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RATIONAL
B2
WHAT ARE YOU
PITCHING?
In the brief we where asked to make a
documentary of short film set around
Sunderland. I will be making a documentary
on public transport and the impact it has
had on the north east.
PROJECT TIMELINE
start end
Subject
research
Pitch idea
Script
Storyboard
Pre production
paperwork
Film
edit
publish
WHO IS THE TARGET
AUDIENCE FOR YOUR
PRODUCT AND HOW
CAN YOU SUPPORT
THIS ?
The target audience for this project is specifically men
between the ages of 16-25.
The audience would fit into the psychographics category of
mainstreamer's category this is because most of the student
fit into this category.
The social grade category would be category D, and E I know
this because all the results show that the are a student which
would place them into the E category as they are not making
any money or category D as some of them are students and
have a job at the same time therefore, they would be in
category E.
HOW WILL THIS APPEAL TO
THE RIGHT AUDIENCE ?
I think this will appeal to the right
audience as the cast is in the same
demographic as the as the target
audience it will also help educate the
target audience.
IDEAS FOR FONTS AND
COLOUR SCHEMES ?
For my documentary I am planning to have a yellow and black
colour scheme this is the same colour scheme as the Tyne and wear
metro which is one of the main focus points of my documentary. I
also think that the yellow will be bright and it will draw more
attention and could keep the target audience invested.
THE
IMPACTS
OF
PUBLIC
TRANSPOR
T
IN THE NORTH EAST
WHAT IS
YOUR UNIQUE
SELLING
POINT ?
My unique selling point is
that I will be talking about
how public transport can
really benefit the city and the
people around.
WHY IS A
DOCUMENTARY A GOOD
IDEA FOR THE BRIEF ?
A documentary is a good idea for the
brief as it will educate the target
audience about Sunderland culture and I
will be talking about how it can impact
these people.
WHAT HAVE
YOU
LEARNED
FROM
RESEARCHI
NG INTO
EXISTING
PRODUCTS
?
When I researched into existing products I learnt
that mise-en-scene is very important mise-en-
scene include things like costuming, set design
and lighting. It can really help make a
documentary seem more immersive.
I also researched into different media theory's
within films one that I found very interesting was
the uses and gratification theory the uses and
gratification theory is a theory that suggests that
an audience play an active role in choosing there
own form of media that best fulfils there own
needs. The uses and gratification theory
assumes that the audience what it wants to
watch for 5 different reasons. These reasons are:
information and education, entertainment,
personal identity, integration and social
interaction, and escapism.

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Rational B2.pptx

  • 2. WHAT ARE YOU PITCHING? In the brief we where asked to make a documentary of short film set around Sunderland. I will be making a documentary on public transport and the impact it has had on the north east.
  • 3. PROJECT TIMELINE start end Subject research Pitch idea Script Storyboard Pre production paperwork Film edit publish
  • 4. WHO IS THE TARGET AUDIENCE FOR YOUR PRODUCT AND HOW CAN YOU SUPPORT THIS ? The target audience for this project is specifically men between the ages of 16-25. The audience would fit into the psychographics category of mainstreamer's category this is because most of the student fit into this category. The social grade category would be category D, and E I know this because all the results show that the are a student which would place them into the E category as they are not making any money or category D as some of them are students and have a job at the same time therefore, they would be in category E.
  • 5. HOW WILL THIS APPEAL TO THE RIGHT AUDIENCE ? I think this will appeal to the right audience as the cast is in the same demographic as the as the target audience it will also help educate the target audience.
  • 6. IDEAS FOR FONTS AND COLOUR SCHEMES ? For my documentary I am planning to have a yellow and black colour scheme this is the same colour scheme as the Tyne and wear metro which is one of the main focus points of my documentary. I also think that the yellow will be bright and it will draw more attention and could keep the target audience invested. THE IMPACTS OF PUBLIC TRANSPOR T IN THE NORTH EAST
  • 7. WHAT IS YOUR UNIQUE SELLING POINT ? My unique selling point is that I will be talking about how public transport can really benefit the city and the people around.
  • 8. WHY IS A DOCUMENTARY A GOOD IDEA FOR THE BRIEF ? A documentary is a good idea for the brief as it will educate the target audience about Sunderland culture and I will be talking about how it can impact these people.
  • 9. WHAT HAVE YOU LEARNED FROM RESEARCHI NG INTO EXISTING PRODUCTS ? When I researched into existing products I learnt that mise-en-scene is very important mise-en- scene include things like costuming, set design and lighting. It can really help make a documentary seem more immersive. I also researched into different media theory's within films one that I found very interesting was the uses and gratification theory the uses and gratification theory is a theory that suggests that an audience play an active role in choosing there own form of media that best fulfils there own needs. The uses and gratification theory assumes that the audience what it wants to watch for 5 different reasons. These reasons are: information and education, entertainment, personal identity, integration and social interaction, and escapism.