The document describes the work of EVENTR and its founder Sammy Simpson in developing innovative social media and experiential marketing ideas. Some of the ideas discussed include Ear Groupie, a location-based music service; a Second Life concert; helping promote a festival in Japan on social media; and a digital outdoor advertising campaign that displayed the current song on the radio station. The document emphasizes EVENTR's focus on pioneering social media, experiential events, and creating original ideas to connect people.

1. Telephone: 323.393.5507
www.eventr.com
Twitter/@eventrpro
www.facebook.com/eventrpro
Come visit us at the Eventr Social Ideas Shop
West Village, New York, NY
Ideas that ignite remarkable moments

2. We push beyond creative comfort zones to introduce
breakthrough ideas, meaningful experiences and social
interaction that ignite remarkable moments.
It will empower people with powerful words and motivating
ideas to create passion and an amplified experience of
freedom, confidence and choice.

3. Ear GroupieTM is a location-based service created
by EVENTR founder, Sammy Simpson for social
networking portals and mobile devices. It will engage
consumers around their passion and love of music
to actually Live the MusicTM while competing against
their friends to try and make it to #1 through fun
activities and tune-ins.
Ear Groupie
⇒Music and Mobile Culture,
Social Community

4. The St. Louis-based independent band
“Northside’s Sweet Revenge” took the stage at
the iChannel studios in St. Louis in 2008
while simultaneously taking the stage in
Second Life. An original idea from EVENTR
founder, Sammy Simpson to help promote the
online radio station focused on playing
independent music from around the world.
Second Life Concert
⇒Independent Culture,
Virtual Community

5. In just 2-weeks, Common Passion had to build
awareness and drive webcast viewing for the One Peace Live Aura
Festival on Saturday, November 6th from Kyoto, Japan.
Samy Simpson worked with the organization to help design the
grass roots marketing, social media and public relations campaign
that generated thousands of “likes” on a new Facebook page and
millions of impressions in over 19 targeted countries and languages
around the world.
Common Passion
⇒Cause Related Community

6. Synched with the station’s live audio
feed, users could discover everything
they want to know about over 1,000
artists at a single source. A new
experience started in each moment a
new song was played on the radio
and through online audio streaming.
Mixed Media Discovery Wall
⇒Music and Innovation Culture,
Social Community

7. Social Pages
⇒Social Community
Culture of Personality
"We have a team of 2 people on our staff,
dedicated to social media, and
without Sammy’s expertise, ideas and
strategy, we would have not been able
to get our social media pages off the ground.
We grew our “likes” over 6,000
percent in one month. It’s not about a
consultant, it’s about focus,
strategy and ideas and I have not met a
more creative and innovative person
in all my years in media. I would highly
recommend Sammy and his company to
anyone looking to start or grow their social
media relationships.”
Tami Ostmark, Director of Marketing, KSL
TV – Salt Lake City, UT

8. What differentiates EVENTR is our experience as:
⇒Pioneers of social and new media,
⇒Experts in mass marketing and experiential events,
⇒Creators of innovative and original ideas.

9. Lured.com
⇒Information Culture,
Social Interaction Community
lured.com was launched in 1998 by EVENTR founder,
Sammy Simpson as the first online community
dedicated TOTALLY to ideas! An early social network
for anyone searching for ideas to meet, share, create,
collaborate and exchange information. Designed as a
forum with the possibility to take a small spark of
inspiration and turn it into a huge explosion of creativity
for over 10,000 members from some 20 countries
around the world.
“Lured.com brings the promotional world
together. Now all those great ideas from
around the world can be shared, stolen and
borrowed in one place! Promotions Managers
from all over New Zealand have been ...lured
in.” -Darryl Paton, Marketing and Promotions
Manager, The Edge Network, New Zealand
“Its about time somebody created a website
specializing in promotions...and who better
than master promotional mind, Sammy
Simpson.” -Guy Zapoleon

10. Social Media Handbook
⇒Media Culture,
Social Community
The EVENTR Social Impact Playbook helps your
team focus on winning the daily moments to grab
attention, increase occasions and maximize the time
your audience spends with your brand. The book is
customized for each client and includes:
⇒How to build rapport with your audience.
⇒Is your content connecting?
⇒Which social networks are right for you and why?
⇒What are Social drivetimes and how to be
memorable in these moments.
⇒The best day to introduce campaigns.
⇒How to maximize social reach and frequency with hit
content.
⇒Discover your Personality with Purpose.
⇒Why interaction and behavior matter.

