Digital Marketing Presentation, City University London - Food

1. Digital Marketing Course – Spring 2012
City University London
Eden
Garden
Wedding Venue
Sylkia J. Cartagena
Michail Chatzakis
Dominika Erazmus
Ellen Gourmand
Kinga Kowenicka
Despoina Spanou

2. Description
Our wedding venue offers the opportunity to celebrate and enjoy a magnificent wedding,
but without all the work that it usually takes.
We will offer wedding packages that include:
•Wedding coordinator to manage all RSVP
•Design and production of all stationery: invitations, table settings, etc
•Pre arranged menu, flowers, and decoration
•Music (bride and groom just have to select among the music library). Option to live
music with partner musicians.
•Transportation of guests from venue to partner hotels
Our added value is that the couple do not have to spend time choosing menus, music,
stationery, flowers, etc. Everything is already tastefully designed.
Eden
Garden
Introduction

3. Target Market
Couples who are planning to get married.
Who work a lot of hours per week, travel often, have a very full agenda, and do not have the
time to plan and organize a wedding.
These people tend to read the news and look for magazine articles in the web. They also are
often subscribed to newsletters of companies of their interest, so the information gets to
them. (So this is our big window to reach them!)
They only have to decide on one of the three different packages available, depending on
their budgets.
Heavenly Dreams - luxury wedding
Field of Dreams - middle budget wedding
Smart Dreams - wedding on a budget
Eden
Garden
Target Market

4. Eden
Garden
www.edengardenweddings.co.uk

5. All of our advertising, will be aimed to get editorials including a mention of the
website. Editorials have a higher value and credibility than ads.
Offline: Advertising in Wedding Magazines
Eden
Garden
Marketing Plan
Top 100 Wedding Venues in UK

6. Eden
Garden
Online Advertising
Advertising and partnership with Wedding Websites & Blogs
To Get Editorials and mentions with link to our website
The text links to
the venue’s
webpage.

7. Advertising in Online Newspapers:
and trying to do some smart timing! 
Eden
Garden
Online Advertising

8. Cobranding by offering a Wedding Giveaway.
The contest can be partnered with an online magazine, so we get:
Eden
Garden
CoBranding
•An editorial in their website
•A newsletter sent to their database
announcing the contest, and the
venue
•The database of the people who
enroll in the contest, so we have
their profile and email contact.

9. Participation form, asks for contact information
in order to build a targeted database.
Eden
Garden
Permission Marketing

10. Getting in Online Wedding Venues Lists
When typing “wedding venues” in Google, this is what we get:
How to get
in here, with
these guys?
Eden
Garden
Search Engine Optimization

11. The same with second rank on the list:
Getting in Online Wedding Venues Lists
Eden
Garden
Search Engine Optimization
We pay a yearly fee. Is worth it
considering the ranking of the
site on the list:

12. Wedding photos and images on our website to catch up Google Images traffic.
Particular attention will be made to name and describe the images.
Eden
Garden
Search Engine Optimization
This photo in our website:
Catch up Google images traffic
(2nd place for « wedding dress »):

13. Both our web’s metadata and text must include the terms:
Eden
Garden
Metadata and Key Phrases
wedding venues
affordable wedding venue
wedding venue price
list of wedding receptions
cheap wedding venues…

14. Eden
Garden
Social Media
Facebook Page

15. Eden
Garden
Social Media
Targeted Ads

16. Eden
Garden
YouTube
Didactic wedding videos on Youtube
For example: a video suggesting the best (or worst) wedding songs

17. Eden
Garden
Trade Fairs
Make cards and brochures to be
delivered during the Wedding Fairs
QR codes to take potential
customers directly to our website

18. Thank You!
Eden
Garden
Wedding Venue