This document outlines a proposed digital PR and organic social strategy for Stena Line. It discusses how "hero pieces" that build the brand can attract target audiences and establish credibility. It then provides examples of past award-winning campaigns and content ideas focused on tourism, nostalgia, and influencer partnerships. The organic social proposal recommends posting on Facebook, Instagram and Twitter to support campaigns and promotions while driving engagement. Key performance indicators, processes, and monthly reporting are also reviewed. The presentation aims to get sign off on initial hero campaign ideas and timelines to move the strategy forward.
Content Marketing: Greet Your Guests and Boost Your Bookings451 Marketing
Key Takeaways:
- An overview of content marketing
- Why content marketing is important to enhance search results
- How content can strengthen engagement with your guests (and potential guests)
'Tis the season to Be Social: How to Make the Most of the Holidays This YearForRent.com
Holiday season 2014 is upon us. Many brands are creating campaigns and social initiatives to boost online engagement during this time of togetherness. Now’s the time to come up with a plan to amplify your brand and connect with your audience.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, for this month’s #RESocialChat, to discover a plethora of ideas that will carry your brand through the holiday season using marketing trends like:
-Repurposing photo assets
-Photo-a-day challenges
-Crowdsourcing
-Social contests
Planning a content marketing strategy for 2014 - from a workshop hosted by 451 Marketing's Francis Skipper on 12.13.2013 at Westin Copley Place in Boston.
Localize It!: How Narrowing Social Content Broadens Engagement ForRent.com
The 'local love' trend is gaining popularity in the social space, with more social networks adding the ability to allow users to check in to venues, restaurants, retail stores and businesses.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, for this month’s #RESocialChat, as she shares ways you can implement local content in your online strategy.
Learn how to spread local love and use this session as a springboard in helping you:
-Serve up relevant content that speaks directly to your audience.
-Share local events, restaurants, landmarks and other location-based happenings via social networks like Pinterest, Facebook, Instagram and Swarm.
-Much more!
Travel decision making is emotional. How a place makes us feel plays a large part in likelihood to visit. But it isn’t exclusively destination that’s driven by emotion; our emotional response to accommodation is also important and frequent.
In a marketplace where emotion is key, visual stimulation and inspiration is key to influencing traveller decision making. And, as Google’s Travel Study unearthed, most of us ‘begin researching online’ before deciding ‘where or how… to travel’. Predicted to top 2.9 billion users by 2020, social media represents a large portion of that digital audience, making it a key source of inspiration for many.
This week, Managing Director at Digital Visitor, Anthony Rawlins, took to the stage at the prestigious Association of Serviced Apartment Providers (ASAP) Conference in London. In his presentation, he discussed the ‘socially inspired traveller’ and how serviced apartment providers can use social media to engage visitors emotionally across channels.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
The importance of emotion in travel decision making
How emotion is tied into choice of accommodation
The part digital and social currently plays in decision making
Specific examples on social media and Facebook
Social media advertising and background
Performance of social media vs. traditional media
The importance of innovating strategically | The innovative organisation | Se...CharityComms
Caspar Below, head of digital, Shelter
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Lead generation is a necessity when it comes to growing and keeping business. With the emergence of social media, marketers are discovering new ways to grow leads.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with Homes.com® and ForRent.com®, as she uncovers lead generation trends taking place in the social space.
Content Marketing: Greet Your Guests and Boost Your Bookings451 Marketing
Key Takeaways:
- An overview of content marketing
- Why content marketing is important to enhance search results
- How content can strengthen engagement with your guests (and potential guests)
'Tis the season to Be Social: How to Make the Most of the Holidays This YearForRent.com
Holiday season 2014 is upon us. Many brands are creating campaigns and social initiatives to boost online engagement during this time of togetherness. Now’s the time to come up with a plan to amplify your brand and connect with your audience.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, for this month’s #RESocialChat, to discover a plethora of ideas that will carry your brand through the holiday season using marketing trends like:
-Repurposing photo assets
-Photo-a-day challenges
-Crowdsourcing
-Social contests
Planning a content marketing strategy for 2014 - from a workshop hosted by 451 Marketing's Francis Skipper on 12.13.2013 at Westin Copley Place in Boston.
Localize It!: How Narrowing Social Content Broadens Engagement ForRent.com
The 'local love' trend is gaining popularity in the social space, with more social networks adding the ability to allow users to check in to venues, restaurants, retail stores and businesses.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, for this month’s #RESocialChat, as she shares ways you can implement local content in your online strategy.
Learn how to spread local love and use this session as a springboard in helping you:
-Serve up relevant content that speaks directly to your audience.
-Share local events, restaurants, landmarks and other location-based happenings via social networks like Pinterest, Facebook, Instagram and Swarm.
