The document analyzes the fonts and colors used in movie posters and how they attract audiences and convey genre. It examines posters for several films, including Burn After Reading, Crash, No Country For Old Men, and Inception. For each poster, it discusses how the fonts, colors, text styles, and imagery attract audiences and provide clues about the genre of the film, such as conveying drama, comedy, action, or sci-fi elements. Overall, the document demonstrates how visual design choices in movie posters communicate information to audiences.

1. Font Analysis
(1)How the colors/fonts attract the
audience?
(2)How it show’s the genre?
These posters I have chosen have the best font
styles for a font analysis and do not directly link in
with my genre. These films all have elements of
the genre my group and I are researching
(Drama/Teen Drama)

2. Burn After Reading (Comedy/Drama
(1)- The background of the poster is
(2)- The genre of the film Burn
simple with the pure red background
After Reading is a black drama
which signals danger and tells the
comedy. The poster show’s the
audience that there will be violence
genre with the red background
within the film attracting the action
which displays the violence
side of the film.
within the film.
The white text displaying the actor’s
Another way in which the
and actress’s names at the top of the
poster show’s the genre is that
poster is attractive as the text takes
the text is quite careless and in
up a lot of the poster drawing the
a sense all over the place, this
audience in and allowing them to
show’s the genre as within the
recognize the actor’s/actress’s and
film the characters are quite
reference the actor’s/actress’s other
careless and hapless which
films. Also the small white text of the
adds the comedy towards the
Director’s names also allows the
black nature of the film.
audience to recognize the type of
film and there previous work.
Also the text underneath
“Reading” says “Intelligence is
The yellow text is a quite weak color
Relative” which helps to show
but stands out to the audience with
the genre as the whole feeling
the red background and the white
of the film is that the characters
text. It allows the audience the
within the film are hapless.
chance to recognize the title of the
film.

3. Crash (Drama)
(1)- The colors and the style of the fonts
used in this poster are very bleak and gritty
(2)- The style of the text and font
which instantly tell the audience that the film
show the genre of the film (Drama)
will have a dark tone and the film will involve
by having the text surrounded by
tragedy.
darkness and bleak colours
instantly telling the audience that
The color and the fonts also attract the
the film is a gritty bleak drama.
audience as most of the poster is full of dark
colors but the title and slogan of the film are The style of the text is also
shown in white which implies to the significant as the in each letter of
audience that although the film will have a the title Crash has lines which cut
lot of dark and bleak moments there will also up and separate the letters into
be some lighter and uplifting moments for different parts which implies to the
the audience to recognize and emotionally audience that the film has many
attach themselves and remember the different elements to the film and
positive scenes within the film. that the drama will have a lot of
moments which separate the film
Another way in which the poster attracts the into specific parts and characters.
audience is that the tag line although small
The cut up sections within the
is placed smartly and put in the white text to
letters could also show the genre
tell the audience that the tag line is important
by showing that there will be many
to the story. The slogan reads “Moving at the
dark moments within the film which
speed of life, we are bound to collide with
will shatter the equilibrium between
each other”. This text attracts the question
the narrative and the characters.
and entices them into wanting to watch the
film and find out how the slogan links in with
the story.

4. No Country For Old Men (Western
Drama)
(2)- The genre of this film is a western
(1)- The font and the colors attract the gritty drama. The font and colour
audience as the title of the film is in scheme show’s this by using the
front of a black background which same method of attracting the
instantly draws the audience towards audience by having the text in front of
the title of the film and allows them to a black background signalling the
remember the name. bleak and extremely dark nature of
the film.
Another way the font and color attracts
the audience is that parts of the title The desert style colour show’s the
are enlarged such as “Country and genre as elements of the film are set
Old”. This are enlarged to draw in the desert and these scenes are
reference to the plot line and narrative pivotal towards the story (Particularly
as parts of the film are about older the drug shoot-out). This show’s that
men and this allows the audience to the font links in with the genre as it
create links between the film poster referencing parts of the film.
and the film itself. Another way in which the font show’s
the genre is the tag line at the top of
The color of the font is also signifcant the poster. The font and colour style
to the audience as the color of the text are very simple which allows the
links in with part of the background audience to recognize the style of the
which attracts the audience as they film. The tag line reads “There are no
can make links between the colors and clean getaways”, this instantly tells the
make assumptions such as the color audience about the drama side of the
could me the film could have a setting genre and the bleak nature of the film
of a desert. due to the blunt and bleak tag line.

5. Inception (Sci-Fi Drama)
(1)- The font and the colours attract
the audience as the red coloring of (2)- The font and the text shows the
the title of the film is emerging from genre as the text is very much
the water and instantly attracts the styled around a sci-fi style theme
audience as the bright colour stands with the words fading into the
out. water, this could be a connotation
confusion which is a key element of
The style of the text that the title has sci-fi films as the film is intended to
used can also attract the audience get the audience thinking and
as the style links in with the style of wondering what's going on.
the company SYNCOPY which is
The colour of the text also show’s
associated with Inception and other
the genre as it is red which displays
Christopher Nolan films. This allows
violence which is often part of the
the audience to recognize and
sci-fi genre and is a significant part
understand what type of film it is
within Inception.
going to be since they have seen
previous work by the director and Another way in which the text
the institutions. show’s the genre is the tagline
which reads “Your Mind Is The
Another way in which the poster Scene Of The Crime”. This adds to
attracts the audience is the tagline the thought provoking element into
which gets the audience thinking the film and show’s the sci-fi nature
while also linking in with genre. of the film as it is challenging the
audience for what they know.

6. Adulthood/Paranoid Park (Most
recognizable towards my genre
(Drama/Teen Drama)
These films do not have fonts that attract the audience in a specific way nor do
they show the genre of the certain films. In these two posters they both focus on
the images within the poster which attract the audience more and show off the
genre as in many drama films the focus is on one character and this is shown in
Paranoid Park poster. Adulthood also incorporates this but has an range of
characters. These Teen Drama/Drama films have very simple easily recognizable
text which is a simple block white font. This can be also effective as it stands out
compared to the different images in the background. I have included these to
show the type of posters that my specific genre strive to achieve.

7. Elephant/American Beauty (Most
recognizable towards my genre
(Drama/Teen Drama)
Again like the previous slide these films do not have fonts that attract the
audience in a specific way nor do they show the genre of the certain films. Like
the previous two posters they focus on the images much more than the font to
attract the audience. In the poster for Elephant, the emphasis on the girl kissing
the boy attracts the audience much more and the white plain font is just there to
allow the audience to remember what the title of the film is. In terms of American
Beauty there is slightly more emphasis on the text with the Beauty being made
bold, possibly being made to link in with awards at the top of the poster.