1. The document evaluates an amateur action film called "Run Angry" made by the author. 2. The film incorporates several conventions of the action genre, including chase scenes, stunts, weapons, and fast-paced editing. However, it also challenges conventions through the use of a blue toy gun and free running scenes. 3. The target audience of the film is teenagers and fans of free running, and it was distributed through Blumhouse Productions due to its low budget. The film was made using a Mac laptop and camera to familiarize the author with video editing software.

1. Evaluation of out media product; an action film called Run Angry

2. How our media product develops or challenges forms and conventions of real media products Generic forms of media for action films conventions are things like bright colours, like red and yellow and mainly fast moving scenes with explosions, chase scenes, weapons, fight scenes, stunts and commonly a love interest. We have developed these conventions by having a chase with eye pleasing stunts, and some dialect to give a brief explanation as to what’s going on in the scene and slight plot translation to the audience. Our beginning was fast moving, fast to change scene, with fast music which complies with other media products to have a big chase scene for the beginning to engage the audience and get excited. We also have a gun as a weapon which corresponds in an action film which I found when I analysed iron man when they get attacked and throughout the film, although it is clearly blue which doesn’t conform to normal media products which makes it all less believable, but as we were amateur makers it is the best we could come up with realistically. The stunts were done by people who knew what they were doing for obvious safety issues, I saw this represented in sherlock holmes in the beginning when Robert Downey jr junior is running to the scene of crime, but we made it like an action film by having a stunt preformed from several different camera angles which conforms to an action film. We also have a scene where the camera moves with a character which occasionally happens in action films but it is an extra to keep the audience involved in the scene and a nice change to the steady held position to keep it flowing.

3. We also used close-ups to show expressions to some stimulus and situation like to the pedestrians reaction to the scenario happening around them. And also some long distance shots to show scene and setting and full view of characters, E.g. we found this to happen in my analysis of iron man and Sherlock Holmes.

4. Are media product relates closely to teenagers since the music and overall genre relates to them Are media product also closely relates to the free running and par core world since that is how are chase scene is done, as shown in our planning. It closely relate to teenagers thought the style of the action. Between 31 and 21 Mise en scene: with are choice of costume we dressed are protagonist in free running gear. This will relate well to our social group. Are props are such things as guns witch are always found in action films relating to the action film lovers. Language: We have quite colourful language in our opening but this is very common in action movies and closely sticks to its style. Camera work/ editing: the camera work consists of quick edits and hand held cameras to show the madness and chaos of the scene. This sticks closely to gritty action movies that most people especially our audience would enjoy What social groups does our media product represent

5. media institutions that might distribute our media product When it come to a media institution we thought that we would go for a small company since this looks like a low budget film. We decided Blumhouse Productions would be a good institution for the distribution of our product since it takes particular interest in low budget movies The product we created was purely a profit-driven exercise since we have no real ideological purpose

6. Who would be the audience for your media product? According to Burton’s theory, I believe my target audience is aimed at young adults between the ages of 13 and 21. this is the conventional target audience for action films.

7. attract/address the audience Fast scenes with quick edits and snap shot action shows how we have appealed to our target audience. Free running also relates well to young teenagers making our action movie a little bit different from other many movies don’t have this kind of free running action in them. The free running and stunts in our film are a big strength that relate well to our audience. Not many action movies have these kind of stunts and would appeal well to our target audience as something new.

8. constructing this product I used a Macintosh laptop to edit the movie, which I filmed on my HD camcorder. For this task I learnt to use iMovieHD to edit my footage. It took a while to get used to the program, as I am not familiar with the Macintosh operating system. However, once I got used to the laptop I was able to crop my clips with ease, and adding music was done easily and quickly.

9. Looking back at your preliminary, what do you feel you have learnt in the progression from it to the full product? Creating the Preliminary Task was the first thing I recorded with my camcorder, this made creating the movie much easier, as I had familiarised myself with its functions and formats. It also helped editing as I knew how to properly import clips to the mac (which was problematic before) In between the preliminary task and the final product, I made more time to familiarise myself with the Macintosh operating system. In this time I learnt how to add music and credits to films, and also played around with transition effects. My main target after my preliminary task was to familiarise myself with Macintosh, which I feel that I did. Another target was to make uploading the videos easier (there were several problems due to incorrect cables), which was also rectified while editing the final product.

10. We chose the name Run Angry because it suited the plot of the film and it was a short name which seems to be common with modern action films. We didn’t use as many shot types as we were hoping because of the camera troubles and it started to get dark and a lot of it was harder then we thought it would be Also we didn’t use our initial idea to in tune foot steps into the video and sound because the editing would have been far to hard, We added in extras to get in the way to make the scene look more realistic and give it a bit tenser We added bits in to make the shots flow more easily and changed other shots so we could do it with more ease and look better. On the video we made a few scenes darker and lighter to sit in with the time of day seeing as it was filmed on different days, and also we stopped the sound on the last scene for effect and out it back up for the credits.