, and optimizing the page. The overall message is that a Facebook page should be an active, lively place where businesses regularly interact with fans and share new and interesting content in order to build their fan base and brand awareness through social media marketing.
The document discusses social networking, including its definition as using internet-based sites to stay connected with others. It outlines advantages like quick communication and brand marketing, and disadvantages like privacy invasion and cyberbullying. Popular social networks are described like Facebook, YouTube, and Twitter. Social networking allows organizing activities and highlighting issues to wider audiences. While it enables worldwide connections and awareness, it can be addictive and privacy/security risks exist from oversharing personal details. Social media marketing helps businesses connect with customers, get feedback, and build loyalty through platforms like creating ads and engaging content.
By Sandeep Rotte(545081).Praveen Komma( 544549).Management I.docxRAHUL126667
By Sandeep Rotte(545081).
Praveen Komma( 544549).
Management Information Systems
Sunny Onyiri
Social Media And Networking
Group D
Social Media
Social Networks are the websites which allow users to upload their contents such as Blogs, texts, pictures, videos and location etc to the web. The main advantage of social media is we can ignore the traffic to the content viewing.
It is considered as one to many communication methods as people can only repsond and comment on the content which we own and later we decide to write/record/delete the response or media by ourself.
Social Media in Real Time
In todays technical world it is easy to communicate from different locations using social networking sites such as facebook, Flickr, Twitter, Youtube, Instagram, Pinterest etc.
All above networking sites have gained popularity throughout the world in regards with their applications functionality and is usage.
Advantages Of Social Media
Increasing the brand awareness by implementing some digital marketings methods to raise the companies visibility and awareness of the brand performing in the marketing.
Exclude more inbound traffic : When people become aware of the brand then there will be less traffic of accessing and marketing them in users perspective patterns.
Search engine popularity and ranks can be raised by positioning the social media importance in business.
Disadvantages:
Decreases the F2F communication which is a main important task to be done when there is a need of interacting in presence.
Improves lazyness towards achieving aspects as the interaction is all online which makes individual become lazy of getting up and solving any issue.
Decreases interactions of friends, family closeness when there is only socially interacting online.
Social Networks
These are the websites which allow people to interact with each other and connect anywhere may be virtually or by sharing the content. Also helps in making friends and relations all over the globe.The most used social networking site is facebook , twitter, google etc(Ahmad & Ateeq, 2011).
Every social networking sites are raising their subscribers daily due to the fact that they are very easy to interact from anywhere in the world.
Facebook
Facebook has earned its repuation as best social networking site known to users where we can learn how to interact with friends, family etc.
It also helps us to write, read and take pics of any important stuff sent by any individual. The main advantage of using this sites is that they will make some important comments or send the documents.
This social networking site also advanced in making some good donations to charity by posting socially in the sites where people are reacting.
Advantages Of Social Networking Sites
There are many reasons why someone may choose to take advantage of social networks online.
Worldwide Connectivity: No matter if you are searching for a former college roommate, your first grade teac ...
Social media's influence in purchase decisionsAnup Nair
The document discusses social media's influence on purchasing decisions in the USA. It begins by introducing the study and its objective to determine the impact of social networking sites on people's purchasing behaviors. It then provides background on social media, including definitions, how it differs from traditional media, and its widespread use in marketing. The document also explores how social media influences consumers' purchasing decisions and how building social authority is important for effective social media marketing.
The document introduces government agencies to the opportunities and best practices of using social media, also known as Web 2.0. It explains that social media allows two-way engagement with target communities rather than just targeting audiences. It provides examples of popular social media tools like blogs, wikis, Facebook, YouTube and Twitter. Early government adopters have learned that agencies should use social media to strategically engage citizens, address misinformation, and share content in digestible formats. Building online communities requires a long-term commitment beyond one-off experiments.
This document discusses social media and networking, outlining key definitions and concepts. It defines social media as content, tools, and services created and used online, such as Facebook, Twitter, and YouTube. Social networking is described as building interactive online communities through communication and information sharing. Popular social networking services allow users to create public profiles, connect with others who share interests, and view connections. The benefits of social media for individuals and businesses are discussed, including staying connected with others, generating leads at low cost, and creating online groups and communities.