11. Now Playing Outdoor
⇒Music and Innovation Culture,
Local Community
An L.A. blogger described it this way:
I have to admit that, when I first saw those electric billboards, my reaction was,
here we go again, replacing an object that doesn’t require energy consumption
with one that does. A brighter billboard – how does that make a difference, other
than more carbon emissions? Then, here in Los Angeles, along came The
Sound, KSWD 100.3, with their new ad campaign. And it’s brilliant. Simple and
brilliant. Up pops the logo, and in the lower right corner, in real time, the song and
the artist being played at that moment on the station.I have flipped to that station
at least a dozen times to hear the song.
This is a game changer.

12. EVENTR founder, Sammy Simpson was Executive Producer
of the Jingle Ball concert in 2001 and 2002 at the legendary Madison
Square Garden in New York. It was seen by a sold-out crowd
of 20,000 people, and generated hundreds of thousands of
media impressions.
⇒Celebrity and Music Culture,
Local Community

13. It’s not what you cover, but uncover to
create something that people value,
remember, and repeat.

14. Eventrgration
Absorb and Redirect
(when new information comes)

15. ⇒eVENtr EcoTouch Universe
Passion
Strategy
Purpose
Content
Connection
Experience/Relationship
Audio
Video
Text
Photo
Widgets/Badges
Images Research
Contest News
Application
User-generated
Information
EntertainmentPersonality
Television
Radio
Newspaper
Email
Mobile
Search
Display
Event
Guerilla
Stunt
Publicity
Outdoor
Magazines
Direct Mail
Podcasting
Social
Online
RSS
Join Participate
Explore Connect
Create
Share
Location
Streaming
Livecasting Networking
Game Cause
Brand

16. Discovery Eco
⇒Music and Innovation Culture,
Local Community
The Sound format was built on playing the best "rock" from multiple
generations; timeless music that wasn’t overplayed, or too obscure;
and giving people the thrill of discovering it for the first time, or all over
again. The marketing was designed to mirror the interaction, behavior
and culture of these “a-ha” music moments.

17. EVENTR helped design the Social and Communication
Plan to spread the word that Justin Bieber was donating
a portion of proceeds from his, “My Worlds Acoustic”
Album, released 10/26/10, to Children’s Miracle Network.
⇒Celebrity and Music Culture
Cause Related Community
The campaign
included getting CMN listed as
a “favorite page”on Justin’s
Facebook with over 16,000,000
likes!
Justin also re-tweeted the CMN
Hospital message to his over
6,000,000 Twitter followers!

18. ⇒Topical Pop Culture
Relevant Community
EVENTR helps maximize trending topics, breaking news, and
topical moments so you are there with the audience.

19. Rated R Dirty Little Word
⇒Innovation Culture,
Advertising Community
Advertising Week 2010 was the backdrop as radio stations in
the New York Market united to stage a new conversation about
the understated medium and all its dimensions that can be
employed on behalf of advertisers.
“RATED R – A Showcase of The Dirty Little Word” dispelled
some old perceptions of the “dirty little word” radio. EVENTR
founder, Sammy Simpson served as the creative committee
chairperson and helped to not only conceptulize but also
produce the event.

20. With a focus on social behavior, interaction and purpose,
we help connect people on a more emotional and human-
level so moments are meaningful and ignite an expression
worth listening.

21. More
⇒ What you discover is more important than what
you’re told, so visit the links below to learn more
about some of the ideas featured in the
presentation.
⇒ Digital Outdoor: http://bit.ly/digitaloutdoor
⇒ Discovery Eco: http://bit.ly/soundwiki
⇒ Ear Groupie: http://bit.ly/eargroupie
⇒ Common Passion: http://
www.facebook.com/CommonPassion
⇒ Here’s some other examples that made an
impact, along with others we designed just for fun
to share with you how we think.
⇒ City Enquirer: http://bit.ly/cityenquirer
⇒ Green Room Project: http://bit.ly/grproject
⇒ Stuff My Coach Said (password: coach)
http://bit.ly/mycoachsaid
⇒ Fame Monster (password: ladygaga)
bit.ly/ca20Bq
⇒ Find out more about EVENTR founder and
Chief Idea Officer, Samy Simpson by
visiting the following links.
⇒ www.eventr.net.
⇒ www.sammysimpson.com
⇒ www.facebook.com/samysimpson
⇒ www.twitter.com/tunedin
⇒ www.linkedin.com/in/sammysimpson
⇒ Our friends.

22. Old ideas only bring incremental growth.
New ideas unleash new wealth.
Telephone: 323.393.5507
www.eventr.net
Twitter/@eventrpro
www.facebook.com/eventrpro
Sammy@eventr.net