This document discusses the process of creating a campaign poster. It includes sections on image selection, font selection, pre-sets and layout, and editing techniques. For the image selection, recycled photos were chosen that had dark colors and were focused. Two fonts from dafont.com, Valiant Times and Valiant Times Italic, were selected as they fit the theme. A pre-set layout was created as a blueprint, though it was later adjusted. Editing techniques included manipulating images to blend them and create shadows, as well as choosing a light yellow background color to create contrast. A mind map with multiple ideas was made to construct the overall project.

1. IDEA GENERATION
THIS IS HOW I WAS BUILD UP MY IDEA TOWARDS THE SIMPLE CAMPAING POSTER
THINGS INCLUDEDWILL BE, FONTS SELECTION, IMAGE SELECTION, PRESENT'SAND PREVIOUS IDEAS PRESENTEDTOGETHER
1ST IMAGES SELECTION, HOW DID THIS EFFECT THE POSTER
2ND FONTS, HOW AND WHY
3RD PRE-SETS, STRUCTURE OF THE POSTER / WHY THAT LAYOUT
4TH EDITING TECHNIQUES
5TH IDEA MOSH PIT, IDEAS TOGETHER TO CREATE THE OVERALL FINAL PRODUCT

2. IMAGE SELECTION
The images presented here have been taken for a specific purpose that I was going to use them but then
wanted to not continue with that project so I ended up recycling the photos and using them for this project.
They are clean have dark colours which is needed for the editing and most importantly are focused .
Therefore the images will be used as they are up to standards.

3. FONTS SELECTION
The selected fonts that I used are from dafont, very popular website for custom fonts that can improve your
work
these are few examples I choose which looked alike the fonts I seen on some example posters I’ve used only
2 of these font styles. Valiant Times and Valiant Times Italic, they were the best ones
fitting the topic/poster theme I was going with.

4. PRE-SETS/LAYOUT
This is my flat plan which was used as a pre-set for the final outcome towards the simile campaign project.
The layout was to basically act like my blueprint for building this project, because of that I also changed
some things as going forwards with time. For example one of the main messages wasn't there because how
I manipulated my main image was a bit too much so this message box needed to expand more.

5. I’ve used different way of manipulating the image I
have used for my final product: I’ve done that so
the image doesn't lose quality over time and is
easier to edit.
My background was created while manipulating the
image because I wanted to see which colours can
mix well and create neutral vibe within everything
being so dark I was looking for this background to
be light creating diversity.
EDITING TECHNIQUES - BACKGROUND
As you can see there was multiple chooses I could
of chosen but I've stuck with yellow because it
looks nice, it has effect on mental health too but
most importantly it creates that divide of light and
dark that I wanted.

6. EDITING TECHNIQUES - IMAGE
This the image selected, I moved it
enough so only I'm visibly into the
editing area and then made a rough
selection around me.
How the image
looked in portrait
mode.
How the image looked
when I re-sized it.
How the image looked
with the selection
before creating a
mask.

7. EDITING TECHNIQUES – IMAGE SLIDE 2
After making a selection on the image, I wanted it
to blend around better so what I did was, make
my brush soft and large then took off how much I
wanted while still keeping the image intact with
the main subject .
I’m creating the shadows onto the my main subject
by coping the subject cutting off the opposite side.
While doing that I tilt the image a bit to the right and
then make it all black and change the opacity until
I’m happy with it.
When continuing this effect
make sure the layers don’t
interfere too much in the
middle because it can
darken the image. You can
avoid that by putting all the
shadows under the main
layer.

8. IDEAS MIND MAP
This is a mind map with multiple ideas that will be constructing the overall project