Creative Clinic is a multi award-winning brand, design and digital agency. The studio (Communications Agency Of The Year 2020 – Highly Commended) has been helping start-up and established businesses, and not-for-profit organisations, to build distinctive brands, create memorable campaigns and develop highly effective digital platforms across a range of sectors (including charity, consumer, business to business, travel, food and leisure) since 2006. Our work is strategic and innovative, elevating brands through print, advertising, web and social, whilst providing specialised creative excellence, client-focused delivery and ongoing results.
4. highly experienced with a
proven record of success and ROI
BLUE - C100 M66 Y0 K2
YELLOW - C0 M20 Y100 K0
5. design, digital, branding
and marketing specialists
for the b2b, b2c, food and
leisure, not-for-profit and
charity sectors
helping brands,
organisations and
businesses achieve their
ambitions since 2006
innovative
strategic
creative
passionate
understanding
bold
brand focused
relevant
practical
empathetic
supportive
invested
6. Practically everything that we do utilises our in-house resources
full
service
offering
strategy and planning
brand identity and roll-out
print and graphic design
publications, brochures and annual reports
fundraising collateral
advertising campaigns
film, video and animation
website design and development
digital marketing
social media campaigns and implementation
CRM and eMarketing
launch marketing
event assets
large format graphics and exhibition material
packaging
content creation - photography, copy writing etc.
search engine optimisation
on-going marketing support and implementation
8. • Small local agency with large agency values and successes
• Over 14 years as a brand, design and digital agency
• Led by highly experienced directors with large and small
agency experience, as well as having worked client side
• All clients have a dedicated account director and/or
manager appointed
• All design, artwork, web development, copy writing, social
media, video and motion graphics produced in-house
• Proven track record across many sectors but particularly
recognised for our work in the leisure, food and beverage
world and in the not-for-profit and charity sector
our team
account manager
romilia
digital director
marcel
account director
emma b
account executive
maika
creative director
adam
senior designer
archie
designer
nicoleta
designer
gabriele
account executive
emma c
9. We are the design and digital agency for brands
with ambition. We thrive on helping businesses and
organisations achieve and exceed their objectives.
Over the past 12 years we have developed a way of
working that ensures we capture the right essence
of our clients’ brands and audiences in order to
produce extremely effective, creative, digital and
marketing assets that deliver a quantifiable return
on investment.
We call this process, BRAND. BUILD. BUSINESS.™
The end result of this leaves our clients with
direction and core assets that can be applied
consistently and effectively. It encompasses a clear
process and end-to-end solution for establishing
brands, then creating the online and offline assets
required to support and deliver those brands,
and then finally implementing an infrastructure to
maintain, nurture and utilise those brands to bring
about the desired results.
our process for brands with ambition
BUILD
Create assets for
communication – print,
digital & marketing tools
BRAND
Positioning, values, logo,
messaging, tone of voice
over-arching look and feel
BUSINESS
Activity across print,
digital and social to drive
awareness and action
Our 360° model for client growth
phase one
agree activity, objectives
and approach; audit,
benchmark, set targets
phase two
plan, brief, allocate time
and resources, strategise
and conceptualise
phase three
design and implement
campaigns and ideas;
manage and test
phase four
analyse, report and
adjust; repeat, evolve
and decide next actions
10. our own social impact
by choosing to work with us, you
are partnering with an agency that
formally commits at least 25% of
its time and resource each year to
working on projects and clients that
have a direct social impact and
which make a significant difference
to the lives of others in our community
Not only does our work for our clients have a positive outreach, but as an agency, and
as a team of individuals, we believe we demonstrate strong corporate social responsibility
and impact in our own right, across a wide range of causes and subjects.
Creative Clinic works with groups that are improving the lives of people and the streets in
which we live, ‘giving’ agency time and resource to supporting community projects and initiatives.
From supporting a number of local and special needs schools in their marketing activities
and fundraising, to donating design and digital skills in support of capital projects
that benefit whole communities, and from physically volunteering to making financial
contributions, our ethos of giving something back whenever we can, runs deep.
