1. How effective is the
combination of your main
product and ancillary texts?

2. Ancillary Tasks
For my ancillary tasks my partner and I produced a poster and magazine to promote our trailer to make it appear
effective in illustrating a professional and published magazine and poster.

3. Masthead/Title: Nicola and I decided Poster Analysis
upon this name for our title as tug of Typography: all of the typography is
love refers to an emotional and physical displayed in different size and style of
struggle to fight for the ones you love, it font this is to enable all aspects of the
is also defined a a conflict of custody font within poster to be emphasised.
between parents over their child or Nicola and I chose the style of font for
children therefore, we considered this to ‘the conflict of custody’ – The tagline,
be a perfect title for our trailer as it because we wanted it to be a very
expresses exactly what the film it about. powerful phrase, therefore, through
As the title’s definition is described as a making it the only text in all capitals
‘conflict of custody’ we decided to use accentuates its relevance and
these powerful words for our tagline to significance. It was also chosen in this
signify continuity. In addition, ‘tug of particular font as an elaboration of
love’ can suggest the genre which is font that would be used in official
drama because love is something that documents connotating the themes
everyone experiences therefore it involved may consist of elements of
relates to life on a daily basis and by the law.
using the word ‘tug’ proposes the idea
that there is some kind of struggle in Typography: we chose this
regard to the idea of love portraying particular font for the masthead, as
verisimilitude as often there is always it can refer to old fashioned love
implications and problems with love letters where people wrote love
whether it be family or friend type of letters to their loved ones in ink,
love. articulating a hand written style
which was what we were hoping for
as it portrays a relaxed and soothing
Through displaying the actors names three quarters down the page is vibe which contrasts with the illegal
a typical convention of a poster as through seeing a well known actor acts that take place in the trailer.
or actress on the front of a poster, advertises it towards the audience
as this type of film may not appeal to them but by displaying an a list
star’s name on their makes them consider it more as they think for
them to be in this particular filming of the trailer it must be a good
quality. Therefore we decided to imitate this idea by displaying the
surnames of the actors/actresses in bold and a larger sized font
because they are more recognisable when identifying a actor or
actress.

4. Main image: the main image is a The colour scheme is kept to a
photograph of the two props we used in minimum of black, red and white to
our trailer which had a connection with the show a consistent theme expressing
son ( the teddy was his toy and he was the focus with the trailer. This can
always holding the balloon). Therefore, also link to the trailer as the captions
suggests that the child is a main issue are displayed in black and white
within the trailer as within the poster he is showing a simplistic but professional
no where to be seen, this links with the look.
camera angles of the empty playground
emphasising his disappearance. Through By displaying the website at
brightening the colour of the balloon the bottom left hand corner
highlights its significance in comparison to of the page shows it is an
the rest of the image which is much important piece of text at
darker, the balloon resembles the idea of first, it becomes a vital
love and compassion however due to aspect of the poster if those
having the similar shade of red as the who are looking at the poster
word conflict can suggest a element of are intrigued and want to find
danger and fear. Through editing the out more about it. Therefore,
brightness of the image allowed the enables them to research
balloon to show more importance in the film and the trailer before
comparison to the rest of the location its released
linking with the themes within the trailer
that nothing else matters, and due to the Release date: Nicola and I
fact the son was holding the balloon in the decided to chose January 1st for
trailer suggests the balloon is a symbolic the release date on out trailer
image of the boy implying nothing else typically because it is the start
matter but the boy who in this image of new year therefore has new
resembles the balloon. beginnings and changes which
are unexpected, this shows
The typography of the white text at the bottom is called Niagara engraved, it is a similar significance to ‘Tug of love’ of
font used in most trailers and posters as it is very thin and small which shows it isn't a how a happy family unit can
vital thing for the audience to be reading it just includes the audience to see those who suddenly change and turn into a
were involved in the making the production allowing credit to be given to those who distressing path ahead. Due to
made the sound, produced it, directed it and made any contributions towards it. We the size of the font it doesn’t
decided to display the text in white so it was legible on the dark background however grab the audiences attention
changed the size of the text so it was that important in comparison to other pieces of however, is noticeably there as
text on the poster. it is displayed in capitals.

