This document contains summaries of several marketing campaigns created by Kevin Ferry. They include:
1) A campaign for Blackmores at the Sydney Running Festival that increased engagement on social media platforms and had over 80,000 hits on their webcast.
2) A campaign for Morphy Richards to launch a new kettle and toaster range that engaged fans on Facebook and had people suggest their favorite celebrity to have tea with.
3) A viral video campaign for the Australia Sports Commission that generated over $4 million in media coverage and increased traffic to their website.
4) A redesign of Big Pond's kids website to make it more visual and engaging for children, increasing interaction time and visits.
Examples of engaging solutions implemented by SFERA for selected brands: Disney, National Geographic Channel, BBC, Eurosport, FOX, Sofidel. Case studies of such implementations as: communities, crowdfunding, crowdsourcing, competitions, gamification, social media
Presentation on the STAND campaign by Keen footwear to engage youth in sustainability and its brand.
Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com
Examples of engaging solutions implemented by SFERA for selected brands: Disney, National Geographic Channel, BBC, Eurosport, FOX, Sofidel. Case studies of such implementations as: communities, crowdfunding, crowdsourcing, competitions, gamification, social media
Presentation on the STAND campaign by Keen footwear to engage youth in sustainability and its brand.
Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com
I'm now represented for TV Hosting, Personal Appearance & Guest Speaker opportunities at AKA Talent. Please check out the EPK for details.
Travel, entrepreneurship & entertainment.
2013 IAB Australia Awards - Case StudiesIAB Australia
Congratulations to all the winners at the 2013 IAB Australia Awards 2013 held in Sydney on 11 July 2013 at The Star Event Centre. Take a look at these one page case studies to learn a little bit more about the award-winning campaigns.
How media owners can offer more value to a brand than an advert with some cocreation case-studies that show real ROI and value from adopting this method.
How media owners can offer more value to a brand than an advert - with some co-creation case-studies revealing the real ROI and shared value from adopting this method.
Creative Marketing Agency London. Providing Brands and Agencies with bespoke promotion marketing campaigns. With a London and New York office we can activate campaigns across the globe. call 0207 607 2568
Our latest company profile will help you understand the services we offer and the various campaigns we have worked on and the clients we works with.
Also gives an insight on the people we have
I'm now represented for TV Hosting, Personal Appearance & Guest Speaker opportunities at AKA Talent. Please check out the EPK for details.
Travel, entrepreneurship & entertainment.
2013 IAB Australia Awards - Case StudiesIAB Australia
Congratulations to all the winners at the 2013 IAB Australia Awards 2013 held in Sydney on 11 July 2013 at The Star Event Centre. Take a look at these one page case studies to learn a little bit more about the award-winning campaigns.
How media owners can offer more value to a brand than an advert with some cocreation case-studies that show real ROI and value from adopting this method.
How media owners can offer more value to a brand than an advert - with some co-creation case-studies revealing the real ROI and shared value from adopting this method.
Creative Marketing Agency London. Providing Brands and Agencies with bespoke promotion marketing campaigns. With a London and New York office we can activate campaigns across the globe. call 0207 607 2568
Our latest company profile will help you understand the services we offer and the various campaigns we have worked on and the clients we works with.
Also gives an insight on the people we have
5 Amazing Vine Campaigns You Need To SeeSimplify360
Ever heard of that six second video App? Well, some brands are coming up with some extremely innovative and path breaking campaigns that will leave your jaw on the floor!
A Brand's Success Lies In It's Campaigns! We Have Some Proof For You!Let's Goo Social
We come across so many advertisements every day. Why is that only a few remain etched in our brains? It is because of the brilliant creative marketing techniques!
A session about Crowd-Funding given by Nick Burne at THINK Consulting Solutions at the IOF National Convention in July 2011 with Ed Whiting from WeDidThis and Tamasine Johnson from the National Trust.
What happens when you get a world class pro golfer as in Joe Miller to hit a golf ball with one of our clubs -The Big Bertha- Welcome to Angry Balls - smashed and trashed- let the anger commence
To develop a social activation idea that helps bring the Amazon closer to a new, younger, fashion conscious audience, who currently feel the Amazon is far removed from their day-to-day life and aren’t really engaged with the issues.
We needed to land the fact that rubber from the rainforest goes into every pair of Vejas. And we had to engage a young fashion conscious group in the process.
