The document appears to be a portfolio or resume for Victoria Hastings that outlines her experience in consumer marketing, social media management, and fundraising event coordination. Specifically, it summarizes her role managing social media and campaigns for a nonprofit organization called Rally for the Cure that raises funds through various athletic and dining events for charities like Susan G. Komen, the American Cancer Society, and the American Heart Association. It provides details on the programs, audiences reached, marketing strategies employed, and fundraising results achieved in her role.
Content Marketing That Doesn't Kill Your CommunityAliza Sherman
The Anti-Formula way to market in social media using content. Content marketing may be all the rage, but there are smarter, longer-lasting ways of attracting, engaging and activating your customers.
Why even small town tourism partners need to be on social media, how they can succeed with it, & WIIFM (What's In It For Me?) why they must figure it out. A presentation for the Brady, Texas / McCulloch County Chamber of Commerce.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
How to Promote Your #GivingTuesday Campaign to Get More BuzzJulia Campbell
Learning objectives:
The best ways to use video and social media in your #GivingTuesday campaign;
How to use storytelling to get people to pay attention to your campaign;
Several free and low-cost ways to raise more money during your campaign;
Real-world examples from small nonprofits and libraries who are getting it right.
#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for SuccessJulia Campbell
In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.
Join Kat Murphy Toms, GivingTuesday's Digital Strategy Director, Julia Campbell, social media expert and author, and Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida. We'll give you a step-by-step framework to use when planning, launching, and carrying out a successful #GivingTuesdayNow campaign online, on a shoestring budget, in half the time.
Pure Michigan, a leading tourism marketing organization in North America presented their destination to the Australian audience.
About SoMeT = A new model for destination marketing. SoMeT is a program that gathers the top destination marketers from around the globe. SoMeT conferences take place three times a year in Europe, Australia, and United States.
Follow SoMeT on Twitter: https://twitter.com/SoMeTourism
Like SoMeT on Facebook: https://www.facebook.com/SoMeTourism
Learn about where the next SoMeT global conference is taking place http://www.sometourism.com/
Content Marketing That Doesn't Kill Your CommunityAliza Sherman
The Anti-Formula way to market in social media using content. Content marketing may be all the rage, but there are smarter, longer-lasting ways of attracting, engaging and activating your customers.
Why even small town tourism partners need to be on social media, how they can succeed with it, & WIIFM (What's In It For Me?) why they must figure it out. A presentation for the Brady, Texas / McCulloch County Chamber of Commerce.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
How to Promote Your #GivingTuesday Campaign to Get More BuzzJulia Campbell
Learning objectives:
The best ways to use video and social media in your #GivingTuesday campaign;
How to use storytelling to get people to pay attention to your campaign;
Several free and low-cost ways to raise more money during your campaign;
Real-world examples from small nonprofits and libraries who are getting it right.
#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for SuccessJulia Campbell
In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.
Join Kat Murphy Toms, GivingTuesday's Digital Strategy Director, Julia Campbell, social media expert and author, and Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida. We'll give you a step-by-step framework to use when planning, launching, and carrying out a successful #GivingTuesdayNow campaign online, on a shoestring budget, in half the time.
Pure Michigan, a leading tourism marketing organization in North America presented their destination to the Australian audience.
About SoMeT = A new model for destination marketing. SoMeT is a program that gathers the top destination marketers from around the globe. SoMeT conferences take place three times a year in Europe, Australia, and United States.
Follow SoMeT on Twitter: https://twitter.com/SoMeTourism
Like SoMeT on Facebook: https://www.facebook.com/SoMeTourism
Learn about where the next SoMeT global conference is taking place http://www.sometourism.com/
Komo & So Media Group Virtual Quiz Night Case StudyJason Balchand
Komo and So Media Group partnered to run a series of virtual quiz nights while we're locked down due to Covid-19. The goal was to entertain people and distract them during difficult times. This case study shows what we did and the results we achieved.
Contact me if you'd like to know more about running one for your brand.
An introduction to social media marketing; see the slide notes below for explanations of the content. Though aimed at Christian schools, this contains relevant information for other educational institutions and industries.
Presentation: Big Impact, Little Budget - A Start-Ups Case Study in Influencer Marketing
Presented by: Matt Armstead, CEO, Sprout It
Sprout it is a tech start-up who partnered early on with Scotts Miracle Gro to help attract new gardeners to the category, with a differentiated approach. In this session, you'll learn about Sprout it's overall strategy and it's brand partnership with Miracle Gro. In addition, you'll hear first hand their approach to grow consumer awareness and how a low-budget influencer promotion earned them a spot within the The 10 Best Influencer Marketing Campaigns of 2013.
www.bdionline.com
Now more than ever, public relations practitioners are expected to do more in their roles. From writing press releases and handling media relations, to posting on Instagram, crafting content for boasted posts on Facebook and monitoring engagement on Twitter, public relations, and the responsibilities that fall under this name, has and continues to evolve.
SESSION TAKEAWAYS:
A strong understanding of how to effectively integrate social media into their public relations program.
