This document summarizes an agenda for a social media boot camp for Long Island synagogues. The agenda includes sessions on social tagging to help participants meet each other, a discussion of how social media has changed communications and implications for synagogues, adapting marketing approaches to the new social media landscape, and breaking into teams to analyze goals and audiences using the POST framework to begin planning social media projects. The boot camp aims to help synagogues learn new tools, develop skills, and rethink their approaches to better engage with their communities online.

1. Welcome to the
SOCIAL MEDIA
BOOT CAMP
For Long Island Synagogues
Produced by Generously funded by

2. Agenda
• Welcomes & D’var Torah
• Get on your feet: Social Tagging
• Revolution, Relationships and Synagogues
• (break)
• Mission, Marketing and Listening
• Discussion and planning in teams
• What’s next and wrap up

3. Jeff Pulver’s Social Tagging
• What you need:
– Find your red name tag (in folder)
– Write your personal TAG LINE.
– Grab the small stickers and a pen
• Where to go:
– Staff in the lobby
– Lay leaders/volunteers/others in here
• What to do:
– Chat with someone. Tag them!
– Talk to at least 5 people in 10 min
– Come back in here when I holler!

4. Reflections
– What did you notice?
– What surprised you?
– What did you learn?
– Most insightful tag on you?
– How could you use other people’s tags?

5. ?
Why
Does
Social Media
Matter

6. Communications Revolution

7. Communication Revolution

8. Clay Shirky, Author of Here Comes Everybody
From TED talks, recorded at the State Dept, June 09

9. Implications for Synagogues
How do we want to be engaging
with our communities?
What business are we in?

10. What’s
required
for a
conversation?

11. Clay Shirky cont…

12. Implications for Synagogues …
Why are the
green lines
good for us?

13. Applying Innovation to
Existing Models

14. Sometimes Requires
Redesigning The System

15. Our Journey
• Learning Tools
• Developing Skills
• Opening Our Minds
• Increasing Our Participation
• Thinking About Design Changes

16. Break
When we come back:
– Mission, Marketing and Listening
– Taking it to the next level in our teams

17. Mission, The mission of North Shore Synagogue:
Marketing, As a Reform congregation, our mission is to
And perpetuate our Jewish heritage from generation to
generation.
Listening
North Country Reform Temple:
What’s your North Country Reform Temple – Ner Tamid strives
mission, and to provide Long Island’s North Shore with a center
for Reform Jewish values. Our Temple supports and
how do you promotes a dynamic Jewish community from
go about generation to generation through an inclusive and
participatory approach to worship, study, mitzvot,
achieving it? and social activities.

18. Adapting to a Connected Landscape
Old Model … New Model …
Brand in control Audience in control
One-way messaging Be in a conversation
Repeat the message Adapt the message
Focus on institution Focus on community
Educating Influencing, involving,
supporting
Org creates content User generated or
co-created content

19. (From the Cluetrain Manifesto)
• Find your outposts
• Invite response
• Seek to begin and strengthen
relationships with and within
your community
• Minimize “talking at”
constituents
Markets Are Conversations

20. Examples: Oakland Sinai

21. Examples: Riverway Project

22. People -- who’s your audience? What is
their behavior online? What do they want,
need and value?
Objectives -- what are your objectives &
goals with this group?
Strategy -- How will you meet your goals?
Technology -- What tools will you use, and
how, to support/implement your strategy ?
Groundswell: POST

23. Do the P & O of POST
In your teams:
• Reflecting on your goals for the congregation,
what are the audiences you want to focus on?
• Describe them.
• What are your goals and objectives for the
group(s)?
• What are their objectives & goals for participating
in your congregation?

24. Put on your listening ears!
• Set up Google Alerts with
names and keywords
• Twitter searches
• Scan status updates in Facebook
• Google Reader for related blogs
Homework #1: Set up listening tools for your
congregation. Discuss how you’ll put your ear to
the ground and listen to the community more.
Report on the blog what you’ve done, heard & learned.
Start Listening!

25. ** Please mark your calendars for the upcoming webinar
series! Schedule is in your folder.
By December you should have a project outlined to work
on in your congregation. Feel free to call us to discuss
your ideas and questions as you work to articulate it.
Homework #2: By Hanukkah, share your project
description and POST analysis on the blog. Include any
remaining questions you have, or help you know you’ll
need.
Projects

26. Reflections & Evaluations
• Take out your cell phone
• Text “Darim1” to 30644
• Type answers as a number
Then… please complete the reflection sheets.
(yes, PPT slides, links and resources will be on the blog)

27. Wrap Up and What’s Next
A few minutes to share:
Ah-ha moments?
Action steps?
Questions/Requests?