Beyond Shame Beyond Stigma is a
newly formed charity founded by
leading mental health campaigner
Jonny Benjamin. We have chosen to
support Jonny’s amazing and world-
changing work, free of charge, for
many years
As an agency we are passionate
about mental health related projects
and activity. As individuals many of
us have been touched personally
by the subject and give our own
time to furthering learning and
challenging the surrounding stigma
North London Aquatics is presently
seeking to raise £4.5m to fund a
deep water pool. We have donated
a logo, animation and consultancy
time to support their application for
funding to the Mayor of London
Every two years our client ZM brings
kids with cancer from overseas for
an action packed week in London.
We volunteer and help out when
they are here and have pledged
two days of agency time to the 2020
camp next Summer
Our senior designer devotes her
evenings and weekends to running
a Scout troop for kids aged 11-
14. Other members of the team
sit on their PTAs and undertake
fundraising for their pet charities
One of our team has chaired his
local town’s high street regeneration
project, leading to a £1.4m high
street investment in the town
centre, and personally managing a
community arts festival, Christmas
event and monthly food market
12. united
nation
the whole country
applauding every
week along with
a live TV broadcast
from BBC, ITV, Sky
and Channel 4
largely digital
A campaign fuelled primarily
by social media and supported
by partnerships and activations
with the likes of Spotify,
Facebook and TikTok
what we delivered
ongoing brand strategy; brand and
logo design; website; social media
design and implementation; giphy
stickers; t-shirts; downloadable
posters and kids activity packs
our brand, design and digital work has won multiple
awards and helped shape national mindsets
13. EIIR
Her Majesty The Queen,
Elizabeth II referred to
the Clap For Our Carers
campaign as an “expression
of our national spirit”
553,000
impressions and 7,650
followers on Instagram
413m
views on TikTok
1.4m
impressions on Twitter
billions
of claps clapped over
a ten week campaign
14. social media shares
and promotions
from celebrities,
influencers,
politicians and
public figures include:
His Royal Highness Charles,
Prince of Wales; Her Royal
Highness Camilla, The
Duchess of Cornwall; Prime
Minister Boris Johnson;
Nicola Sturgeon; The Mayor
of London, Sadiq Khan;
Dominic Raab; Rishi Sunak;
Sir Keir Starmer; David and
Victoria Beckham; Daniel
Craig; Sir Rod Stewart;
Stormzy; Phoebe Waller-
Bridge; Sir Elton John; Emma
Willis; Claudia Winkleman;
Declan Donnelly; Holly
Willoughby; Cheryl Tweedy;
Katie Price; Brian May; Kate
Garraway; Gaby Roslin; Rita
Ora; Rachel Weisz; Phillip
Schofield; Eamonn Holmes;
Myleene Klass; Gemma
Collins; Sir Paul McCartney;
Ricky Gervais; Kylie
Minogue and Piers Morgan
15. our award-winning campaigns are creative and strategic,
elevating brands through powerful thinking
Registered Charity no. 1142742
We want to shine a light on Danni’s many accomplishments. Langdon Employment
Services helped her to turn her love of animals into a job working at a riding stable,
where she has learned how to care for the horses. Danni deserves to see her name in lights.
Langdon helps hundreds of adults and young people with learning disabilities across the UK to live
independent lives through supported living, education, employment support and social activities.
To find out more about our services or to give your support, visit langdonuk.org or call 020 8951 3942.
Registered Charity no. 1142742
We want to shine a light on Hadley’s many accomplishments. He lives independently in a
Langdon supported home and through Langdon Employment Services has a job working
in our social enterprise project, New Chapters. Hadley deserves to see his name in lights.
Langdon helps hundreds of adults and young people with learning disabilities across the UK to live
independent lives through supported living, education, employment support and social activities.
To find out more about our services or to give your support, visit langdonuk.org or call 020 8951 3942.
