post production diary

1. Postproduction diary
03/02/22
This was the beginning of my postproduction stage for my smile campaign video, I have
chosen to use premier pro to edit my advertisement as it has all the components and tools
that are needed when editing a video.
Before I started to edit my video, I put all of my video files in order to make it easier when
putting them in premier pro, I also placed them into a folder and showed them as extra-
large icons to allow me to see exactly what clips I had and it also allowed me to chose the
right clips when I put them in premier pro. By turning them into extra large icons it also
allowed me to see the unwanted footage I had like the retakes and videos I felt didn’t fit
with the rest of the video anymore.
I then selected all my video files that I wanted to keep for my video and loaded them into
premier pro. Before placing them all into a timeline, I reviewed each clip to ensure that they
were the right clips and to see if any would need replacing or deleting. I also used the first
half an hour of editing as an experimentation period as I have never used premier pro and
have very limited experience with it, so I used this little time to get to grips with the
software which allowed me to become a little bit more knowledgeable with the technology I
did this by using the tutorials that premier provides and other YouTube tutorials. When

2. putting all the clips together I had a general idea of how I wanted it ordered by following my
script and what would make logical sense in the video.
After I checked all of my video clips to ensure they were all correct, I then grouped them all
together to create a timeline and prepared to edit them.
Before I edited my clips, I unlinked the sound that was picked up throughout filming so it
wouldn’t interfere with the music that I would be adding to the video later. However, the
music would be a thing that I would be thinking about later on in the postproduction stage
as I wanted to get a grip on the software and how to use the basic tools on my clips before
adding any music to it. Once all of my audio files had been taken out, I then began looking
on how I was going to edit the files that I had. I decided that before I made any changed to
the files, I would watch through the clips and see if I was satisfied with how they looked and
to see if they would flow consistently throughout the advertisement. When watching it
through I realised I wasn’t happy with the way that two of my clips were arranged, one clip
was me walking away from the camera and the other was me walking towards from the
camera, I switched the way they were arranged as it didn’t flow as well as I had imagined
when arranging the clips together.

3. Once I was happy with how my clips were arranged, I then began to learn how to make edits
to my video. I started to make small cutes in my clips by using the razor tool, which helped
me take out clips of me walking to and from the camera and keep the important part of the
video which I would need to keep in my video. When editing I also made the clip files larger
to allow me to make more accurate cuts and ensure I cut them at the exact point they
needed to be at. Throughout all of this I kept on reviewing all of my clips to make sure I
hadn’t made any mistakes when making the cuts.
Whilst making cuts in my video files I also started to make colour corrections to certain clips
as I realised, I was not happy with how they looked when reviewing the clips. One specific
clip that I really wasn’t pleased with was the first scene, I was becoming frustrated with how
dark certain parts of the video was looking and how it didn’t match with the other clips
throughout the video. I made changes to the clip by increasing the blues and reds in the clip
to give it more of a cooler tone look rather than the grey undertone that it was originally.
Once I had then finished colour correcting some of my clips I decided that I was going to
search for the music that I wanted to be in the background on my video. I used a website
called ‘Ben sound’ as it is royalty/ copyright free music that I could use in my video. When
choosing my music, I wanted to go for more of a calm but emotional music instead of
upbeat music. I was stuck on two options when deciding on which music I would use, these
were ‘Better days’ or ‘tomorrow’. In the final result I picked ‘Better days’ as I believe it fits
my video better than the other sound did as its more emotional and calming throughout the
whole song.

4. Once I was happy with the audio for my video, I then imported it into premier pro to begin
to chose what part of the music I wanted to go where. When choosing what part of the
music I wanted to start in certain areas, I had an idea of how I wanted the music to start of
quiet at the beginning and slowly get louder as the video progresses, which is exactly what
this audio did. Again, once I was happy with how the audio sounded I began to sync my clips
with the beats in the video, when there was dramatic beats in the video I would want the
video to cut to a different clip to show the change.
When reviewing my video throughout the editing process I once again realised that I wasn’t
happy with the lighting in some clips. In the first image above, I thought that it was far too
bright and didn’t fit with the rest of my clips as they were dark and had darker shadows.
However, in this clip I filmed it under a lamppost which meant there was a lot of light
coming directly onto me and the area around me. I began by lowing the exposure to 6.3%

5. 43.7% for the contrast
0.8% for the highlights
48.7% for the shadows
34.5% for the whites
0.9% for the blacks
In the end I was happy with the difference that this had made to the clip as it had darkened
my fleece and the trees in the background which gave it more of a darker and cooler tone
than before when it was a lot lighter and there was a lot more light coming through on the
clip.
Once I had edited my clips together and I was happy with how everything was edited I
added the final image to my video which was the client’s logo and slogan. I believe that this
was an important feature to have in my video as it shows who the client is and why I have
created the video. When reviewing the video, I found that this image was blurry once
exported so I went and changed the image to a higher quality once which in the final
product didn’t come out blurry.
For the final touches to my video, I wanted to add transitions in between certain clips to
help my video flow better and not seem as jumpy as it did without the video transitions. I
started by testing out different effects, I did this by adding them to my clips and seeing if
they fitted with the mood for my video. The effects that I decided fitted with my video the
most was the cross-dissolve transition for the clips at the start and middle of my video. For
the ending when I wanted a smooth transition into the mind logo, I chose the ‘dip into
white’ transition as I felt this allowed a nice fade into the clients logo. I then also added a

6. ‘dip into black’ as this created a nice smooth transition into darkness for the ending of the
video
After reviewing my video over to ensure I was happy with the final product I finally exported
the video into Youtube.