The document compares the film poster created for the film "Temporary Life" to posters of other real British social realism films. It analyzes how the poster uses conventions similarly to the comparison posters in areas like: narrative use of text through reviews and taglines; juxtaposition of colors and lighting to represent meaning; use of single or multiple characters; and layout in portrait or landscape format. The analysis shows how the created poster draws upon real film poster conventions to represent the narrative and themes of "Temporary Life" for the audience.

1. QUESTION ONE
IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE,
DEVELOP OR CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA PRODUCTS?
FILM POSTER

2. COMPARING OUR FILM POSTER TO
OTHER REAL MEDIA PRODUCTS
I will be comparing the forms and conventions of real media
posters within the British Realism genre with my film poster
for my film ‘TEMPORARY LIFE’. I will be looking at other
posters which have previously been analysed and seeing if
the forms and conventions of the posters are
similar/dissimilar to my film poster.

3. SKET
VS.
TEMPORARY LIFE

4. NARRATIVE:
USE OF TEXT
The reviews are placed in the
top left hand corner of the
poster. These reviews show
what the film is like. They
have also kept intact with the
colour scheme of the whole
poster by using the same
pink and red colours.
The tagline: MAN’S WORLD (grey)
SISTER’S HOOD (pink). This is consistent The title of the film is the largest, boldest text on the
with the house style as they have kept it in poster which makes it clearly stand out. Being the
tune with the colour scheme used within the largest text shows its importance. Being white it is
poster along with the same font. completely contradictory to what it actually means.
The name used for the title, SKET, isn't pure and
clean which is mainly associated with the colour
white.

5. The title of the film is the
largest font on the poster
COMPARED
and so stands out to the TO SKET
audience as being the
We decided to use a tagline located underneath the title of the film
most important. We
as this is a convention of real media products evident on the SKET
chose black as it stood
poster. We chose to use the tagline: ‘SOMETIMES LIFE IS BETTER
out clearly against the
ALONE.’ We chose this as it is something that will help draw in the
many other colours used
audience.
in our poster.
As shown on the SKET
film poster we decided to
place the quotes from
reviews in the top corner
of the poster. We used a
larger font size for the
actual quote and a
smaller font size for the
source in which the
quote came from. This is
also a convention which
the SKET poster shows.

6. BULLET BOY
VS.
TEMPORARY LIFE

7. Colours in this poster create a sense of mystery and danger. It
also looks very serious. The main colours used are blue,
JUXTAPOSITION OF
orange and white. These could suggest many things such as; COLOURS/LIGHTING
blue – the main character’s dark and deep past, orange – the
dangers within his mind and what the dangerous things he may
do within the film, and white – his attempts and desire to find a The lighting in the poster
brighter future compared to his dark past. differs from the front and the
back of the character. This
connotes that the character’s
past in very dark and
mysterious but he’s looking
ahead to a brighter future.
This allows the audience to
see into the characters
feelings and life along with
gaining a sense of the
narrative.

8. The dark clouds and foggy haze The lighter shades around the two COMPARED
connotes a heavy weight on the characters show the happiness when
characters life along with some they are together and show they are TO BULLET
complication. This is similar to
Bullet Boy poster as the colours
looking forward to a brighter future BOY
which is similar to what is shown on
and lighting relate directly to a the Bullet Boy poster.
specific meaning within the film
itself.
The main colours
used are green, grey
and white.
Green connotes the
urban setting
surrounding the
characters.
Grey connotes the
dark background and
mystery surrounding
the main female
character.
White connotes the characters looking for a new life and going on a journey. This is
similar to Bullet Boy poster.

9. FISH TANK
VS.
TEMPORARY LIFE

10. USE OF IMAGES
The poster only shows the main character which is
made clear to the audience. The character is taking
up about 2/3 of the poster and so shows this
character’s importance to the narrative. Her facial
expressions show her looking into the distance with a
blank expression. This creates an enigma for the
audience. The costume consists of a grey hoody and
hooped earrings. Both pieces of clothing have had
bad representations in the media. Another enigma is
created for the audience.
In the background, there is an industrial estate is
shown suggesting the character is from this type of
place. By placing this behind her it connotes that it is
in her past and she's looking onto her future.

11. COMPARED
TO FISH
TANK
We placed both
characters by each
others side to create
an enigma for the
audience. What is
their relationship?
Why are they
walking away
together? This is
similar as FISH
Unlike FISH TANK, we decided not to use the main character as the
TANK as it creates
only character involved in the poster. We decided to use more of the
an enigma.
settings and surroundings in the poster as it adds to the sense of
loneliness and lost felt by the character. We also decided not to see the
characters faces as this adds to the mystery of the narrative and story.

12. LAYOUT
The layout of this poster is portrait with the main
character looking as if she is towering over
something. This shows her importance. This
represents the character’s feelings of freedom
and attempting to take control of her ‘new life’.
With the title of the film being in the centre of the
poster in capital letters and bold text this catches
the eye of the audience and is the first thing they
see.

13. COMPARED
TO FISH
TANK
We chose to design our poster in a landscape format as we feel this suited our film better
than portrait. This is similar to BULLET BOY and SKET. We also chosen landscape as we
used a landscape shot from the actual film and so a portrait layout would not have been
possible. This shows a variety of different layouts for different British Social Realism texts.