-Much more!
Travel decision making is emotional. How a place makes us feel plays a large part in likelihood to visit. But it isn’t exclusively destination that’s driven by emotion; our emotional response to accommodation is also important and frequent.
In a marketplace where emotion is key, visual stimulation and inspiration is key to influencing traveller decision making. And, as Google’s Travel Study unearthed, most of us ‘begin researching online’ before deciding ‘where or how… to travel’. Predicted to top 2.9 billion users by 2020, social media represents a large portion of that digital audience, making it a key source of inspiration for many.
This week, Managing Director at Digital Visitor, Anthony Rawlins, took to the stage at the prestigious Association of Serviced Apartment Providers (ASAP) Conference in London. In his presentation, he discussed the ‘socially inspired traveller’ and how serviced apartment providers can use social media to engage visitors emotionally across channels.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
The importance of emotion in travel decision making
How emotion is tied into choice of accommodation
The part digital and social currently plays in decision making
Specific examples on social media and Facebook
Social media advertising and background
Performance of social media vs. traditional media
The importance of innovating strategically | The innovative organisation | Se...CharityComms
Caspar Below, head of digital, Shelter
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Lead generation is a necessity when it comes to growing and keeping business. With the emergence of social media, marketers are discovering new ways to grow leads.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with Homes.com® and ForRent.com®, as she uncovers lead generation trends taking place in the social space.
[Cruise Marketing] Targeting Cruise Audiences on Social MediaDigital Visitor
Perpetually in a state of active development, social media is fast becoming the most sophisticated instrument in the toolbelt of today’s digital marketer. And brands are recognising the inherent value of social networks, with social media spend set to exceed 20% of marketing budgets within 5 years.
As users, we give away more personal data than ever before and networks like Facebook have access to the lion's share. Access to such a wealth of data and a focus on technological developments within social media means that marketers and brands are able to target specific audiences more easily than ever before.
Last week, Managing Director at Digital Visitor, Anthony Rawlins, took to the lectern at the 2016 CLIA river Cruise Convention in Amsterdam. In his presentation, he talked in-depth about how the cruise industry can use social media to target its key audiences on social media.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
A background to social media
Key social media tactics and techniques
Social media advertising and background
Targeting option on social
Performance of social media vs. traditional media
Fast and Furious: Quick and Easy Marketing IdeasWest Muse
How can the public find your excellent educational programming, your engaging member activities or even the front door to your museum in this cluttered marketplace? In this exciting, fun, and fast-paced format, see how various museums have implemented 30 easy-to-create, nuts and bolts initiatives to further marketing, programming, and education projects while engaging museum guests. Explore a wide range of opportunities to better connect with audiences through short presentations of successful programs. #nutsandbolts
[WTM] Social Media Advertising for the Travel and Tourism IndustryDigital Visitor
Social media has, over the past several years, developed into one of the most cost effective advertising channels, both online and offline. And plentiful eye-catching imagery and compelling experiences mean that travel and tourism businesses are well-positioned to take full advantage of all social media advertising has to offer.
Having said that, many in the travel and tourism industry aren’t yet making the most of social media advertising. Whether this is a result of logistical challenges or a lack of communication on behalf of agencies isn’t clear, but an industry to which clear and targeted messaging through advertising is so vital should be considering social media advertising as the next big marketing step.
Last week, Managing Director at Digital Visitor, Anthony Rawlins, took to the floor at World Travel Market (WTM) in London, delivering a seminar about the benefits and future of advertising on social media, with a particular focus on the travel and tourism industry.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
Social media advertising and its background
The targeting options offered by social media advertising
Practical examples of how it can be and is used
The future of social media advertising
Key Presentation Learnings:
Social Advertising continues to evolve:
Granular targeting
Inspirational; images and video
Direct sales
More cost effective
Facebook leads, others follow:
Accelerating improvements
Know your audience, and use social to target with pinpoint accuracy
Tips for developing anniversary campaigns that increase awareness and trust |...CharityComms
Paul Brown, director of marketing and communications, The Prince’s Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to Compete & Win with Smaller BudgetsAlex Rudie
This presentation from Dave Looby, Joe Henry, and Steve Markuson provides tips on how to compete and win in the Tourism industry, even if you have a small budget.
The World's Biggest Coffee Morning: how to keep your annual campaigns fresh |...CharityComms
Sally Holden, media and PR manager and Liam Colman, senior press officer, Macmillan Cancer Support
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
[Cruise Marketing] Targeting Cruise Audiences on Social MediaDigital Visitor
Perpetually in a state of active development, social media is fast becoming the most sophisticated instrument in the toolbelt of today’s digital marketer. And brands are recognising the inherent value of social networks, with social media spend set to exceed 20% of marketing budgets within 5 years.
