The document describes the process of editing an original image in Photoshop for use on a digipak. Several edits were made to enhance features like contrast, brightness and saturation. Actions were added to manipulate the images further. Colors were adjusted and overlays were used to darken corners and edges. The edits created cohesion across images while emphasizing focal points and tying the visual design to the overall theme and message.
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5. First draft
I began to edit the original image in photoshop. I did not do anything
that drastic to the image as I simply enhanced features such as the
contrast, brightness and saturation. This was so the image was clearer
and so I could start to visualise what I wanted to advert to look like.
Seeing as the image is quite simple, I knew this brief image editing was
not going to be enough, however photoshop was still very new to me
and I was aware I would have to experiment with the image. I wanted
to enhance the overall image and make the top two corners darker as
they are very plain.
7. Final draft
After the simplicity of my first image edit, I decided to utilise the tools
provided by photoshop to manipulate my image further. I added many
actions such as old photo, retro vintage and more, and selected the chosen
actions that I liked and I replaced the blue tones with red/purple tones as it
fits with my over all idea and ties into the colour of the mask. I enhanced all
these features by making the contrast and other elements higher to create a
more dramatic effect. The main feature was a gradient overlay which
darkened the corners as it created a diamond effect so the middle of the
image is untouched by the feature, but the edges are darkened. I played
around with this feature many times before I was pleased with the result. I
also added a very subtle inner shadow to create a more defined edge to the
image, however, it very feathered so it is not obvious. I kept darkening the
image to create more of a silhouette of the girl and then lightened up the
foam from the waves as I would be placing text there. I also added a very
slight grainy effect, it is hard to tell but I thought it helped to give it a less
refined look.
11. Front cover
The original image for my digipak front cover felt quite bland and needed to
stand out more seeing as it is the front cover. I wanted the mask to be a focal
point as it is symbolic of the video and overall message. Firstly I cropped the
hand put of the image and made it the size it needed to be to fit the
specification of the didgipak. I then began to enhance features such as
brightness, contrast, exposure, levels, colour etc. I then added some actions
to give it a more colourful outlook and I began to enhance the gold on the
mask to make it stand out against the less colourful background. I also added
an inner shadow to create a boarder around the image that features out
slightly so it is not too harsh, this was something I did just for the front cover
and I think it makes it look more complete and gives it more of a front cover
effect as it makes it bolder. I added more actions and kept adapting the
brightness, contrast, colour, vibrance, saturation and more until I felt it
looked good enough.
14. Back Cover
The back image will have the sing titles and other short information, so
I wanted to have a picture that was not too distracting. I took the image
and heavily contrasted the brighter parts of the image such as the sea
and the mask to draw more attention to these aspects. Moreover, I
added colour overlays and actions to make the sea seem like it was
slightly coloured, as well as darkening up the top and bottom of the
image to focus attention on the middle. I continued with the theme of
purple as it is in the mask and is the main colour scheme for my digipak
and adverts so that they look like a complete set. I made the gold parts
of the mask more vibrant to give the mask a glow and juxtapose it with
the dark colours in the rest of the image. I was always adapting the
colour, contrast, saturation, colour overlays, brightness, exposure,
gamma correction and any other features to get my desired ālookā.
17. This image ties the digipak in with the video as well as incorporating
the concept of love and loss which is a very key feature that filters
through the whole album. I had adjusted the colours and actions to
create the final image. I have not added many over the top features
such as boarders etc. I have kept it simple and added the red/purple
tones to make a coherent digipak. I have added actions such as old
photo and any others and chose the parts of each action that I liked.
Furthermore, I changed the brightness, contrast, colours etc to make
the image seem warm and old, as though it was a photo taken a long
time ago. I wanted to make sure the image seemed warm to follow the
theme of love.
20. This is the āspecial thanksā page and the image is very simple
as I wanted the words on the page to be important. I added a
yellow filter as the image was very blue and didnāt tie in with
the digipak, I changed the contrast multiple times as every
time it did not seem to look how I wanted it. I also adapted
the brightness, saturation, vibrance and colour balance.
Moreover, I added many actions and chose the parts of each
action that I liked the most.
23. The original image needed to be very simplistic as I knew it would be a
photo used for background purposes. However, the colours seemed
dull and not vibrant enough on the original, so I knew I had to up the
contract, saturation, colour balance and more quite a lot. Furthermore,
as the CD is placed over the top and image is the same but to make a
clear separation I made the CD white and then lowered the
transparency of the CD, doing this meant the majority of the image was
dulled so I had to make it more vibrant to make up for this. I also added
many actions and would put the image in place on the digipak to see
how it looked and the go back to Photoshop, edit to look better and
kept doing this until I was happy. I also gave the image a boarder as it is
the central image of the three on the digipak and I think it needed it.
26. The final Image needed to be quite busy as there would not
be much writing on it, if any. So, I make the image more
contrasted and bright and saturated, whilst added actions and
choosing the parts that I felt worked and looked best. I
brought out the yellow colours in the lights and the red
colours in the mask so that the image matched that of the
others and felt more complete.