Lucas Kirkland is creating a poster as an ancillary product for their OCR Media Studies A2 coursework. The poster will promote their soap opera trailer which features a kidnapping narrative. Key elements of the poster will include incorporating the red ribbon iconography from the trailer, a picture of the main character Zoe running on the downs, and social media tags to promote viral marketing. The poster will also include the air date and time, as well as the BBC Two logo to establish brand identity. Lucas plans to take pictures on location and design the poster in Adobe Photoshop CS5.
These are two juxtaposing posters that I have analysis, one from a Hollywood film 'The Social Network' and the other being from a short film production poster 'What's on your mind?'.
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Basic phrases for greeting and assisting costumers
Poster mind map
1. OCR Media Studies – A2 Level
Unit G324: Advanced Portfolio
Mind Map and
Research
Name: Lucas Kirkland
Candidate Number: 1159
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Generation of Ideas for Ancillary Product 2) –
Poster
2. Mind Map
Poster
Mind Map
Themes and ideas –
• The main narrative strand that is prominent
throughout my trailer, is a kidnapping. Therefore one
of my ideas for the poster is to create a missing theme
that will illustrate this narrative strand. The
conventions of the poster should be bold and bright
like a missing persons poster.
• One of the key iconography in my trailer is the red
ribbon. I will look to incorporate this into my poster.
Additionally my main image will feature Zoe running
away, this will paint a clear picture in the narrative.
• The downs is a key location for a section of my trailer.
Therefore a long shot of Zoe on the downs would be a
good main image to use for my for my poster
Synergy with social media-
• Utilizing social media on my poster can cause mass
marketing on a vast array off platforms. Therefore It is
important that my poster has social media indents
located on the poster. Additionally using Twitter you
can start a #hash tag to create perhaps a viral craze
that will boost the popularity of my magazine.
• Facebook links may cause the audience to view their
favourite soap page. New updates to the soap could
regularly be posted on the page. This will provide
audiences with up to date information. Audience
members can then send the links to other friends,
comment and like content on the page
• Point of call- The point of
call information will
include the all important
dates of my soaps debut.
This is along with the
time, which most likely be
the watershed (8:30). The
poster will also need to
include the BBC two logo
to create brand identity.
Other – I would like to
take a picture that is low
angle picture of Zoe
running with blades off
grass breaking up the
frame.
Tagline –
• “Betrayal runs deep” – This
tagline works with the
connotations of my soap
opera trailer. The main
picture of my poster will
feature Zoe running with
blades of grass breaking up
the frame. The word
“Deep” matches the picture
on screen.
Images Needed –
• Epsom downs
setting will be
the
background for
my poster.
Additionally I
could also use
a photo from
the house
scene, as it is
the most
prominent
scene.
3. Mind Map - Conclusion
Name: Lucas Kirkland
Candidate Number:1159
Center Name: St. Andrew’s Catholic School
Center Number:64135
In order to progress with my ancillary product 2, I need to gather pictures to use
effectively in my poster. I will have to take multiple pictures in different scenarios to
see what will work best for my poster. I would like to have pictures of Zoe standing on
the downs which can all be gathered on filming day.
Props play a key part in my poster, therefore I will look into incorporating the red
ribbon theme that runs throughout my trailer into my poster. This will give the
poster some key iconography that the audience can connect with. I have started to
research the types of fonts that I would like to use. These are bold and easy to read.
But Additionally they must portray an eerie kidnapper feel.
I will utilise Adobe Photoshop CS5 in order to create my poster. This is because I am
very familiar with the software, and it is a great image manipulation tool and design
software that will help me to design a good poster.
