Sophie Bottazzi created a local newspaper, website, and radio advertisement for her media studies advance portfolio to develop new media skills beyond her foundation portfolio. She researched existing local newspapers to identify common forms and conventions like headings, images, articles, and ads. Her newspaper challenged conventions by using colored high-resolution images and modern storylines. Her radio ad developed conventions by recording voices naturally and altering them digitally. Her website challenged conventions by having a modern, easy-to-read design. Audience feedback from surveys helped shape the project to attract different age groups with local news. Technologies like blogs, YouTube, and design software were used in planning, construction, and sharing the portfolio pieces.

1. Media Studies A2 Advance Portfolio EvaluationSophie Bottazzi

2. In my A2 advance portfolio I decided to create ‘The first two pages of a new local newspaper, together with a radio advertisement for the newspaper and a hyperlinked pages from the paper’s website.’ The reasons in which I chose to do this for my advance portfolio is because the genre of media and the technology of which I needed to use was completely different to what I did during my foundation portfolio and I wanted to create and adapt on other media skills. Local Newspaper Website Local Newspaper

3. In what ways does your media product use forms and conventions of real media products ?The ways in which I used forms and conventions of a local news paper is by annotating current existing local newspapers and comparing and contrasting common values in which all of the newspaper had. For instance as you can see on my blog I annotated both the local newspapers in my area; ‘The Comet’ and the ‘Advertiser’.The forms and conventions in which I found in both where;Headings

4. Sub Headings

5. Articles in columned paragraphs

6. Images linked to the article

7. AdvertsForms and Conventions of a local newspaper Headings Images linked to the articleSub HeadingsAdvertsArticles in columned paragraphs

8. Also in my advance portfolio as a team we created a radio advert and a website for our new local newspaper.The forms and conventions in which we used in our radio advert where;A jiggle themed song background

9. A catchy script full of adjectives

10. A lively spokespersonThe forms and conventions in which we used in our website where;Basic layout of a website

11. A lot of images beside the written articles