Showing them that small steps = big change
Welcome to Tap For Trainers - the virtual instagram tree the keeps growing and giving - each tile had content that was immersive to the target audience
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
[Note: This is a partial preview. To download this presentation, visit:
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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2. Blackmores – Sydney Running Festival 09 Objectives: For everyday Australians to associate Blackmores with fitness and wellbeing and no matter who you are Blackmores will support you in the build up, during and after the event. Idea: You’ll be amazed at what you can do with the right support from Blackmores and the community. Results: First in Aus a runner live Tweeting the race. 32,000 runners. 80,000+ unique hits. 450 Twitter followers. 1200 Facebook friends. 40,000 views of crossing the line webcast. 10,000 online training programs created. 10 Flash mob training runs. Awards: ADMA – Bronze Best Effectiveness Campaign. AIMIA – Finalist Sports Website. Involvement: Creative direction ,concept creation, and art direction. Kevin Ferry.
4. Morphy Richards new product launch Objectives: Raise brand awareness for Morphy Richards in Australia, by introducing the market to the new Illuma Kettle & Toaster range. Idea: The campaign introduces the products which also plays to people’s fascination with celebrities. In your dreams which of your favourite celeb in Australia would you most like to have tea and toast with? So far Hugh Jackman is neck and neck with The Wiggles. Results: So far: 11,724 visits. 4,581 fans on facebook. 108 comments. 101 'likes‘. 1,794 entries. 1,687 emails to friends. 933 unique guest suggestions. Involvement: Creative direction ,concept creation, and art direction, copywriting. Kevin Ferry.
6. Australia Sports Commission – Viral Objectives: Bring attention to young Australian’s that the Australia Sports Commission have training programs and a support centre they can visit they also wanted to highlight their online assessment tool and get take up and hopefully uncover Australia’s next Olympic champion. Idea: Play to the rivalry between Australia and England by sending a personalised message of ‘support’. We used a cocky Pom that poked fun at these young Australia’s and suggested in his most charming way they ‘aven’t got what it takes to win gold at the London 2012 Olympics. Involvement: Creative Direction , concept creation, and art direction, copywriting. Kevin Ferry.
7. Australia Sports Commission – Viral Results: The results was staggering in 8 days the viral generated over $4 million dollars of prime time media coverage here and abroad appearing on all the TV breakfast shows from Channel 10 to Sky Sports. It appeared on the BBC in the UK, and had major coverage in all national newspapers from the SMH to The Telegraph, and from the UK featured in The Times, The Mirror and The Sun. The ASC site had over 400,000 hits within 3 days (This doesn’t include any uploads on various YouTube sites which generated another 30,000 hits. It featured on 50 different blogs, sports discussion boards and even had MP’s here and in the UK discussing the viral. First Gold for Aussie Aussie Aussie .
8. Big Pond kids website Objectives: Turn Big Ponds kids website from a very dull and uninspiring site to be more visual and appealing to kids with engaging content from video downloads to ‘wicked’ interactivity. Idea: Children have an amazing imagination let’s create a ‘kids world’ where their imagination can run wild. Results : Increased interaction by an extra 5 minutes on the site, video views increased and at launch had over 100,000 hits, repeat visits have increased tenfold. Even big kid’s loved this site especially the Marketing Director from Big Pond. Involvement: Creative direction ,concept creation, and art direction. Kevin Ferry.
10. Ciba Vision Facebook application Objectives: Create a fully Facebook integrated campaign. Which targets 16-19 year old girls about using contact lenses based around the Global campaign thought that wearing Ciba Vision Dailies you can: ‘Say it with your eyes’. Idea: The idea is based around the thought that girl’s love to gossip so by using their friends facebook pictures they can carry on that gossip by suggesting what they think their friends eyes are saying. Over time the user could build up their own friends mosaic eye and share. So far we have over 1000 ‘sexy’ eyes and 3000 ‘cool’ eyes. Results : This campaign has just launched but all the signs are the audience are still gossiping and sharing with their friends, and the campaign hasn’t tired just yet. Involvement: Creative direction ,concept creation, and art direction, copywriting. Kevin Ferry.
12. VW – Viral Objectives: Showcase that the VW Golf is small car that’s reliable around town and still punch above its weight. Idea: When a breakdown truck breaks down you can rely on a VW Golf to come to its rescue. Results: Cinema ad that went viral across the internet; were people asked did the VW Golf really tow the breakdown truck? Appeared on YouTube, car websites, featured on Top Gear UK, and appeared and discussed thousands of times on blogs and forums on the web, not bad for an ad that cost 500 pounds. Awards: DA&D 97 Best Demo and Best ad under 5k also appeared as the No:1 Viral in the viral charts for two weeks running. Involvement: Creative direction, concept creation and art direction. Kevin Ferry.