Understanding basic and intermediate tactics on social platforms like Instagram, Twitter and Facebook.
Learn best practices regarding managing, overseeing, monitoring and measuring social media when it is a part of the public relations scope of work.
Komo & So Media Group Virtual Quiz Night Case StudyJason Balchand
Komo and So Media Group partnered to run a series of virtual quiz nights while we're locked down due to Covid-19. The goal was to entertain people and distract them during difficult times. This case study shows what we did and the results we achieved.
Contact me if you'd like to know more about running one for your brand.
An introduction to social media marketing; see the slide notes below for explanations of the content. Though aimed at Christian schools, this contains relevant information for other educational institutions and industries.
Presentation: Big Impact, Little Budget - A Start-Ups Case Study in Influencer Marketing
Presented by: Matt Armstead, CEO, Sprout It
Sprout it is a tech start-up who partnered early on with Scotts Miracle Gro to help attract new gardeners to the category, with a differentiated approach. In this session, you'll learn about Sprout it's overall strategy and it's brand partnership with Miracle Gro. In addition, you'll hear first hand their approach to grow consumer awareness and how a low-budget influencer promotion earned them a spot within the The 10 Best Influencer Marketing Campaigns of 2013.
www.bdionline.com
Now more than ever, public relations practitioners are expected to do more in their roles. From writing press releases and handling media relations, to posting on Instagram, crafting content for boasted posts on Facebook and monitoring engagement on Twitter, public relations, and the responsibilities that fall under this name, has and continues to evolve.
SESSION TAKEAWAYS:
A strong understanding of how to effectively integrate social media into their public relations program.
Understanding basic and intermediate tactics on social platforms like Instagram, Twitter and Facebook.
Learn best practices regarding managing, overseeing, monitoring and measuring social media when it is a part of the public relations scope of work.
The opening keynote speech @ GMIC Sao Paulo 2016 from Yan Di, the President of Brazilian Association of Online-to-Offline (ABO2O) and the CEO of Baidu Brasil
Digital Humanities is a term that elicits both excitement and scorn in scholarly circles, and there is still a great deal of discussion as to whether it is a field of inquiry, a set of research methods, or simply a new perspective on arts and humanities research. This workshop will provide a brief survey of how the evolving theory and practice of using contemporary technology and technology-assisted research methods are impacting scholarship in the arts and humanities.
A partner presentation that I helped create for my Influencer Marketing class, where we conducted research and pitched an influencer campaign for the rising fashion brand.
How to Empower Your Digital "SuperFans" to Drive Offline EngagementOur Social Times
"Involve the fans" is the sine qua non of digital marketing today. But to date, these participation opportunities have been limited. What happens if you let brand advocates all the way into the tent? In this presentation Josh Richman of WGN America, Tribune Broadcasting's national cable network, and Keith Blanchard of Story Worldwide, show how you can drive offline behavior through digital by involving advocates in the creation of content, and curating the digital communities that form around it.
Content Marketing World 2011
“Rise of the SuperFans: Growing TV Audience by Empowering Digital Communities”
Josh Richman, Vice President of Marketing, WGN America
Keith Blanchard, Creative Director, Story Worldwide
“Involve the fans” is the sine qua non of digital marketing today. But to date, these participation opportunities have been strictly limited. What happens if you let brand advocates all the way into the tent? Josh Richman, VP of Marketing for WGN America, Tribune Broadcasting’s national cable network, and Keith Blanchard, executive creative director of Story Worldwide, show how you can drive offline behavior through digital by involving advocates materially in the creation of content, and curating the digital communities that form around it.
This session will show you how managing digital communities can generate productive offline behavior while lowering traditional ad spend. Today, WGNA features “Superfans” in TV spots, tweeters show up in crawls during shows, and fans program the lineup for episode marathons. In exchange, WGNA has been able to leverage each show’s existing online fan base to drive audience, positioning WGNA well for the long-term transition from lean-back-TV to online-interactive experience.
Building Killer Social Media Campaigns: GuidebookWahine Media
In the marketing world, campaigns are typicaly an initiative that has a start and an end. It may be long term or short term, but one important trait of a campaign is it has a specific goal in mind.
Social Media Campaigns can be in many forms, from contests to content, from sweepstakes to #hashtag submissions. This guide is designed to equip you with a checklist on what you should consider when running a campaign, and help inspire you to run the best campaign possible.
Social Media Marketing: Success Stories & Case Studies Vanessa CEO
This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
1. V I C T O R I A L Y N N H A S T I N G S @ G M A I L . C O M
P O R T F O L I O
CONSUMER MARKETING
PROGRAM ASSISTANT MANAGER & SOCIAL MEDIA MANAGER
2 0 3 . 4 7 0 , 0 9 1 1 V I C T O R I A H A S T I N G S . N E T
Victoria Hastings
VH
2. V I C T O R I A L Y N N H A S T I N G S @ G M A I L . C O M
PROGRAM ASSISTANT MANAGER & SOCIAL MEDIA MANAGER
2 0 3 . 4 7 0 , 0 9 1 1 V I C T O R I A H A S T I N G S . N E T
Hi! I'm Victoria!