Registered Charity no. 1142742
We want to shine a light on Lizzi’s many accomplishments. Every week, she attends
Langdon Brady Club where she enjoys seeing her friends, and taking part in activities
ranging from baking to social action. Lizzi deserves to see her name in lights.
Langdon helps hundreds of adults and young people with learning disabilities across the UK to live
independent lives through supported living, education, employment support and social activities.
To find out more about our services or to give your support, visit langdonuk.org or call 020 8951 3942.
Registered Charity no. 1142742
We want to shine a light on Michael, one of the people who employ Langdon members
in their businesses or places of work. Partnering with Langdon Employment Services,
Michael’s law firm provides paid work to our member Marcus, who is a valuable member
of their team. Michael deserves to see his name in lights.
Langdon helps hundreds of adults and young people with learning disabilities across the UK to live
independent lives through supported living, education, employment support and social activities.
To find out more about our services or to give your support, visit langdonuk.org or call 020 8951 3942.
16. Lockdown
Activity Box
This box belongs to:
Will you be
a shining
light this
Chanukah?
#lightuplangdon
#lightuplangdon
#lightuplangdon
www.langdonuk.org • 020 8951 3942
506 Centennial Park, Centennial Avenue
Elstree, Hertfordshire, WD6 3FG
Reg. Charity No. 1142742. • Company No. 7621714
Langdon Brady Club is one of
the many essential services
provided by Langdon for young
Jewish people with learning
disabilities. Langdon enables its
Members to live independent
lives through:
Supported living
Education
Employment support
Social activities
We rely on donations to fund
our services. If you can support
us this Chanukah please do so
online at langdonuk.org or call
020 8951 3942 or post the form
overleaf back to us.
Thank you and Chag Sameach.
I like it when we light the Chanukah
candles. I help and sing Ma’oz Tzur.
- Gemma, Member
Langdon Brady celebrates Jewish
festivals throughout the year. For
Chanukah we decorated donuts and
made Chanukah cards.
I like being able to give suggestions
for activities, I feel my voice is heard.
- Anthony, Member
Langdon’s Brady Clubs inspire young
people to get involved in the running of
their programme. This is an important
part of learning how to be independent
and make choices.
Members gain a lot from coming
to Brady every week, just knowing
they always have somewhere to be
themselves where there are people
to talk to who are just like them and
understand them.
- Lily, Volunteer
For many Members, Langdon Brady
Club offers the first step towards
independence. It is a highlight of the week
not only for our Members but also our
volunteers.
I love arts and crafts and when I
come up with good ideas we actually get
to do them.
- Tammy, Member
A wide range of activities take place,
including sport, drama, arts and crafts,
and their favourite activity – cooking,
where they make anything from cupcakes
to pitta pizzas.
Signature
Date
Signature
Date
We would love to stay in touch with you and let you
know about our vital services, events and fundraising.
Your privacy is really important to us and we need your
consent in order to communicate with you.
I consent to Langdon contacting me by
post email phone
I give consent to Langdon holding and processing
my personal data to keep me informed about services,
events and fundraising.
1 I wish to donate
I enclose a:
cheque charity voucher (payable to Langdon UK)
Please debit my:
Mastercard Visa Amex
3 Payment details
£25 £50 £100
£250 £500
Other (please specify) £
I wish Langdon to treat all donations in the last four years, this gift and all
future donations that I make, as Gift Aid donations. I confirm I have paid
or will pay an amount of Income Tax and/or Capital gains Tax for each tax
year that is at least equal to the amount of tax that all the charities and
Community Amateur Sports Clubs (CASCs) that I donate to will reclaim on
my gifts for that tax year. I understand that other taxes such as VAT and
council tax do not qualify, and that the charity will reclaim 25p of tax on
every £1 that I give.
4
2 Personal details
Name
Address
Postcode:
Email
Phone
To view our privacy policy please visit our website
www.langdonuk.org, or to unsubscribe from Langdon
communications, please email communications@langdonuk.org
Please donate online at langdonuk.org or by returning this form
Perforation
At Brady I love chatting to people,
making new friends and cooking.
