This document evaluates which media institutions would be suitable to distribute a new music magazine. It analyzes two potential publishers: Bauer Media Group is suggested as they are a large German publisher operating successfully in the UK market. They own popular music magazines and focus on innovation to stay ahead in the evolving magazine industry. IPC Media is also proposed as they are a leading UK publisher selling over 350 million copies annually. They support magazines like NME and involve employee and community input to drive responsiveness to consumers.

1. EvaluationFoundation Portfolio

2. In what ways does your media product use, develop or challenge forms and conventions of real media products?

3. Key ElementsLarge eye catching masthead design

4. Bar-code and price out of the way

5. Large propriety image linking to main article

6. Main article title or information strewn across the page

7. Smaller images referring to sub articlesCover

8. Utilises large font type

9. Bold Colours

10. Font Style portrays professionalism

11. House Style ColoursLarge Eye Catching Masthead Design

12. Large Eye Catching Masthead Design Before After

13. Out of the way with minimal exposure to the consumer

14. Sized appropriately to whatever it is linked toBar-code and price out of the way

15. Bar-code and price out of the wayLocated in the bottom right corner of the cover. Out of the way but still visible and legible making it a professional location.

16. Takes up the most room

17. Direct link to main article

18. Close – medium close ups

19. Genre relatedLarge propriety image linking to main article

20. Large propriety image linking to main articleMain Image takes up a large proportion of the area up, crosses over with the masthead allowing it to take up more spaceHeadline clearly linked with image allowing audience to identify who the headline is concerning.

21. Main article title or information strewn across the page

22. Main article title or information strewn across the pageThere are nine pieces of information across the entire piece these allow the audience to identify what is included within the magazine. They are not congregated into one location so it is easier on the audience’s eyes to look at.

23. The smaller images located around covers are linked with articles within the magazine.Smaller images referring to sub articles

24. Smaller images referring to sub articlesAs the main highlight of the piece is situated across the right span the left side needed more to itAny extra images help the audience identify for more identification of the apparent genre

25. Key elementsTitled ‘Contents’

26. Issue dates

27. Features and regulars and cover story sectionsContents

28. All content pages stipulate the title contentsTitled Contents

29. Titled ContentsAs well stipulating the title of the page I added in the magazines title above the issue date. The title is placed to the far right and far larger showing dominance of the piece.

30. Issue DatesThe issue date is situated right next to contents showing that it on equal levels, the font size is smaller so this tells you it is not as important as the main contents title.

31. Splitting it into three spaces allows for more information and more accurate locations of the information.Features, regulars and cover storys

32. Key ElementsLarge main image which crosses over to other side with either itself or with minor images

33. Black and white

34. Interview style writing – questions etc

35. Text in columnsDouble Page Spread

36. Most double page spread utilise either one image or several to cross over two pages.Large main image crossing over

37. Large main image crossing overThe main image crosses over to the second page giving it the appearance of a single page.

38. Black and white imageUtilises black and white images.

39. Black and white imageThe main image conforms by being black white.

40. All examples of music magazines had interview style questions

41. All were columnised for professional looking.Interview style writing and text in columns

42. Interview style writing and text in columnsI created two columns for information to be in one smaller then the other.The questions are answered in an interview language style

43. What kind of media institution might distribute your product and why?

44. Bauer An exemplar company which would deal with my product would be a company called ‘bauer media group’ Its HQ is based in Germany but they also operate in the UK which is ideal for targeting the UK audience rather having influential German music in England which wouldn’t perform quite so well. They are a large company within the magazine business with production hitting an average of 38million prints a week. Bauer Publishing Group has a total of 282 magazines over the span of 15 countries. Magazines such as Q and Kerrang! are owned by the bauer publishing group.Bauer main value is to innovate, driving its business and the ever-evolving magazine market forward. This is a key point as being behind other magazines would not allow mine to have a foothold in the business, being with such a large publishing company allows us to take a large foothold into the market.

45. IPCAnother company which could delve into the production of my magazine is IPC Media, is one of the united kingdom’s leading consumer magazine and digital publishers, with a large portfolio selling over 350 million copies each year. IPC media support such titles as NME. IPC’s corporate responsibility agenda currently focuses on three main areas – community, environment and the collective input and action from their employees. This shows they listen to the consumer rather then go on their own lead, this is good as it allows innovation into better products and advancements of product designs.