As users, we give away more personal data than ever before and networks like Facebook have access to the lion's share. Access to such a wealth of data and a focus on technological developments within social media means that marketers and brands are able to target specific audiences more easily than ever before.
Last week, Managing Director at Digital Visitor, Anthony Rawlins, took to the lectern at the 2016 CLIA river Cruise Convention in Amsterdam. In his presentation, he talked in-depth about how the cruise industry can use social media to target its key audiences on social media.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
A background to social media
Key social media tactics and techniques
Social media advertising and background
Targeting option on social
Performance of social media vs. traditional media
Fast and Furious: Quick and Easy Marketing IdeasWest Muse
How can the public find your excellent educational programming, your engaging member activities or even the front door to your museum in this cluttered marketplace? In this exciting, fun, and fast-paced format, see how various museums have implemented 30 easy-to-create, nuts and bolts initiatives to further marketing, programming, and education projects while engaging museum guests. Explore a wide range of opportunities to better connect with audiences through short presentations of successful programs. #nutsandbolts
[WTM] Social Media Advertising for the Travel and Tourism IndustryDigital Visitor
Social media has, over the past several years, developed into one of the most cost effective advertising channels, both online and offline. And plentiful eye-catching imagery and compelling experiences mean that travel and tourism businesses are well-positioned to take full advantage of all social media advertising has to offer.
Having said that, many in the travel and tourism industry aren’t yet making the most of social media advertising. Whether this is a result of logistical challenges or a lack of communication on behalf of agencies isn’t clear, but an industry to which clear and targeted messaging through advertising is so vital should be considering social media advertising as the next big marketing step.
Last week, Managing Director at Digital Visitor, Anthony Rawlins, took to the floor at World Travel Market (WTM) in London, delivering a seminar about the benefits and future of advertising on social media, with a particular focus on the travel and tourism industry.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
Social media advertising and its background
The targeting options offered by social media advertising
Practical examples of how it can be and is used
The future of social media advertising
Key Presentation Learnings:
Social Advertising continues to evolve:
Granular targeting
Inspirational; images and video
Direct sales
More cost effective
Facebook leads, others follow:
Accelerating improvements
Know your audience, and use social to target with pinpoint accuracy
Tips for developing anniversary campaigns that increase awareness and trust |...CharityComms
Paul Brown, director of marketing and communications, The Prince’s Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to Compete & Win with Smaller BudgetsAlex Rudie
This presentation from Dave Looby, Joe Henry, and Steve Markuson provides tips on how to compete and win in the Tourism industry, even if you have a small budget.
The World's Biggest Coffee Morning: how to keep your annual campaigns fresh |...CharityComms
Sally Holden, media and PR manager and Liam Colman, senior press officer, Macmillan Cancer Support
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Inbound hosted their first event in Leicester on November 9th 2012. 70 attendees were given a two hour seminar on how to develop their brand online through search, engagement and conversions.
Image credit: http://www.imagesource.com
$118.4 billion was spent on content marketing, video marketing, and social media in 2013. What will be your content marketing focus in 2014?
In this 451 Marketing webinar, our Executive Vice President of Digital Marketing Francis Skipper will share his insights on upcoming trends and strategies to captivate your audience through content marketing.
Walk away from this 451 Marketing webinar with insights on:
- Defining Goals: from brand awareness to lead generation
- Trends in Content: what types of content are most popular?
- Social Platforms: the top channels to focus on in 2014
- Analytics: How to measure the impact of your content marketing efforts
451 Workshop: Content Marketing - Planning for 2014451 Marketing
$118.4 billion will be spent on content marketing, video marketing, and social media in 2013.
Do you have a plan for content marketing in the new year?
Francis Skipper, EVP of Digital Marketing at 451 Marketing, guides you through the steps to crafting a comprehensive content marketing plan for 2014.
Walk away from this 451 Marketing workshop with insights on:
- Defining Goals: from brand awareness to lead generation
- Trends in Content: what types of content are most popular?
- Social Platforms: the top channels to focus on in 2014
- Analytics: How to measure the impact of your content marketing efforts
In this class we will discuss the hub and spoke model that is used by many social media marketers and discuss the importance of developing a content strategy that will drive engagement and other business goals.
Joined up digital marketing: Royal Academy of Arts at AMA 2019Louise Cohen
Ali Forbes, Head of Marketing, and Louise Cohen, Head of Digital Content, talk about how by being clear about purposes, values and goals and taking a joined-up approach, you can create effective, consistent messaging across your channels.