- Jodi, Member
The groups give young people the
opportunity to make new friends, have
fun and socialise in the safe setting of our
community centre, Maccabi House
in Edgware.
My favourite thing to do is play
table tennis and improve my skills. I also
like it when people come in to talk to us
all about what they do.
- Oliver, Member
During our holiday schemes, Members
have the opportunity to participate in a
variety of trips, including ice skating, visits
to the local fire station and bowling. On
one occasion, Members visited the Israeli
Embassy, where they met the Israeli
Ambassador.
Name on card:
Card number:
Expiry date: / 3/4 digit security number:
5 Your consent
My favourite activity is making
cards for Jewish festivals.
- Lizzi, Member
Langdon Brady offers two weekly term
time clubs for young Jewish people with
learning disabilities/difficulties, aged 12-19.
Langdon Brady holiday schemes are run
throughout the year.
I like coming to Brady to play
games with my friends. My favourite
activity is playing table tennis.
- Sam, Member
It is important to our Members, that they
have the opportunity to help others less
fortunate. We regularly team up with GIFT
Charity to give back to the community.
appeal examples
Langd
Rosh H
social
18. we’re agile, responsive and proud to work
with clients across a broad range of sectors
Tough days, long shifts.
Your support is critical.
Registered Charity No: 1165398
www.uclhcharity.org.uk TheUCLHCharity UCLHCharity
IT’SNOTALL
RAINBOWS
Donate today at UCLHdonate.org
They give everything,
please give something
Registered Charity No: 1165398
www.uclhcharity.org.uk TheUCLHCharity UCLHCharity
HELPUS
HELPTHOSE
WHOHELP
Donate today at UCLHdonate.org
Registered Charity No: 1165398
www.uclhcharity.org.uk TheUCLHCharity UCLHCharity
Donate today at UCLHdonate.org
Your donation helps make
long shifts that bit easier
TOGETHER
WE’VEGOT
THEIRBACKS Your support enables our
frontline staff to keep going
Registered Charity No: 1165398
www.uclhcharity.org.uk TheUCLHCharity UCLHCharity
BEAHEROTO
OURHEROES
Donate today at UCLHdonate.org
19. we enable clients to build meaningful relationships
with audiences and partners through print and digital
Faxi
Faxi is a car-pooling app service designed
to allow colleagues to easily find and
share car journeys to and from work.
The whole programme is incentivised by
offering parking spaces closer to work as
well as the benefits of lower travel costs
and the positive impact it can have on
the environment. For organisations, the
app also provides detailed analysis on the
users to be able to monitor and reward
them even further.
Our work with Faxi was two fold. Firstly,
to work with them to develop a clear
proposition and brand style which
would help them to sell the service in to
organisations around the world. Secondly,
to adapt all the assets including posters,
website and the app itself, to work
effectively with their current partners –
which include Toyota, Gatwick Airport
and the NHS.
1/2 A
A
A A
A
A
A
19112
Gatwick Airport Limited
Gatwick Airport Identity
Master Logo_RGB
Steve P
13.05.10
Mark Tosey
Hamish Campbell
Simon Gore
Mac Illustrator CS3
—
—
Outlined
100%
R 0
G 102
B 102
R 0
G 153
B 153
R G B
INFO
we enable clients to build meaningful relationships
with audiences and partners through print and digital
Faxi
Faxi is a car-pooling app service designed
to allow colleagues to easily find and
share car journeys to and from work.
The whole programme is incentivised by
offering parking spaces closer to work as
well as the benefits of lower travel costs
and the positive impact it can have on
the environment. For organisations, the
app also provides detailed analysis on the
users to be able to monitor and reward
them even further.
Our work with Faxi was two fold. Firstly,
to work with them to develop a clear
proposition and brand style which
would help them to sell the service in to
organisations around the world. Secondly,
to adapt all the assets including posters,
website and the app itself, to work
effectively with their current partners –
which include Toyota, Gatwick Airport
and the NHS.
