2. I Am Legend
Inception
The Girl with the Dragon Tattoo
2012
3. The unique selling point
of this film is the star Another clear convention is Will
(Will Smith). This is Smith that star of the film.
clear as his name is the Although he is not based in the
only name that appears middle of the poster, you can tell
in this poster and also it that he‟s the main character. He is
is in a white capital font. the largest object on the poster
which could suggest that he might
be the most important „thing‟ in the
film
The use of the biological The title of the film stand out as
hazard sign suggests that it is in white fonts in contrast to
there might be a dangerous the dark musty background. This
disease will catch the audiences
attention straight away.
The smoke and decay in the „The last man on earth is not alone‟.
poster could hint of This could suggest that will smith‟s
destruction in the film character is the last human on earth
so this tagline anchors to what we see
in the image . However the audience is
„Coming Soon‟ could signify left with a sense of enigma as it says
that this poster is a teaser „is not alone‟. This could indicate that
poster as it simply making the there might be something else out
audience more hungry by not there and could also refer back to the
letting them know the release hazard sign signs posted on the run
date of the film down buildings
.
4. „Your mind is the scene of the
The unique selling point of this crime‟. This slogan is used
film is the star (Leonardo correctly and effectively as it
Dicaprio). This is clear as his doesn‟t give anything away. It is
name is the only one that placed in the middle and small
appears in this poster. The font compared to the actors name.
is also very bold on the poster
so it is very noticeable to track Another factor that suggest
his name and also as he is an that this film is a thriller is the
A-list actor, he is able to fact that the setting in this
attracts different kinds of poster is clearly based in an
audiences to watch the film inner city, yet water is up to
this persons knee. This also
From the colour scheme and adds the enigma effect
dull/gloomy clouds/weather The man in this poster is placed in
used in the poster, the the middle. This could suggest that
audiences are able to identify he could either be the most
the genre of this film which is important character in the
thriller. film, however as he is placed in the
middle of big building, this takes
The Title of the film away the fact that he is the most
„Inception‟ is a very unusual important object in the poster.
word. This could make the As this mysterious mans back is
audience question what the facing the audience it doesn‟t give
film is about. As the word is Another way this poster raises
away anything the character/role he
mysterious and enigma is this low angle shot plays, this could raise enigma to
confusing, the audience used on this character. This also the audience as it is unclear of who
might get the feeling that the makes the audience raise this particular person is and why is
film might be. This could also questions about his character he important and also why is he
be a unique selling point. and the role he plays in the film holding the gun.
5. „From the international best The names of the two main
selling trilogy‟ this attracts the characters are in bold.
target audiences, as they will This could help promote
want to find out why is it so great the film as they are known
and international the best selling. liked characters in other
This draws audience to watch the movies that they have
movie and see if they can relate stared in, this could be a
their opinions to this. selling point to draw in fans
to watch the movie.
The Two main characters
are shown on the poster. As The title is bold and in capital
the male is faced forward to letters. It is coloured with
the audience while the white front which contrasts to
female is turned to the the dark background behind it.
side, this could signify male This will automatically catch
dominance within the movie. the audiences attention. In
addition the front used is an
The low key lighting and the unique style of writing, as it
dull colour theme used, could has sharp ends. For example
portray an unstable the bottom right of the „R‟.
relationship between the two This could signify the „girl‟ with
main characters. which could the dragon tattoo could be
signify a hidden story between dangerous or have a rough
the two. side to her.
6. The „We Were Warned‟
slogan was used The Buddhist monk is
successfully as it the only character
contrasted with the light shown in this post
background. This slogan which could signify his
uses direct address as it importance in the film.
is talking directly to the
audience. The 2012 title its not as
important compared to
The shot used shows the the slogan, shot and the
sea levels rising above character used in this
ground level. The audience poster. However it still
can relate the shot to real stands out because the
life because of the stories grey front
been told about the end of used, contrasts with the
the world, this creates low key lighting used in
mass panic and draw the background.
audiences to watch the
movie to find out how they The credits is
can escape from this in conventional in most
reality (escapism) posters as it shows the
Being released in importance's about
November, which is one month who bought the film
away from 2012,it creates together. Different
suspense. The front is used in front sizes are used to
red which could signify make specific names
danger, also it contrasts to the stand out to the
colours used as the theme. audience.
This eye catches the audience.
8. By having the navigation tabs, it
helps the audience to get more
information about the film and
the behind the scenes stuff
leading up to the release of the
film
Long shot for the
background of 2012‟s
home page. It shows a
USS Navy Ship crashing
into the Whitehouse. The
audience can relate to
this because the The title of the movie is
Whitehouse shows shown at the top of the
superiority in this poster website, and the colour
and the fact that there‟s scheme of it matches the
a military ship sinking poster and the scenery in
empowers that the the movie. It gives the
government didn‟t follow “Action” impression. It
up on the warning and also creates synergy
put life at risks. between the poster and
Having the option to buy the the trailer by using the
The background colour scheme is dark and film is a good marketing same style of font and
mysterious, so this could therefore signify that strategy as it is upfront and colour scheme
the movie will be dark and mysterious, which in the audiences face.
would be more appealing to the target
audience, teenagers.
9. By having the navigation tabs, it helps By using the actors names on
the audience to get more information the website, it informs the
about the film and the behind the
audience on who is taking part in
scenes stuff leading up to the release
of the film as well as letting the the film. This is also a unique
audience download things from the selling point as you have A-listers
site which makes it interactive for the in this film.
audience
The background of
the „Inception‟
website shows a city
with a mysterious
blue scenery to it and
relates to the target
audience, because it
gives the impression
that it is a „Action‟ or
„Thriller‟ genre.
The film title is in red and big
capital letters. This makes it
stand out from the colour This is a Unique selling point as it draws in the audience
scheme. from the big film „The Dark Knight‟.
Another unique selling point of this website is the use of
By having all these different factors, it characters (Leonardo DiCaprio). This is because they‟re
creates synergy between the film, poster using an A-list actor to engage the audience as they know
and website. Therefore the audience can him from previous successful films, therefore theyre able
identify with the product given to them. to relate back to the film
10. Instead of having the normal
navigation tabs at the top of the
page, The creators of the
By using Bruce Willis and Joseph film/distributers decided to make it
gordon-levitt on the front page of modern by having your mouse
the website creates a unique selling move up/down to scroll down. By
point for the film as the audience is doing this, its making it more
able to familiarise themselves with interactive for the fans as well as
these actors engaging the audience with the
product.
As you go on the site
a mystery sound
plays. This makes the
audience uneasy as
well as creating
suspense as you
want to find out
what‟s causing that
sound in the movie
By having a white background makes the colour of the
fonts and pictures stand out. However as you scroll By having a „Buy now‟ link on the page
through the page the colour changes. This makes its more encourages the fans to buy the product
interactive for the audience as well as engaging the
audience to buy/watch the film
11. The background creates
synergy between the products
as it follows the house
style/theme. This could also Unique selling point for the product as its
relate back to the theme of the advertising the other products. By having the
movie. word „TRILOGY‟ in capitals informs the
audience that there will 3 parts to this movie.
By having the navigation tabs, it helps Having a picture of the
the audience to get more information main character on the
about the film and the behind the
website entices the
scenes stuff leading up to the release
of the film as well as letting the audience to buy the
audience download things from the product. This is a unique
site which makes it interactive for the selling point.
audience