This presentation is helpful for knowing about social media. How we are benefited by social media in today's world.
Social media is a broad term, it also has variety of different types for.eg.: Social networking, entertainment, discussion forums, shopping networks. etc. All these types and some others are well explained in this presentation. Lastly, if there are benefits there will be drawbacks as well; This ppt also includes impact of social media on different sections of society.
The word "social media" has gained widespread use in today's busy and interconnected world. The impact of social media on our lives is visible, despite whether you were born into the digital age or are a seasoned netizen. It has changed the ways in which we communicate, exchange knowledge, and even create our identities. Platforms for social media have developed from basic tools for online networking to strong global forces that affect everything from politics and culture to business and interpersonal relationships.
Delve deep into the world of social media, exploring its history, its impact on society, its evolving trends, and the myriad ways it continues to shape our lives. Whether you're a curious observer or an active participant. Through this ppt, explore the types of social media and its impact on different sections of society.
This ppt is helpful for to understand its meaning and benefits. You can get a through outlook of the topic and you can easily understand it as well.
Social media airing your literacy laundryBonnie Zink
Social media has changed how organizations communicate, similar to how technology changed laundry. To effectively use social media, organizations must:
1) Define clear objectives for social media use and determine the relevant audience.
2) Evaluate which social media platforms best suit the objectives and where the audience engages.
3) Create and share engaging, value-added content on social media that is consistent with overall communications strategies.
Assignments 2 social media in marketingmonapetersen
This document discusses social media marketing. It defines social media as webpages like Facebook and Twitter that allow two-way communication and information sharing between users. The key advantages of using social media in marketing are reaching a wide global audience at low cost and allowing customer feedback. However, not all potential customers use social media and companies must carefully manage their online presence. The main principles for effective social media marketing are timely sharing of relevant information and updates, listening to customer feedback, and engaging customers in ongoing communication.
Social media whitepaper from d13 march 2001Carol Austin
This document discusses the evolving uses of social media networking for organizations. It argues that social media is here to stay and organizations need to have a strategic plan for how to use it. The document provides examples of how social media has been used successfully for fundraising, knowledge translation, and internally within companies. It emphasizes that for social media strategies to be effective, organizations need to monitor and measure the results.
The document discusses the evolving uses of social media networking and provides guidance on developing a strategic social media plan. It notes that social media is now widely adopted and outlines key steps to developing an effective plan, including defining goals, choosing appropriate channels, investing time and money, and monitoring results. It also provides an example of how social media was used successfully for fundraising in the 2008 US presidential election.
TOP 10 DIGITAL MARKETING INSTITUTES IN BANGALOREEvilKingmaker
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases.
This document provides an overview of building an effective social media presence for organizations. It discusses why social media is important for attracting customers and promoting loyalty. The key aspects of a successful social media strategy are engaging customers through relevant content, understanding the appropriate channels for your target audience, and measuring engagement rather than just impressions. The goal is to develop brand champions within a trusted network who will promote your messages through sharing and referrals.
The document provides an introduction to social media for businesses. It discusses key concepts like social influence theory, how behavior and actions vary according to how people view themselves in online communities. It also defines social media as a set of internet tools that enable shared community experiences online and offline. The document outlines some basic forms of social media like blogs, social networks, micro-blogging and wikis. It explains why social media is important for companies to take advantage of the opportunities it provides to build relationships and engage with customers.
The document discusses a social media plan for Literacy Volunteers of Monongalia and Preston Counties. It analyzes the organization's current use of Facebook, its website, and LinkedIn based on the seven building blocks of social media. It identifies that social media can help meet goals related to groups, identity, reputation, and sharing. The plan also includes conducting SWOT analyses of various social media platforms, revising the organization's website, appointing a social media intern, and consistently engaging social media followers.
Get started building your social media presenceDebi Katsmar
Businesses have been getting in on the action as well—building lively social communities and discovering a powerful new tool for engaging with customers online. And, by combining social media with email marketing, have found yet another way to stay top-of-mind and well connected with their target audience.
