This document is Phoebe Regnault's mind map and research for generating ideas for an ancillary product poster for her OCR Media Studies A2 coursework. It includes potential themes, taglines, and images for the poster. The themes considered are stalking, pregnancy, domestic abuse, and adultery. Example taglines provided give insights into the characters and storylines. Suggested images aim to visually represent the themes and intrigue audiences. Phoebe concludes by outlining her next steps, including arranging photos, additional research, and using Photoshop software to design the poster.

1. OCR Media Studies – A2 Level
Unit G324: Advanced Portfolio
Mind Map and
Research
Name: Phoebe Regnault
Candidate Number: 1212
Center Name: St. Andrew’s Catholic School
Center Number:64135
Generation of Ideas for Ancillary Product 2) –
Poster

2. Mind Map
Park Rise
Theme Ideas
- Stalking theme
- Pregnancy theme
- Domestic abuse theme
- Adultery theme
Tagline Ideas
Each tagline will be
positioned in the middle
of the poster because it
is one of the main
focuses which will
intrigue the audience
- What do you want
now…?
- Positive! What do I
do now?
- When will this end?
- But how long will this
secret last? Shhhh…
Image Ideas
- A man lurking behind a
woman
- Everyone looking down
on the pregnant girl
- A man holding a
woman's arm up
aggressively
- A man kissing a
woman's cheek, with
her putting her finger
up to her lips like she's
whispering
Synergy with social media ideas
This highlights that the soap is
available on different platforms.
This is appealing as social media
like twitter is very popular.
Point of call
This tells the audience
when and where they can
find your soap. This is vital
information as no matter
how appealing your soap is
to the consumer, they need
to know where they can
watch it.

3. Image Ideas
- A man lurking behind a woman will connote the theme idea of stalking. The woman will have direct
eye contact at the camera, as if she was directly looking at the audience. The man could be looking
down at the woman almost hiding his face, to connote his mysterious, creepy personality. This should
be a mid shot because it will be far enough out to show their body position and language, but close
enough to show their facial expression. The man and the woman should be wearing the same outfit
as they were wearing in the soap trailer so the audience can make a clear connection between both
products. It is important for the audience to recognize that they are the same characters from the
trailer, magazine front cover and poster because this is a new soap and it will make the story line
easier to understand.
- Everyone looking down on the pregnant girl will reinforce the idea that the pregnant girl is feeling
very venerable. By lots of people surrounding her will connote that she feels under pressure and that
everything is getting on top of her. Everyone will be looking down at her, as she likely fees that this
pregnancy is a mistake. The pregnant lady will be looking up as if she's looking up asking for help.
- A man holding a woman's arm up aggressively will ‘signify’(De Saussure) the theme of domestic
abuse. This picture will be taken from the locker abuse scene in the soap trailer. The photo will
demonstrate a very aggressive man holding a scared women's arm, which will suggest the abuse.
This will also be a mid shot, which will give the audience the opportunity to see the scared woman's
facial expression and the aggressive body language.
- A man kissing a woman's cheek with her putting her finger up to her lips like she's whispering. This
image would represent the theme of adultery as the student and teachers affair would be a secret.
The mans hand could be place near her face to show his wedding band which will help demonstrate
that he is married and she is not as her whispering finger will be bare.

4. Image Ideas

5. Theme Ideas
- Stalking theme; This story line is very eerie theme and different to the other story lines. Stalking would
play upon a mysterious character which would intrigue the audience to question why is he stalking her?
And what he's he want form her? This theme would encourage the audience to watch the soap because
they would want these questions to be answered.
- Pregnancy theme; The theme of pregnancy is relatable to the many women in my target audience, as
they are highly likely to have a friend who has been pregnant, or they have been themselves. This means
they can ‘personally identify’ Katz and relate to the situation which the girl is going through. It is
important for the audience to feel as if they can relate because they become move involved with the
soap and get an attachment with the characters.
- Domestic abuse theme; A popular, stereotypical theme used in many soaps is domestic abuse. This
theme is regularly used because it involves shocking scenes which will surprise the audience making the
soap more interesting to watch.
- Adultery theme; Adultery itself is a very shocking and frowned upon situation. This story line could build
upon the character roles of a villain as adultery is a horrible thing to do. By the affair being with the
teachers student makes the story line very shocking to the audience, as in day to day life this would’t
normally happen.

6. Tagline Ideas
-What do you want now…?
This tagline suggests that this is a reoccurring event with the stalking. This give an insight to the
audience about the characters background and history, revealing that this stalker has been
around awhile. The ellipse at the end of the tagline that she doesn't’t know what is going to
happen next or hat to expect.
-Positive! What do I do now?
By using the verbal code ‘positive’ directly links with the pregnancy test as that’s what it has told
the girl. ‘Positive’ is a clear message to the audience to what situation the girl is in. The tagline
then goes on to ask a rhetorical question of ‘what do I do now?’ suggesting that the girl is in need
of help and is unsure of what the future is going to be.
-When will this end?
With the theme of domestic abuse, a thought the lady getting abused may be thinking “when will
this end?”. This gives the audience a clear insight and ‘informs’ (Katz) of how the lady would be
feeling which gives an opportunity to the audience to make an emotional connection. With
soaps, consumers become regular watchers when they make connections with the characters and
by including a personal thought would help encourage this.
-But how long will this secret last? Shhhh…
This tagline will go along side the theme of adultery between the teacher and student. Using the
word ‘secret’ connotes that what they are doing is bad and nobody can find out. This makes the
story line more exciting as the audience will constantly be waiting to see if anyone realizes what's
going on. By including ‘Shhhh’ at the end detonates why in the image the girl is putting her finger
up to her lips like is is going ‘Shhhh’.

7. Mind Map - Conclusion
-What will I do next? What do I need to arrange?
In order to complete my poster I will need to organize when and where I will take my photos. When we
are filming I will try and take some so that my characters are wearing the same outfit as in the trailer and
on the poster. If theses pictures are not successful then I will have to arrange a day when my characters
and myself are free to take a variety of pictures which I can select the best from.
-What will I need to research?
I am going to look on ‘Dafont’ which is a website with multiple font styles for me to download and use. I
will look at other soap posters and look at the font styles they have used as inspiration.
-What software will I use?
The software I will use is Photoshop as I have used it a couple of times before making Magazine front
covers. I am familiar with the program and know how to use the tools which will speed up my work flow
rather than learning how to use an new editing program.