It's not the ultimate secret to the Ice Bucket Challenge, but there are plenty of ideas to make your next big nonprofit campaign get noticed! Supercharge your network, spark your channels, and electrify your genius to help raise more money for your next big fundraiser.

1. Maximize your social media and
raise more money!

2. Jen Newmeyer
Digital Media Manager
@CharityJen
Good News Gal
Molly Rivera
Digital Communications
@MsMollyRivera
Cheese Wiz
Food Bank of Central & Eastern NC
#CreateGoodNC

3. Supercharge Your Network
Spark All Available Channels
Electrify Your Genius
#CreateGoodNC

4. #CreateGoodNC

5. $0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
Revenue
2012 2013 2014
0
600
1,200
1,800
2,400
3,000
3,600
Website Hits
2012 2013 2014

6. $0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
Revenue
2012 2013
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
Website Hits
2012 2013

7. $200,000
$250,000
$300,000
$350,000
$400,000
$450,000
Revenue
2012 2013 2014
28,000
35,000
42,000
49,000
56,000
63,000
Website Hits
2012 2013 2014

8. Get people talking about
your cause!

9. Networked Volunteers Using Social Media Powers for Good

10.  What do you want shared?
 How often?
 Set up Communication Methods
 Develop Training Documentation
 Determine Recognition
#CreateGoodNC

11.  Utilize Existing Volunteer Base
 Attend Networking Events
 Post Information on Your Website
 Share on Social Media
 Include Opportunity in Newsletters
#CreateGoodNC

12.  Create a Welcome Packet
 Provide Organizational Talking Points
 Include Them in Campaign Promotion
 Consider a Tour or Annual Meeting
#CreateGoodNC

13.  Consistent Newsletters
 Offer Networking Opportunities
 Utilize #FF on Social Media
 Consider Renewal Process
#CreateGoodNC

14. Let no stone be
unturned!
Utilize multi-channel
planning for every
campaign.

15.  Facebook Ads & Boosted Posts
 Twitter Ads & Analytics
 Google AdWords… Y’all have a Google Grant?
#CreateGoodNC

16.  Direct Mail
 Email Newsletters
 Print Newsletters
 Press Releases
#CreateGoodNC

17.  Establish a Goal & Show Impact
 Decide on a Hashtag
 Create Promo Graphics & Banner Photos
 Say Thank You!!
#CreateGoodNC

18. Don’t be afraid to pursue
your creative ideas!

19. 24 Hours of Streaming Video to Raise $50,000

20.  Streaming Video
 Interviews & Entertainment
 Dunk Tank!
#CreateGoodNC

21. $0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
Revenue
2012 2013 2014
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
Website Hits
2012 2013 2014

22.  Be prepared to eliminate
 Get ready for hard conversations
 Build on success
#CreateGoodNC

23. Let’s go over the
highlights!

24.  Super Charge Your Network
 Consider a Social Media Volunteer Program
 Spark All Channels
 Digital, Mail, Newsletters, Press Releases
 Electrify Genius
 Think outside of the box…
 Utilize the talents of your friends or volunteers
#CreateGoodNC

25. Connect with us…
Jen Newmeyer :: @CharityJen
Molly Rivera :: @MsMollyRivera
Food Bank :: @FoodBankCENC
#CreateGoodNC