Stephen Steele has experience managing digital projects and websites for various charities. Some of the projects he worked on include: 1) Developing a new website for Soldiers' Charity that increased visits by 210% and donations by 72% based on analytics from 2012 to 2013. 2) Creating a new fundraising website for Big Curry events that helped the 2013 Lords Mayor Big Curry Lunch raise over £1 million. 3) Managing an integrated digital campaign for the Army Family that increased Facebook likes by 105% and generated over 100k in donations for FrontLine Magazine.

1. Portfolio
Stephen Steele

2. soldierscharity.org
bigcurry.org
website development
Digital Lead & Project manager

3. New
soldierschairty.org
website
Objectives: new website that can help the charity reach its objective on increasing brand awareness
since rebrand
Launched: January 2013
Visitors: visits to site increased by *210% and increase in donations by *72%
*Based on Google Analytics report comparing visitors in 2012 and 2013 and Justgiving data
Digital Lead & Project manager

4. New
bigcurry.org
website
Objectives: New charity fundraising website for microsite for Big Curry fundraising events.
Launched: June 2012
Result: The annual Lords Mayor Big Curry Lunch 2013 broke the 1 million pound barrier
http://www.estateagenttoday.co.uk/web_pages/The-Best-of-British-in-the-Square-Mile-take-Lord-Mayors-
Big-Curry-Lunch-to-the-million-pound-mark
*All tickets and auction prizes are purchased via bigcurry.org
Digital Lead & Project manager

5. Army Family Campaign
Integrated campaign
Digital Lead & Project manager

6. Army
Family
Objectives: The Soldiers’ Charity wanted to show to the British Public the reach and relevance of the Army Family and how
lots of different people are connected to it in many different ways, both directly and indirectly.
Launched: September 2012
Donations: FrontLine Magazine broke the 100k for the first time (FrontLine featured the interviews from the case studies at
the video shoot).
Results: Facebook Likes increase by 105% from 25,000 to 50,000 Likes in 3 weeks
2nd Most Like video on Youtube in “Non Profit & Activism” section
Third Sector Winner of Digital Campaign of the Week
Digital Lead & Project manager

7. Sgt. Chilli Pepper
Big Curry
Call to Action video
Digital Lead & Project manager

8. TURNING
UP
THE
HEAT
FOR
THE
BIG
CURRY
Objectives: Create an engaging CTA video to let our (warm) supporters and attract to new supporters
know about Lord’s Mayors Big Curry Lunch & October Big Curry Month.
Launched: June 2012
Views: 846 views to date
Result: Over 800 people took part in Big Curry fundraiser and we have raised 40K

9. Thanks’ Soldier
Facebook engagement campaign
Digital Creative idea & Project manager

10. DIGITALLY FLYING THE FESTIVE FLAG FOR ABF THE SOLDIERS' CHARITY
Winner of 2012 CorpComms Best Digital Campaign
ABF The Soldiers' Charity were looking to raise their profile over the festive period, with the
specific goal of growing their Facebook presence. Our thinking focused on a simple yet powerful
piece of insight - at Christmas, many spare a thought for soldiers serving abroad, away from their
families and friends.
So, we set about creating a way to help people do just that, and almost trebled the charity’s number
of Facebook ‘Likes' in the process! We created "Thanks, Soldier!" - an interactive Union Jack that
took users' Facebook profile pictures, tinted them red, white or blue and added them to the flag.
Digital Creative idea & Project manager

11. NOTHING LIKE A BIT OF PERSONALISED PATRIOTISM!
These new supporters could then play with the interactive flag, filtering to display only their
friends, solely celebrity supporters or, if they really wanted to, a flag dedicated solely to themselves.
A powerful Call to Action prompted them to invite their friends to join the campaign, before the
big day.
Digital Creative idea & Project manager

12. THE CONVERSATION TAKES OFF
We knew 'Thanks, Soldier!” would spark a conversation and were primed to engage people with
stories of the charity’s brilliant work with injured soldiers. What we could never have prepared for
was an overwhelming outpouring of support - hundreds of people spontaneously used the charity's
Facebook page to post comments wishing British soldiers abroad a Merry Xmas and letting them
know that those back home were thinking of them.
Digital Creative idea & Project manager

13. PRESS AND CELEBS SWELL THE RANKS FURTHER.
The campaign was promoted using social media, on and offline PR and celebrity outreach. It was
an instant hit, proving as popular with celebrities as the general public, with the likes of Gary
Lineker and Joanna Lumley getting behind the campaign. And, what’s more, The Times, The
Sunday Mirror and BBC Online all covered the “Thanks, Soldier!” projection, whilst CorpComms
made it their digital campaign of the year!
Digital Creative idea & Project manager

14. RESULT
And so the time came to bring the campaign to a triumphant close. A huge version of the “Thanks, Soldier!”
flag was projected onto the White Cliffs of Dover, showing all our soldiers serving abroad how much Britain
appreciates their efforts. We think that’s worth a few photos.
During December over 6,000 people added their Facebook profile to the online flag. The number of ABF
The Soldiers’ Charity’s Facebook fans jumped from 9,000 to in excess of 25,000 people who are committed
to helping British soldiers.
Digital Creative idea & Project manager