1/2 A
A
A A
A
A
A
19112
Gatwick Airport Limited
Gatwick Airport Identity
Master Logo_RGB
Steve P
13.05.10
Mark Tosey
Hamish Campbell
Simon Gore
Mac Illustrator CS3
—
—
Outlined
100%
R 0
G 102
B 102
R 0
G 153
B 153
R G B
INFO
meaningful relationships
ers through print and digital
Faxi
Faxi is a car-pooling app service designed
to allow colleagues to easily find and
share car journeys to and from work.
The whole programme is incentivised by
offering parking spaces closer to work as
well as the benefits of lower travel costs
and the positive impact it can have on
the environment. For organisations, the
app also provides detailed analysis on the
users to be able to monitor and reward
them even further.
Our work with Faxi was two fold. Firstly,
to work with them to develop a clear
proposition and brand style which
would help them to sell the service in to
organisations around the world. Secondly,
to adapt all the assets including posters,
website and the app itself, to work
effectively with their current partners –
which include Toyota, Gatwick Airport
and the NHS.
1/2 A
A
A
A
A
19112
Gatwick Airport Limited
Gatwick Airport Identity
Master Logo_RGB
Steve P
13.05.10
Mark Tosey
Hamish Campbell
Simon Gore
Mac Illustrator CS3
—
—
Outlined
100%
R 0
G 102
B 102
R 0
G 153
B 153
R G B
INFO
... including health and wellbeing,
travel, retail and technology
20. we can demonstrate success with business
to business and corporate organisations...
22. we are widely recognised for our expertise
in the food, beverage and leisure sectors...
23. ...and for our high-impact fully integrated
service to not-for-profits and charities
Jami
Jami is a mental health charity that we
have been working with for over four years.
Supporting them with their branding,
campaigns, fundraising, website, digital,
events, publications, social enterprise
projects and marketing, we continue to help
them achieve their ambition of changing
perceptions of mental illness within the
Jewish community.
The organisation has many audiences (all
across a wide age range) from service users
to carers, donors to medical professionals.
Through clear brand style, consistent tone
of voice and vibrant, challenging copy and
images the charity has grown significantly
during the time we have worked with them.
Within three months of Jami’s Think Ahead
campaign launching, the number of service
users had more than doubled,
we particularly like to work on projects
that have a strong social impact
...and for our high-impact fully integrated
service to not-for-profits and charities
Jami
Jami is a mental health charity that we
have been working with for over four years.
Supporting them with their branding,
campaigns, fundraising, website, digital,
events, publications, social enterprise
projects and marketing, we continue to help
them achieve their ambition of changing
perceptions of mental illness within the
Jewish community.
The organisation has many audiences (all
across a wide age range) from service users
to carers, donors to medical professionals.
Through clear brand style, consistent tone
of voice and vibrant, challenging copy and
images the charity has grown significantly
during the time we have worked with them.
Within three months of Jami’s Think Ahead
campaign launching, the number of service
users had more than doubled,
...and for our high-impact fully integrated service
to charities and not-for-profit organisations
31. we plan, design, build and test for
web, mobile and user success...
digital is in our dna
We have over 250 website design and
builds under management
Deep understanding of design, UX and
build technologies across a number of
platforms
Design, development, content creation and
motion graphics all produced in-house
All sites look great and function well on
both mobile and desktop
Thorough understanding of search engine
optimisation, action triggers and user
engagement
Experienced in developing the right
technology solutions, which have enabled
our clients to grow and adopt effective
technology at their core
Our directors have been at the forefront of
leading digital thinking and technologies
since 1998
We have won several digital awards for
our websites
33. we produce video and motion graphics to bring
brand stories to life and to influence behaviour
video is more
important than ever
By 2020, online video will make up 80%
of internet traffic and it is one of the most
powerful ways to engage, immerse and
communicate with customers.
To be effective however, videos need to
shout loudly and clearly about who the
brand is, why consumers should trust it, and
celebrate the experience it offers them.