This document discusses the importance and impact of social media. It provides information on popular social media platforms like Facebook, Twitter, Instagram, and LinkedIn. It outlines advantages and disadvantages of using these platforms. The document also discusses how social media can be significant for governance, such as increasing political participation, transparency, and accountability. However, it notes social media also presents challenges like the spread of misinformation that need to be addressed through regulation, shutdowns, and improving media literacy.
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The document outlines a 30-day plan for running engaging webinars. It discusses planning and promoting webinars from days 1-24, including determining the right audience, logistics, and promotion. Day 25 is the broadcast day. Days 26-30 involve follow-up, including reporting, thanking attendees, engaging non-attendees, and applying feedback to future webinars. The goal is to engage, entertain, educate and motivate attendees to take action.
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1) The document provides an online event planning checklist with steps for setting up, promoting, running, and following up on an online event.
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This document discusses using online tools like social media, email marketing, and online surveys to inspire volunteers and donors for nonprofits. It provides an agenda covering social media marketing, event marketing, email marketing, and online surveys. It explains that these tools help create engaging online experiences that leave lasting impressions and encourage supporters to take further actions like donating. Relationship building is key, and these new tools have changed how nonprofits can market themselves and engage with supporters. Different levels of online engagement provide increasing permission and indication of relationship quality. Nonprofits tend to be more active with event marketing compared to businesses.
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Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Using Social Media to Promote Your Events: Guide
1. Using Social Media
to Plan and Promote
Your Events
Constant Contact®, Inc.
1601 Trapelo Road, Suite 329
Waltham, MA 02451
Phone: 1-866-876-8464
2. Using Social Media to Plan and Promote Your Events
How to Use Social Media to Plan and Promote Your Events
An event — be it a networking Given their similar natures, it makes perfect
gathering, open house, fundraiser, sense to use social media to help plan,
or class — is by nature a social affair. promote, and build excitement for any public
People attend to connect, interact, event you’re hosting. If the goal is to get as
and share with their peers. People many people as possible interested in your
join social media networks such as event, social media is a perfect compliment
Facebook, Twitter, and LinkedIn to for spreading the word to your core base of
connect, interact, and share with customers, members, and beyond.
their peers. Sound familiar?
Of course, if you’re hosting a private event
for select guests, broadcasting its existence
through social media networks is probably
not the right approach. But for those who
are hosting an open house, teaching a class,
or throwing a fundraising gala — and using
Constant Contact Event Marketing for
registration and email invitations — social
media networks can and should be utilized to
their fullest extent.
In this guide, we will give an overview of
the major social media networks and show
how they can be used throughout the
event lifecycle, from pre-event planning
to promotion to post-event follow-up. The
combination of Event Marketing and social
media can be a powerful tool to spark
attendance and create a deeper relationship
with your customers and members.
2
3. Using Social Media to Plan and Promote Your Events
What Is Social Media?
The three major social media networks that garner the most attention and — more
Before we get into the how-to
importantly — users are Facebook, Twitter, and LinkedIn. All use similar methods
of marrying Event Marketing
for connecting with friends and colleagues, and they also allow multiple types of
and social media, let’s take a
content to be shared through their services.
step back for those just jumping
into the social media waters Facebook
with a quick primer on each Facebook is the largest of the social networks, with more than 400 million active users —
of the major social media a number greater than the population of the entire United States. It’s also the most
networks. If you’re already multimedia-friendly of the big three as members can post text, pictures, audio, and video.
well versed in Facebook,
Users sign up for a free account, and then can make connections with other users on
Twitter, and LinkedIn, you can
the service by “friending” them: When you find someone you know on Facebook, you
skip ahead to the next section,
request to be their “friend.” If the request is accepted, you can see that person’s profile
“Event Marketing and Social
information, status updates, photos, and more (which is why you wouldn’t want to be
Media Working Together.”
“friends” with someone you don’t actually know). Your friends in turn can see your
profile, status updates, and photos. If you don’t want to share all your information
with all your friends (for example, if you connect with coworkers or family members),
there are privacy settings available to limit who can see what information you post.
More important for small business and nonprofit users of Facebook are Fan Pages.
