The document discusses design elements used in movie posters to attract and engage audiences. It explains that captions at the top attract viewers to the product by guiding their eyes down the poster. Images of actors looking at the viewer help audiences connect and feel the film is directed at them. Bold fonts draw attention to the central image while still connecting with audiences. Dark backgrounds make key visual elements and information stand out and set the tone for the genre. Overall the poster guides viewers' eyes through text, images and layout to attract them to the product.