Goose Island: Social Media Seen Through a GlassChicago AMA
Adam Lilly, Brand Director, Goose Island Beer Company discusses how to evaluate, execute and measure social media campaigns to boost business. Within his presentation you will get tips on how to turn online social interactions into earned media through word of mouth marketing.
To be successful in content marketing you need a strategic approach, you need buy-in from above and below to apply a successful content transformation. This will show you how to apply a strategic content marketing approach to your company to ensure you are maximising the opportunities to reach the right audience at the right time. This methodology is for small, to SMB to enterprise level business.
How participation brands can navigate the world of content marketingDavid McNamara
Something I wrote last year on content planning>
'Content that POPS' is a planning approach for helping participation brands navigate the world of content. It uses the planning principles of Purpose, Originality, Participation and Storytelling to guide the development of content planning for modern Participation Brands.
25 settembre 2013. Quarto incontro del ciclo Exhibitionist organizzato da Fondazione Fiera Milano @ Mico Milano Congressi, Milano. Steven Rosato, direttore di BookExpo America, ci ha parlato delle iniziative sviluppate per fare di BookExpo un ponte tra community reali e virtuali
Similar to Stena & bring digital pr + organic social feb 2019 (20)
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
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ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
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reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
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Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
2. The Agenda
Stena Line 7th February 2019
Hero Pieces – why do they work?
Market Case Studies
Digital PR
• Our process
• Initial content ideas
Organic Social
• Case Studies
• Our process
• Proposed Strategy
3. Hero pieces – why do they work?
And what can they do for us?
- Hero pieces are the best way to building your brand
- Brand building establishes your brand as a industry winner and source of authority
- It also attracts your target audience at the top of the marketing funnel through content creation and helps you stand out
amongst your competitors
Why is brand building important?
Confirms your
credibility
Create user trust
and loyalty
Shows that you
understand
audience needs
Helps control how
people talk about
you
Evokes an emotional
connection
11. Interactive Map
TV and Film, most Instagrammed places, Road Trip
Discover the Ultimate American Road Trip
Harry Potter
The Lobster
Star Wars
Braveheart
The Italian Job
Saving Private Ryan
12. Dream Holiday on your Doorstep
Why spend 17 Hours travelling and thousands of pounds?
Survey – what would you want to do on your dream holiday?
• Relax on a beach
• See cultural delights
• Experience amazing food
• Meet interesting people
• Get immersed in nature
• Have a glam night out
• See amazing sights
• Go Whale watching
• See the Northern Lights
• Swimming with dolphins
• Scuba diving
• Excellent Service (Big Little Things)
15. Your Favourite Childhood Holiday
Influencer Campaign
“Running through
the dunes on the
Kerry coast with no
worries only were
we having chips in
the car later.”
“Campsite in ballyheigue. Cold hairwashes under the tap.
Penny bars. Bingo nights. Chips with salt and vinegar
wrapped in newspaper. Getting the back burnt off ya
footing turf in the bog. Soggy tomato sandwiches from a
Tupperware box. Sand as extra!”
• We will speak to high-engagement influencers about
their favourite childhood holiday’s
• Using partnerships we will recreate the holiday for one
lucky influencer – with a modern or luxury twist
• The influencer will create content around the trip that
we can also share, and we can create a visual asset
detailing the best Stena holiday memories to share on
social.
• “Follow the leader” mentality
18. Organic Social – DW Sports Case Study
Performance Statistics – December 2018
Total Impressions
4.9m
Impressions YoY
increase
+49%
Total Engagement
Increase YoY
+51%
Link Clicks
13.6k
19. Organic Social Strategy
Proposal
- KPIs: Engagement, click-through rates, support with offers and flash sales
- Channels: Facebook, Instagram, Twitter
What will we do?
Facebook: Ensure we choose quality over quantity and publish relevant posts
to increase engagement and support hero campaigns
Instagram: Posts supporting hero campaigns, sales and launches depending
on imagery provided
Twitter: Posts supporting hero campaigns, sales and launches depending
on imagery provided
*This is a guideline and will vary depending on content sent across, seasonality and newsjacking opportunities
20. Organic Social Strategy
Proposal
What will the posts cover?
• Stena Line News
• Promotions and offers
• User-Generated Content
• Interesting facts
• Reactive posts
• Attractive, visual travel content
21. Organic Social Strategy
Proposal
Processes
Social posts will be planned two weeks in advance (with placeholders for reactive content) and plotted on a
template that will be sent for approval on Thursday/Friday. Once signed-off, it will be uploaded for the week ahead.
Template can be found here
Measurement
Each month, we will analyse each post's performance based on:
Engagements (likes, shares)
Costs
£2,000 PCM (reduced from £2,700 due to Digital PR retainer combo)