5. The main image is of the main character Magazine Analysis The typography was specifically chosen to
within the trailer which is the mother, this is a illustrate that every piece of text was
powerful method as the her body language is The tagline ‘the UK’s no.1 Film Magazine’ important which is why they were displayed
is stated as a piece of factual information
very fierce as she holds on so willingly to the suggesting to audiences that it is the best
in either a different style font or different
teddy, this can imitate that the teddy magazine to buy in regard to film size of font. The title of the trailer ‘Tug of
symbolises the boy who she has lost, magazines. Love’ is the only piece of text presented in
creating relevance to the trailer that it focused blue with a bright light effect showing that
around a young child which is why a mother this is a new trailer/film being released.
would be clinging onto a teddy. She is Enhancing it has be considered a good film
positioned so that she is looking directly into due to being promoted of the front of a film
the camera allowing the audience to feel magazine.
drawn into the trailer. Through research
Nicola and I realised that the more simplistic The strap line ‘Look inside to win a
the image was the more effective and months free cinema tickets’ is considered
professional it appeared, therefore we aimed a lure that draws in the audience making
to produce similar features that would appear them want to purchase the magazine as
in a professional magazine. The plain grey the strap line is an additional asset to the
background was chosen to emphasise the magazine which will result in promoting
Actress’s presence drawing all the focus to and advertising Film Flix. The skyline is a
her. darker shade of grey allowing the text in
the strap line appear more eye catching.
The masthead of the magazine is ‘Film The anchorage text on this magazine is ‘a
Flix’ is effective as it is another way of heart warming story’ this expands on the
suggesting within this magazine many details of what the image is about in regard
different types of trailer and films are to the trailer. This quote is a comment
reviewed and advertised including various given by an audience viewer after
types of genres. It is displayed in black reviewing the production (trailer).
capital letters and in a simplistic font , to
portray a professional look. We decided The basics; Website link, issue, price and barcode.
to edit the ‘X’ making it on a slant and In regard to our colour All of these are used on every magazine to show
coloured in bright red, in a different font. scheme we kept a important details of the magazine. However are
The reason we changed the X to a consistency of red, white presented in a very small font so that to most
diagonal slant was so that it appeared and black portraying an interesting parts stand out to the audience. Nicola
more eye catching and appeared to idea of a house style and I positioned them in the corner of the magazine
jumped out at the audience drawing them throughout the magazine . so that it would be clear to see them but out of the
in. way of the main focuses.

6. Personally, I would consider that my ancillary tasks (poster and
magazine) and main product (trailer) are effective as the ancillary tasks
have been produced and designed at a very high standard therefore,
successfully promote the trailer to appear professional within media.
Within each product, they have certain aspects that are displayed
differently or the same in each other’s products showing similarity and
effectiveness in regard to promotion and linking all together.
The genre of my trailer is clearly identified due to its title ‘Tug of Love’ this suggests it is a
drama, the definition of tug of love is a conflict of custody between those who act or are
parents of a child, this refers to a drama as the storyline is usual very realistic in terms of
modern society. The main phrase within the definition is ‘a conflict of custody’ it is used as
the tagline of the poster and is also used as a caption within the trailer expressing the link
between them, also promoting the fact that it is a drama, therefore shows the consistency
between the poster and trailer proving its effectiveness.

7. The title of tug of love is shown on all three products, in the poster and trailer (at end of the trailer-titles)
the typography is the same (handwriting font) therefore showing how effective the poster is in relation to
promoting the trailer, In the magazine the font is completely different in comparison to the combination of
the poster and trailer however, to show how it is effective and links in with the other ancillary task and
main product is that it has a blue lens flare used behind the title of the trailer, this is effective as in the
trailer a lens flare is also used, in the studio ident. Expressing that both the magazine and poster
promote the trailer through linking certain aspects together to show consistency (lens flare and style of
font) effectively.
The Colour scheme within my two ancillary tasks is black, white and red this shows brand identity amongst
the two allowing the advertisement to be very successful in promoting the trailer. These three specific
colours promote aspects of the film; the white resembles the innocent child being taken due to a feud
between parents, the red resembles the mothers love for her son and the anger she has due to her son
being taken from her and the black resembles the father as his wickedness is shown through disguising
himself in dark colours and behind bushes.
A certain prop used in both ancillary tasks and the main product is the teddy bear, within the trailer the
prop is used as the boy’s toy which he takes to the park, on the poster the teddy is left stranded in the
middle of a path located in a park and on the magazine front cover the teddy is in the hands of the mother
clutching onto it. This was effective as it shows that each product relates to one another though using the
same prop each time for each task, showing a consistency throughout.

8. Overall, I believe that Nicola and I have produced very effective
ancillary tasks as they both relate to each other with regard to
promoting the same trailer. The trailer has also been associated
with each ancillary task as well as been promoted through a
consistency of themes. Through editing all three of our products
I feel we have succeeded in producing equal high standards
throughout, resulting in each of the tasks resembling a
professional look in regard to advertising.