The Ace Awards is an annual event hosted by the Reno-Tahoe American Marketing Association (AMA). The goal of the Ace Awards is to recognize and acknowledge marketing excellence within our community. Over the years, the Reno-Tahoe AMA has worked to make the Ace Awards nomination process open to businesses of all industries and sizes, including but not limited to small businesses, agencies, non-profits, and corporate operations. This presentation contains an overview of all the 2012 nominees.

1. Our Nominees
I've been watching them
for months. Their social is
relevant, interesting, and
impactful. Props to their
team!
- Erin
SOCIAL

2. Our Nominees
SOCIAL
“I believe in the power of
social media to help a
business grow. I also think
that GourMelt has
executed this strategy so
perfectly. They have such
a huge fan base and it
shows by all those who
show up and wait in line
for their delicious food!”

3. Our Nominees
SOCIAL
“Camie uses social
media to keep in touch
with PEOPLE and show
them how much she
cares, not just to
market her business.
She is an inspiration!”

4. Our Nominees
MOBILE
“We received great
feedback and
encouragement from
the community. Even
though this project
was a proof of concept,
people seemed to
really enjoy it.”

5. Our Nominees
MOBILE
“Use Dibbs everyday!
The most practical and
novel application I may
have ever used.”

6. Our Nominees
MOBILE
The mobile site has performed very well. The mobile
design allowed site visitors to easily navigate the site
on their mobile devices and get information about
the City of Sparks.

7. Our Nominees
WEB/DIGITAL
“Our target market is
quite varied - the first
time visitor to the existing
Tahoe South fan. Families,
die-hard skiers and
powder hounds,
adventure enthusiasts,
day-trip adventure
seekers... our challenge is
to appeal to a wide-range
of visitors.”

8. Our Nominees
WEB/DIGITAL
“Jimmy Beans Wool hit a grand
slam with their Knit Red
publication, Promoting heart
health and women's heart
issues. By far, their efforts to
promote heart health far
surpasses the National
Campaign. Thank you, Jimmy
Beans Wool!!!!”

9. Our Nominees
WEB/DIGITAL
KPS3 does a large
amount of digital work,
yet our own website did
not reflect the
capabilities of the
company. The KPS3 team
set out to develop a
website that highlighted
our unique team,
capabilities and work.

10. Our Nominees
PUBLIC RELATIONS
Through a variety of techniques, the Great
Basin Co-Op was able to successfully inform
the community about their relocation to
Downtown Reno despite working from a vague
timeline with minimal funds.

11. Our Nominees
PUBLIC RELATIONS
“We overcame the hurdle
of separating ShortStack
from its competition after
the initial momentum of
the launch. The expert
positioning constantly kept
them in the spotlight and
branded them as more
than just developers.
Customers put trust in
ShortStack and its products
because they were so
accredited on the web.”

12. Our Nominees
PUBLIC RELATIONS
“The original
launch and media
coverage as
CommRow came
on line was
phenomenal. Big
props to that PR
person!”

13. Our Nominees
PRINT
“EDGE experienced
a notable increase
in both number of
people through the
door and sales the
night of the event.
Circus English set a
precedent for
themed costume
parties for Reno
nightlife. Even at
EDGE we are
constantly striving
to meet the bar
Circus English set.”

14. Our Nominees
PRINT
“From 0% in 2010 to a sold
out venue (approx. 180
attendees) at the Nevada
Museum of Art in 2011. The
event included a chair design
competition and we had
about ten entries.”

15. Our Nominees
PRINT
By simplifying the
message over the last
three months, this
seems to have resonated
among our audience.
This resulted in a
different look and feel
for Atlantis in general,
with simple, yet elegant
copy that gets to the
heart of the message.

16. Our Nominees
Campaign goal was to drive
traffic to new location,
specifically with women
looking for a healthier, fast
food option for their families.
RADIO

17. Our Nominees
RADIO
“We definitely produced a
solid ROI for the campaign
and with a fun set of
messaging. We were able to
reach a strategic target
audience effectively. The
only real hurdle was how to
get people to pay attention
to the message of pedestrian
safety that they had heard a
hundred times before - but
we think we pulled it off
with the creative execution.”

18. Our Nominees
RADIO
Patio attendance increased
along with video poker in-
coin during the summer
months compared to
previous year, and overall
Bully's brand
awareness/identity
strengthened.

19. Our Nominees
VIDEO
Overall, calling attention
to a purely fictitious
disease – a malady that is
addressed by an almost
certifiably official
physician – greatly
boosted the number of
applicants.

20. Our Nominees
VIDEO
The ad has been well-
received, and
according to fan
anecdotes, it has had
the unexpected bonus
of adding "Not Just
Baseball, Aceball" to
everyday conversation.

21. Our Nominees
VIDEO
The goal was to get
our tourists to move
to Reno. This would
help fill the empty
homes, offices,
stores, and
warehouses. Ideally,
this would allow
construction to start
again boosting our
local economy.

22. Our Nominees
CAUSE-RELATED
“For strategy that clearly
led to success by getting
an entire community to
support a local
organization at a national
level, I think that
Veteran's Guest House is
the clear winner.”
-- Kimberly

23. Our Nominees
CAUSE-RELATED
“The Truckee Humane Society
is a truly worthy winner, not
only is their marketing honest
and positive, their cause is
invaluable.”
-Heidi

24. Our Nominees
CAUSE-RELATED
“In the first week of the
program, organic
recycling materials filled
about a quarter of the
space in an industrial-size
trash receptacle. Now,
Waste Management
collects a full container's
worth daily from our
restaurants.”

25. Our Nominees
“Van Houten continues to
break news and views in his
inimitable no holds barred
fashion. And with his new
downtown app, he takes
another step toward
enhancing the quality of life
for both locals and visitors
alike. Bravo Mike!”
GUERILLA

26. Our Nominees
GUERILLA
“In our philosophy, there
are only two types of
people: guests and
potential guests. We
made it our business to
find the tech savvy of both
audiences by connecting
with them where they are:
on their digital devices.”

27. Our Nominees
GUERILLA
“They did a lot with what
they had...the lake, the
mountains and the
spirit...but not much
money!”

28. Our Nominees
INTEGRATED
This campaign sought
to raise awareness of
Lake Tahoe as a
destination ski vacation
to the Los Angeles
market by not only
maximizing reach and
frequency of
messaging, but through
generating brand
engagement.

29. Our Nominees
INTEGRATED
After running the cancer
focused messages of this
campaign, the amount
of calls to the Renown
Institute for Cancer
increased by 400% in
one month.

30. Our Nominees
INTEGRATED
The purpose behind the
“Lucky be a Local”
campaign was to build local
awareness of the dining,
entertainment,
accommodation, and
recreation opportunities
that the Peppermill has to
offer.