Stride for Seniors 2021 Recap

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STRIDE FOR SENIORS 2021 | www.strideforseniors.org
2021 RECAP | Sponsor Report

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Our biggest
year ever.
This year our walkers came together in a safe (socially distanced) way at our
four drive-through locations, walked our Adventure Trails and viewed our virtual
Closing Ceremony to wrap up our walk.
Our fourth annual Stride for Seniors raised more money and reached more
people than any other year. With 44 sponsors, 80 volunteers, 469 walkers, and 76
teams, Stride for Seniors 2021 raised more than $517,435.60. That will provide
more than 60,875 nutritious meals for older adults in need in our community.

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Stride for Seniors shows continual growth⬈
Despite a global pandemic, our walkers showed up and raised more money than ever before.
Registered Teams
Our teams ranged from OHSU
Geriatrics to Avis’s We Stride Harder to
Yogi Chickens (they’re all about
stretching and raising a little scratch).
Registered Walkers
Our registration for 2021 increased more
than 28% over last year’s virtual walk. Our
walkers were more active online and
fundraised in new and innovative ways.
Funds Raised
An increase of nearly $80k over 2020’s
funds raised of $340k. A generous double
match from Maybelle Clark Macdonald
Fund increased our average gift per donor.
76+ 469+ $517k+

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Stride for Seniors
continues to bring
together the entire
community to
celebrate older family
members, friends,
clients and
neighbors.

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Strideforseniors.org
The primary driver of all things related
to Stride for Seniors. This year we
experienced a significant increase in
web traffic and interactions via a live
social media plugin that monitored
user posts.
Broadcast / OTT
Our broadcast partner, KOIN 6,
featured Stride for Seniors during the
entire month of April. In addition to
being on multiple morning broadcast
segments, KOIN provided OTT social
media, email and web page take over.
Social Media / Ads
As our walk continues to reach a
younger audience, we continue to
innovate with adopting current trends
in social media platforms. Our
animated Instagram stickers were
viewed more than 2.6 million times!
Radio
This year we added a month-long
campaign through iHeartMedia
encouraging listeners to register to
walk and donate at
strideforseniors.org.
Our comprehensive outreach strategy.
Print / Apparel
Printer materials were distributed to
18 MOWP centers and The Diner
Vancouver. Posters and flyers were
displayed at countless businesses.
We distributed more than 100 hoodies
and 750 t-shirts the community.
Onsite Drive-Throughs
Each drive-through provided in-person
connection with community members
(while socially distanced) and helped
distribute 800 sponsor bags split
between four locations in three
counties in two states.
Email
Our email communications included a
combination of 29 coaching emails
through our walk website platform to
walkers / teams and 13 emails to our
MOWP online subscribers list of more
than 21,000 people.
Closing Ceremony
An intimate virtual wrap up in the
afternoon helped recognize sponsors
and donors who helped make this
year a success. More than 400
viewers tuned in for our Closing
Ceremony.

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strideforseniors.org
Our walk continues to attract a diverse mix of community members
and resonates with youth. Whether they have a grandparent receiving
meals, volunteer to deliver meals or receive meals, one thing remains:
our community cares about feeding our homebound elderly.
Stride for Seniors website continues to be the central hub to the
success of our walkers fundraising efforts.
MALE USERS 35%
FEMALE USERS 64%
55%
Mobile Users
More walkers accessed our
website via their phone than
ever before. More than 6,800
users viewed our website in just
a few months.
403,075
Impressions
An increase of 200% over 2020
and more than 14,000 sessions
during the few months before
our walk.
18-34: 28.27% 35-54: 34.06% 55+: 37.66%

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Broadcast / OTT
From morning features to frequent commercials, our message was broadcast
heavily between March and April. In total, our broadcast partners contributed more
than $35,000 in paid / donated advertising.
Our strategic partner, KOIN 6, promoted our walk across multiple channels
beyond broadcast. News anchor Emily Burris became our biggest advocate.
OTT (Over-the-top)
Co-branded social media
promotions, email blasts and a
webpage takeover helped send
our message across various
platforms in addition to our own
promoted social media posts.
Two Morning Segments
In two separate segments on AM
Extra, our Stride for Seniors Chair
Amy Malagamba and MOWP Chief
Development Officer Tony Staser
each had five minutes of on-air
time to discuss our walk.
34,539,000
Impressions
1,207,479
Reach

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For many of our
participants, Stride
for Seniors
provides an
opportunity for
them to see our
community gather
to support them.

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Social Media
During our campaign, we posted more than 195 Stride for Seniors posts on Facebook,
Instagram / Stories, Twitter, LinkedIn and YouTube. User interaction with our platforms
increased as more walkers participated in walker challenges and shoe-caching.
Our social media showed a significant increase in community member support for Stride for
Seniors and curious users clicked ads to learn more about our walk / program.
1,505,775
Impressions
135%⬈
49,973
Engagements
85.9%⬈
21,059
Post Link Clicks
409%⬈

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Radio
More than $7,850 worth of radio air time was donated to Stride for Seniors. This
included an on-air interview on KEX with Mark Manson and radio commercials
played during the month of April.
Our partners at iHeartMedia provided new opportunities and avenues to
promote our walk in ways like never before.
464,000
Impressions

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Coaching Emails
During the few months leading up to the walk,
we sent 29 emails consisting of weekly walker
challenges, three shoe-caching riddles and
helpful resources to our walkers / teams.
Email
Meals on Wheels People Subscribers
Leveraging the power of our dedicated
supporter base of 21,000 subscribers, we sent
out 13 emails related to Stride for Seniors,
including a double match email that raised
more than $35,000!
286,601
Impressions

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Print / Apparel
This year we included a limited edition Stride for Seniors hoodie to any
walker who raised more than $500, leading to a 178% increase over the
previous year in the number of walkers who met this level. We distributed
more than 100 hoodies and 750 t-shirts to walkers, staff, volunteers and
community members.
We continue to lead the way for walks in Portland with materials in four
languages including: English, Spanish, Chinese, and Russian.

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Onsite Drive-throughs
Each drive-through had ample space for volunteers to spread out and provided
many opportunities for walkers to appreciate our sponsors. The walker bags
with sponsor items were a fan favorite.
To start out the morning, walkers could pick up t-shirts, walker bags and a
complementary Cinnabon from one of four drive-through locations in three
counties. Locations featured live music, cheerleaders and bubble machines.
NE NEIGHBORHOOD HEROES $20,305
BEAVERTON PACERS $18,722
BELMONT BEES $14,687
TOP FUNDRAISING TEAMS

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You can check out our Closing Ceremony online at: avlaunch.me/strideforseniors
To wrap up Stride for Seniors we broadcast a live virtual Closing Ceremony from our Central
Office. The program was hosted by Poison Waters and Emily Burris from KOIN 6. We heard
many stories from volunteers and learned about the challenges facing our clients.
Closing Ceremony
400
Viewers
$35,400
Raised During Program

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Overall Media Value
An incredible combination of
paid and in-kind media exposure
from our trusted partners.
Stride for Seniors continues to set the
standard as the nation’s largest single
walk to help homebound elderly.
37,198,851
Impressions
Our comprehensive outreach
strategy continues to grow in
triple digits each year.
$61,450

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Thank you for supporting our walk and
the homebound elderly we serve.

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We look forward to working with you for Stride for Seniors 2022!

Stride for Seniors 2021 Recap

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