VH
Part of my role as social media manager is
creating and procuring cutting edge media and
conversation-starting content that spreads and
grows our brand reach across multiple
platforms. Our business partnerships with
nationally recognized charities such as Susan
G. Komen, the American Cancer Society and
the American Heart Association allow us
unique access to a niche market of passionate
people who want to make a difference and help
others.
CONSUMER MARKETING
3. Facebook Likes: 9,311
Twitter Followers: 5,288
Program Length: Year-Round
Event Type: Golf, Tennis, & Dining
Benefits: Susan G. Komen
P E D A L T O T H E F I N I S H
R A L L Y F O R T H E C U R E
A C S G O L F E V E N T S
C H A N G E O F H E A R T
Facebook Likes: 857
Twitter Followers: 363
Program Length: Fall & Spring
Event Type: Indoor Cycling
Benefits: The American Cancer Society
Facebook Likes: 4,568
Twitter Followers: 173
Program Length: February
Event Type: Fitness
Benefits: The American Heart Association
Facebook Likes: 25
Program Length: Spring
Benefits: The American Cancer Society
*PILOT PROGRAM
4. 55-64 Years
23%
45-54 Years
16%
35-44 Years
10%
13-33
6%
65+ Years
44% Facebook is the heaviest
trafficked Rally social media
platform. Utilizing Facebook
analytics, it's evident that
97% of our 'Likes' come
from women and 44% of
those women are aged 65+.
Therefore, our primary
B R A N D D E M O G R A P H I C S
& T A R G E T A U D I E N C E
Rally for the Cure A G E D E M O G R A P H I C S O F F E M A L E
F A C E B O O K ' L I K E S '
Our largest program is Rally for the Cure, which
benefits Susan G. Komen annually with over
1,500 volunteer-run golf, tennis, and dining
events that take place around the country.
target audience is older women with a personal
connection to breast cancer, who want to get involved.
Our secondary target audience is golf and tennis
professionals and club managers who want to get
involved in supporting the cause by hosting an event.
Using that information, I have tailored our social media
strategy to maintain our following and attract more like-
minded people to our cause.
of Facebook 'Likes'
come from
women
9 7 %
5. C A P T I V A T I N G & G R O W I N G
O U R B R A N D A U D I E N C E
Rally for the Cure
Collaborating with our business partner and industry
influencer, Susan G. Komen has been extremely beneficial
in expanding our reach to our targeted segments of the
market. Together, we have increased our reach by
launching integrated marketing plans that involve ad
space in Condé Nast magazines such as SELF, targeted
postcard mailings, and social media content sharing, as
well as leveraging our social media equity to build
business partnerships. Using page analytics and feedback,
I determined that our most successful posts were ones
with phrases or quotes and interesting and relevant news
stories.
What Gives Me Strength, Launched September 2015
More than Pink campaign, Launched September 2016
M A J O R S U S A N G . K O M E N C A M P A I G N S
I ' V E W O R K E D O N :
RELEVANT, UPBEAT
NEWS STORY
RALLY AMBASSADOR
FEATURED
IN KOMEN CAMPAIGN
6. A P H R A S E T H A T R E S O N A T E S W I T H O U R A U D I E N C E
Rally for the Cure
With a firm understanding of who our audience is, I created a series of call to action posts using the phrase, "We will
never give up." Not only is it empowering, but it also connects back to our business partner Susan G. Komen, who uses
the phrase on their Komen 3-Day walk flags. The phrase also encourages a community response to act by sharing,
commenting and liking the posts. These targeted posts have proven to be our most successful in terms of reach,
'Likes,' shares, and comments.
REACH: 4,299 LIKES: 181 SHARES: 42 REACH: 11,836 LIKES: 558 SHARES: 155 COMMENTS: 11
7. O C T O B E R B R E A S T C A N C E R
A W A R E N E S S M O N T H
C A M P A I G N
Rally for the Cure
October is a crucial time for us to market our
program to our existing brand audience and expand
it an even larger one. The national attention given
to this awareness month allows us to use increased
call to action marketing to inspire people to 'Like'
us on Facebook and learn more about our program.
In order to successfully expand our brand reach in a
saturated market, I came up with a creative,
impactful and engaging October campaign. Each
day had a theme that used hashtags, original
content, shared content from business partners and
tagged groups that have hosted events in the past.
8. I N - O F F I C E A C Q U I S I T I O N D A Y S
Rally for the Cure
Bi-monthly we hold event acquisition days where event coordinators dedicate the day to making outbound calls to
book events. To make the day fun, each "Blitz Day" has a theme, prizes, and snacks or catered lunch that I create and
design. Some of the event themes we've had are Alice in Wonderland, Willy Wonka and the Chocolate Factory, spring,
prospecting (gold rush), and a speakeasy. As a result of the Blitz Days, there was a 400% increase in new event
acquisitions from 2015 to 2016.