You had me at Hello: 7 mostly not crazy ideas to make sure you’re making the most of new supporter relationships
So you've got a bunch of new names from somewhere...Facebook, a contest, a progressive social action network, (ahem) Care2. Now what?
Well, you could start with "hello." Or, actually, anything. Kinda nuts, but sometimes it can take organizations too long to make any sort of proper introduction. And then your new joins are all like "who are these people?" when you finally send that renewal or call to action. But never fear! We have all kinds of smart, easy, and even automated tactics and techniques to let your newest list members know how glad you are to meet them.
Watch this AWESOME webinar with Madeline Stanionis (principal at M+R) and Justin Perkins (Senior Director Brand Engagement and Business Development at Care2) to learn about the best way to handle all of that acquisition you're bound to do in 2015. You'll learn about various case studies and walk away with cold-hard-tactics to make sure your ROI is astronomical (or at least, you know, positive).
Precarious profits? Why firms use insecure contracts, and what would change t...
Care2 m+r-cultivation-webinar 2015
1. W E L C O M E
The world’s largest online community of people, brands, and
nonprofits coming together for the greater good.
You had me at hello: 7 mostly not crazy ideas to make sure
you’re making the most of new supporter relationships
Jus$n&Perkins&
@elperko&
Madeline&Stanionis&
@mstanionis&
41. Dissecting
a Mozilla
Supporter*
Codes for fun
Wears hoodies,and loves
Mozilla apparel
Thinks the internet
should be free
Really freaking hates
the CIA and NSA
Favors function
over fashion
Loves wikipedia
*For brainstorm purposes only –
think of this as an “aggregate”
of a Mozillian
42. • Mission based copy
• Institutional reasons
to give
• Reminder of tax-
deductibility
• Deadline Driven
CONTROL
ALL THAT STUFF +
•Update on $
• Average gift
• Assurance that if you
give,we’ll stop emailing
you….
• A reminder of “this is
what you told us” via
survey
TEST
43. “We work
in the open,
we fundraise
in the open”
SHOW AND
TELL
68. Two major goals:
Massive list
growth
Raise all the
moneys
Two major
decisions:
Buffer zones
Birth control
We brainstormed.
Zilch.
Brainstormed again.
Again and again.
Until it clicked.
SCOTUS is all like:
74. Paid Advertising Results
Spent vs. Raised
Total Spent,2006 - 2012: $570,934
Total Raised from Unrestricted Gifts: $1,752,335
Total Raised from Restricted Gifts: $1,347,924
Overall Dollar Raised per Dollar Spent: $5.43
Donor Recruitment
New Donors: 10,994
Offline Donors Brought Online: 1,427
Cost to Acquire a New Donor: $52.70