Working from conception to post-delivery
in-house, we make sure that our brand
and promotional films capture the essence
and values of the brand and deliver a
convincing, relevant and positive message.
This content can be used standalone, on
websites, in social media and in situ.
36. we love projects that have social impact and have worked
directly with communities, both locally and overseas
We work with businesses and not-for-profit
organisations of all sizes and across continents.
Clients range from Africa Integrity who help
organisations to do business in Africa safely, legally
and morally with insight and due diligence, to
Aten Global, a renewable solar energy company
operating in UAE, Jamaica and across the world,
to Target Malaria which is developing pioneering
technologies to help reduce the spread of malaria.
We also work with small communities and specific
social groups to engage, communicate and
manage change and mindsets. Two examples of
this are disability charity Kisharon and domestic
abuse charity JWA, both of whom need to provide
services to, and understand the specific needs
of, the ultra religious and more secular Jewish
communities within the UK.
For all of these clients we have successfully
engaged in strategy, brand development,
messaging, plus printed and digital
communication.
37. Energy Fat Sugars Salt
Saturates
X% X% X% X% X%
2310kJ 44.0g 7.8g 5.9g 0.0g
553kcal
% of an adult's reference intake,
based per 100g
Vegan
100% natural
Gluten free
Dairy free
UNSALTED
Unsalted Cashew nuts
Energy Fat Sugars Salt
Saturates
X% X% X% X% X%
2310kJ 44.0g 7.8g 5.9g 0.0g
553kcal
% of an adult's reference intake,
based per 100g
Vegan
100% natural
Gluten free
Dairy free
WITH A HINT OF LEMON ZES
T
Flavoured Cashew nuts
MANGO & ORAN
G
E
we understand multiple
audiences and brand voice
Cashew nut specialists
Excellion
Capital
|
Brand
Guidelines
2 Colour logo
The logo can be right-aligned or centrally-aligned but only in this configuration.
An original, high resolution version of any logo should always be used to ensure it does not look
fuzzy when reproduced.
Excellion
Capital
|
Brand
Guidelines
3 Reversed colour logo
Reversed colour option of the logo is available for use on coloured
backgrounds.
An original, high resolution version of any logo should always be used to ensure
it does not look fuzzy when reproduced.
Excellion
Capital
|
Brand
Guidelines
4 Clear space
The logo should have a certain amount of clear space around it at all times.
Use the X height to determine the amount of space that should surround
around the logo.
Excellion
Capital
|
Brand
Guidelines
6 Sub-brand logos
The sub-brand logos can be right-aligned or centrally-aligned but only in this configuration.
An original, high resolution version of any logo should always be used to ensure it does not look
fuzzy when reproduced.
Excellion
Capital
|
Brand
Guidelines
8
Lending Orange
Pantone:
CMYK:
RGB:
Hex:
Investment Blue
Pantone:
CMYK:
RGB:
Hex:
Colours
Capital Blue
Pantone:
CMYK:
RGB:
Hex:
288C
100 / 90 / 25 / 8
31 / 46 / 117
#1e2d75
Advisory Purple
Pantone:
CMYK:
RGB:
Hex:
266C
77 / 80 / 0 / 0
123 / 45 / 227
#7b2de3
299C
69 / 22 / 0 / 0
58 / 147 / 221
#00aaff
152C
4 / 63 / 99 / 0
230 / 116 / 11
#e6740b
Colour palette
The only colours associated with Excellion Capital are shown. These should not be changed
under any circumstance.
Black and White may be used for body copy and/or on coloured backgrounds.
39. All content within this document remains the copyright and intellectual property of Creative Clinic 2020. No part may be reproduced or shared without written permission
let’s see how we can help you
to achieve your ambitions
Adam Selwyn, Creative Director
adam.selwyn@thecreativeclinic.com
Marcel Cowan, Director
marcel.cowan@thecreativeclinic.com
www.thecreativeclinic.com / 020 8201 1848