Fan Pages allow a business or organization to set up an information hub that other
users can become “fans” of. Anyone can build a Fan Page. You don’t have to be an actor,
musician, or politician to have fans on Facebook, and you don’t have to be accepted to
be a fan. These pages are the preferred method for most businesses and organizations
to reach Facebook users because a business owner or nonprofit manager can use
them to share information with fans, and the pages are public-facing (though only
Facebook members can become fans).
Constant Contact’s Fan Page is at
http://www.facebook.com/constantcontact
3
4. Using Social Media to Plan and Promote Your Events
What Is Social Media?
Twitter
Twitter is one of the fastest growing social media networks, with an estimated
75 million users at the end of 2009. Twitter’s philosophy is simple: Users can
post 140-character status updates (or “tweets”) that are viewable by anyone
“following” their Twitter stream. For businesses and organizations, this
means you can easily get a quick message out to people who are interested in
your activities, products, or services. You can also use Twitter to get real-time
feedback from customers, members, and event attendees.
On Twitter, the follower relationship is not two-way; you don’t have to wait for
someone to approve your follow request and vice versa. Your Twitter updates
are public as well, meaning non-Twitter users can also view them. For instance,
the Constant Contact Twitter feed is at http://twitter.com/constantcontact
(@constantcontact is our Twitter “handle”). Even without an account, you can
use that link to see all our updates.
When you follow someone on Twitter, you’ll see his or her tweets in real time
Constant Contact’s corporate
Twitter handle is @constantcontact, on your private Twitter home page, along with updates from everyone else you
at twitter.com/constantcontact follow. If you follow many people, this can create a bit of “noise,” especially if
those people are heavy users of the site. That said, another beauty of Twitter
from a business perspective is the ability to search all updates for a certain term
or phrase (using http://search.twitter.com), as the search spans the entire public
“Twittersphere” and not just your followers. (This is especially useful when
looking to keep tabs on customer service issues.)
4
5. Using Social Media to Plan and Promote Your Events
What Is Social Media?
LinkedIn
The third of the big three, LinkedIn is one of the more professional of the social
media networks. Individual users’ profiles are tantamount to an online resume
(complete with recommendations and endorsements) and, like Facebook,
connections between users must be confirmed by both parties. Businesses and
organizations can have profile pages as well that outline the who, what, and
where of their operations.
Two of the biggest benefits of LinkedIn are the community and question areas,
which tend to be more professional in nature than those found on Facebook or
Twitter. Answering questions in your area of expertise can help establish you
and your business or organization as experts.
For business-to-business events, LinkedIn should be given more weight
when it comes to promotion since most of what takes place on the network is
professionally oriented.
Constant Contact’s LinkedIn page is at
www.linkedin.com/companies/constant-contact
Other social media sites that can compliment your event
marketing efforts include:
Flickr
A popular photo-sharing community, Flickr is a great place to post photos of
past events and share them with a wide audience. Free accounts are available
and users can create “sets” of related photos, which can tie all photos from an
event under single, sharable URL.
If multiple people are taking photos at your event, you can also set up a “group”
on Flickr that serves as a central source for everyone’s pictures from the event.
Note that you must have a Flickr account to contribute to a group, but do not
need an account to view photos.
5
6. Using Social Media to Plan and Promote Your Events
What Is Social Media?
YouTube
YouTube is a free and highly popular video sharing service. Anyone with an account
can upload a video of 10 minutes or less to the site and share it with the world through
a URL or by embedding the video in a blog or website. Videos can also be easily shared
on Facebook, Twitter, and other sites with a single click. YouTube is an easy way to share
video content with a wide audience without having to pay for bandwidth or hosting.
Get signed up
If you don’t already have accounts on Facebook, Twitter, and LinkedIn, you should sign
up. Even if you don’t plan to use any or all of the networks right away, they’re free, so
there’s no financial barrier to entry. Additionally, signing up will make sure you reserve
your company’s name in case you decide to use the sites in the future, and will prevent
someone else from taking your spot while you decide.
It’s recommended that you keep your professional and personal online personas separate,
so you have the freedom to share family photos and other personal things just with
Constant Contact’s YouTube page: people you know, and your customers can only see things that relate to your business
www.youtube.com/constantcontactinc or organization. To do this, you may want to create separate business and personal
accounts on the networks you plan to use. Facebook users should also set up a Fan Page
as soon as possible, if only to keep your company’s name reserved for later purposes.
Let the world know:
“We’re on Facebook, Twitter, and LinkedIn!”
Once your accounts are established and you’re comfortable using the social media
networks, begin telling the world about your new online presence. Add links to your
social media accounts to your email newsletter, in your regular email signature, and all
the promotional materials for your event. And, where applicable, put the same links on
your website, event homepage, and your blog. You might be using social media to help
promote your event, but the event can also promote your social media presence. It’s a
two-way street.
Users of social media networks are always looking for like-minded people and companies
to “friend” and follow. If you’re participating in the same networks, there’s a good chance
people will become a fan or follow you. The more places you link from, the more likely
people will find you on your social networks of choice.
6
7. Using Social Media to Plan and Promote Your Events
Event Marketing and Social Media Working Together
Pre-event planning
Before it’s time to start promoting your event to the public at large, social media can
help. When working on planning the details of your event, social media networks can
be used to solicit feedback on potential event details. You can also ask your followers or
fans about recommendations for caterers, photographers, and other services you may
need (this is known as “crowdsourcing”).
As the idea for an event begins to percolate, if you’re unsure if others will share
your enthusiasm, you can mention your idea on Facebook, Twitter, LinkedIn, or some
combination of the three. Ask your fans, followers, and connections what they think
about the idea and whether they would be interested in attending. An open-ended
question (“We’re thinking about hosting a summer open house to show off the fall line
of merchandise. Are you interested?”) or a link to a short poll would suffice. If you get
enough positive feedback, you have reassurance that the event idea is worth pursuing.
Social media can help with logistical planning as well. Use an online survey to ask
potential attendees for their preferences on date, time, location, and potential food and
beverage offerings. The URL to your survey can be posted on any of your social media
networks for soliciting feedback. As a bonus, the mention of the event and fact you’re
looking for feedback from would-be attendees can help build buzz for the gathering.
Beyond the what, where, and when details, your array of social media contacts can
be an excellent referral service (word of mouth marketing!) for caterers, venues,
photographers, musicians, or any other vendors you might be looking to hire for
your event. Crowdsourcing can be particularly useful when the event is being held
in an unfamiliar venue or outside your home territory.
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8. Using Social Media to Plan and Promote Your Events
Event Marketing and Social Media Working Together
Event promotion
Promoting your class, seminar, fundraiser, or open house to customers, members,
and other would-be attendees is the bread and butter of using social media to
compliment your event marketing efforts.
As the key details of your event are set, such as date and venue, you should post a
Save the Date notice on your social media networks to alert people and get on their
calendars. If you’ve already built and published an event homepage in Event Marketing,
link to the page from your social media networks to provide more information and
future updates. You should also send out a save the date email to those on your contact
list who have expressed an interest in attending, again linking to the event homepage
for more details.
Within Event Marketing, the homepage is not a requirement to publishing an
event and accepting registrations, but we highly recommend it if you’re going to be
promoting your event through a social media networking site. There is only limited
space available to tell your story (140 characters on Twitter), so an event homepage
can provide greater detail before people commit to registering. If you’re not ready to
take registrations quite yet, you can remove the “Register now” button from the homepage
until you’re ready to turn registration on.
With a save the date sent or open registration announced, the social media marketing
component of your event really takes off. You can continually promote your event
through your social media networking circle with more frequent posts than you can
with email. Yes, you should send email invitations to target attendees, with a polite
follow up as the event draws near, but with social media the rate can be a bit more
frequent without irritating fans and followers. Plus, with all the noise and continuous
stream of updates on sites like Facebook and Twitter, it’s good to put out reminders once
in awhile to catch those fans and followers that may have missed your previous updates.
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9. Using Social Media to Plan and Promote Your Events
Event Marketing and Social Media Working Together
That doesn’t mean every tweet, Facebook post, or LinkedIn network
update should be promoting your event. We recommend at least an 80/20
ratio for all your social media efforts, with 80 percent of your updates
focused on informational and non-sales posts, and 20 percent on straight
sales and promotion. If all you do is sell, your fans and followers will tune
you out and may stop following you all together.
As you promote the event over time within your social media circle, varying
the language and tactics will help keep the message from going stale:
■ Build Interest through scarcity by announcing there are only a limited
number of seats left (if that’s actually the case). “Only 5 tickets remain.
Get yours now …”
■ Fill last minute cancellations when people run into conflicts. Rather
than having an empty seat, use social media posts to let people know there
are a few last-minute seats available for those who still want to attend but
may have originally missed out on tickets.
■ Promote what attendees can expect at your event by posting short
updates that build buzz and excitement. For example, “Johnny Speaker will
explain the meaning of life at Open House 2010! Will you be there?” Or, “We
just added five more items to our tasting menu. Bring your appetite!”
■ Brand your event with a hashtag on Twitter. Hashtags are typically a
word preceded by a # sign and can be used to unify tweets from multiple
people on the same subject. Brand all posts about your event with the same
hashtag (i.e., #OurBigEvent) and encourage attendees to do the same when
they mention your event in their own Twitter updates. Hashtags can be
easily searched to give an overview of everyone mentioning your event, even
those you’re not currently following. [One tip: Keep your hashtag short —
you only have 140 characters to use, after all.]
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10. Using Social Media to Plan and Promote Your Events
Event Marketing and Social Media Working Together
There’s a calendar built into Event Marketing that can be useful if you’re promoting
multiple and/or recurring events and want to push out a single URL to your fans,
followers, and connections. The calendar lists all published public events in your
Event Marketing account. Attendees can access detailed information for each
event listed by clicking on its link.
To push the promotion of an event beyond your contact list, Twitter followers,
Facebook fans, and LinkedIn connections, you can post a mention of and a
link to your event on sites like meetup.com, eventful.com, and Zvents.com.
All three offer various categorical and geographical options for promoting
and classifying your event. Check with your local newspaper as well to see
if it offers a free events listing page on its website.
During the event
If your event is more promotional in nature — say, a private sale or open house —
having a wireless Internet connection available so attendees can further promote
your gathering is essential. Social media users tend to be a chatty bunch, and while
your event is in progress, they’ll want to tweet their presence or mention where
they are on Facebook. If you’re using a Twitter hashtag, mention it at the event so
people use it in their updates. This has a two-fold benefit: For attendees, it helps
with networking because they can see who else is there, and for you, it furthers
your message beyond those in attendance.
Encouraging others to use social media during your event is particularly effective
for regular classes or conferences, where you want to build interest among those
who are not in attendance. If people see what fun is being had, or what is being
learned, they may sign up for the next event so they don’t miss out again.
Note: This might not be appropriate for all events — you don’t necessarily want
people tweeting away proprietary information in a training class to those who
haven’t paid to attend — so use your own discretion.
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11. Using Social Media to Plan and Promote Your Events
Event Marketing and Social Media Working Together
Post-event
After your event ends, social media can help extend the buzz and, if it’s a
recurring event, help promote the next installment. You can:
■ Upload pictures of the event to a service such as Flickr. Showing
how much fun was had can be a great selling tool for the next time you
host the same event or something similar. If there were a
number of people taking pictures there, create a Flickr Group so
everyone can share their photos from the event.
■ Upload videos where appropriate to a free video site such as YouTube.
Depending on your event, you could post videos of speakers,
demonstrations, or attendees talking about your event. Like photos,
the videos could be used in future promotional efforts and can be used
by those who missed the event or by attendees who want to review what
they learned.
■ Thank attendees for coming through your social media channels.
When doing so, post links to pictures, videos, and other sharable
material from your gathering such as presentation slides. Doing so
provides greater value to those who attended and gives non-attendees
a taste of what they missed.
All three suggestions are particularly effective for recurring events, as they
can show customers and members who didn’t attend what they missed out on.
You can also link to these assets when promoting the next event to provide a
visual of what future attendees can expect.
Your Event Marketing homepage can be edited for up to 30 days after your
event ends, so you can use it as a central place to link photos, videos, handouts,
and other assets if you don’t have another site available (i.e., a website or blog)
for aggregating your post-event materials. Also, make sure to add links to your
social media sites and a Join My Mailing List box to your homepage to ensure
customers, members, and clients can connect with you however they choose.
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