This document outlines the structure and content of a Principles of Business module. It is divided into 4 stages: the nature of business, the building blocks of business, simulated placements, and managing a business. Each topic is covered through lectures and seminars. The module aims to help students understand the purpose and evolution of business, functional areas like marketing and finance, and pulling concepts together through a simulated business.
Entrepreneurship development & recognizing opportunitiesJubayer Alam Shoikat
Entrepreneurship Development & Recognizing Opportunities. entrepreneurship development & recognizing opportu
,
entrepreneurship development & recognizing opportu
,
innovation and entrepreneurship
,
tactics/ strategies for identifying opportunities
,
identify problems and needs
,
research demographics
,
lifestyles
,
and habits
,
watching trends
,
: social forces
,
economic forces
,
first approach: observing trends
,
cognitive factors
,
social networks
,
creativity
,
full view of the opportunity recognition process
,
third approach: finding gaps in the marketplace
,
second approach: solving a problem
,
establish a personal network
,
entry strategies
,
political action and regulatory changes 2 of 2
,
technological advances
,
what is an opportunity?
,
three ways to identify an opportunity
,
brainstorming
,
focus groups
,
library and internet research
,
other techniques
,
creative sources of ideas
,
watch for demographic changes
Entrepreneurship development & recognizing opportunitiesJubayer Alam Shoikat
Entrepreneurship Development & Recognizing Opportunities. entrepreneurship development & recognizing opportu
,
entrepreneurship development & recognizing opportu
,
innovation and entrepreneurship
,
tactics/ strategies for identifying opportunities
,
identify problems and needs
,
research demographics
,
lifestyles
,
and habits
,
watching trends
,
: social forces
,
economic forces
,
first approach: observing trends
,
cognitive factors
,
social networks
,
creativity
,
full view of the opportunity recognition process
,
third approach: finding gaps in the marketplace
,
second approach: solving a problem
,
establish a personal network
,
entry strategies
,
political action and regulatory changes 2 of 2
,
technological advances
,
what is an opportunity?
,
three ways to identify an opportunity
,
brainstorming
,
focus groups
,
library and internet research
,
other techniques
,
creative sources of ideas
,
watch for demographic changes
Economics is the study of how individuals and societies choose to use the scarce resources that nature and the previous generation have provided. The world‟s resources are limited and scarce. The resources which are not scarce are called free goods. Resources which are scarce are called economic goods.
Uitleg over hoe je een ondernemerspln kunt maken. Uitleg in drie niveau's van detail: eerst op hoofd-termen, dan met korte uitleg en video's en vervolgens met zeer veel details (in Engelse taal). De details zijn voorbeelden en zijn naar eigen inzicht te benoemen of niet, dan wel zelf elementen toe te voegen.
Commerce, Economic Activity, Non-Economic Activity, Primary sector, Secondary sector, Tertiary sector, The difference between trade and Industry, the comparison between Business, Profession and Employment.
Economics is the study of how individuals and societies choose to use the scarce resources that nature and the previous generation have provided. The world‟s resources are limited and scarce. The resources which are not scarce are called free goods. Resources which are scarce are called economic goods.
Uitleg over hoe je een ondernemerspln kunt maken. Uitleg in drie niveau's van detail: eerst op hoofd-termen, dan met korte uitleg en video's en vervolgens met zeer veel details (in Engelse taal). De details zijn voorbeelden en zijn naar eigen inzicht te benoemen of niet, dan wel zelf elementen toe te voegen.
Commerce, Economic Activity, Non-Economic Activity, Primary sector, Secondary sector, Tertiary sector, The difference between trade and Industry, the comparison between Business, Profession and Employment.
Entrepreneurship Lesson 1 Introduction to Entrepreneurship Pinoy StyleWilfred Dexter Tanedo
Introduction to the Filipino Entrepreneurship Definition and Importance of Entrepreneurship, Filipino Values and how it makes or breaks us as an entrepreneur the Creative Industry and the Entrepreneur
Understanding There are many factors All these forces come under one word cal...Yashwanth Rm
Understanding the Business :
To understand any business the critical step is to explore all the factors related to business and properly judging its impact on the business. There are many factors and forces which have considerable impact on any business. All these forces come under one word called environment.
This presentation is suitable for CIE A-Levels' students and teachers who are looking for additional references to teach, learn, study, and make revision. I hope you find it useful.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
2. Design of the module
Stage 1: The Nature of Business (w/c 06/10/14 to w/c 27/10/14)
2
• The purpose of business
• Macro economics and regulation
• Economic systems, CSR and sustainability
• Global business models: The good, bad and ugly
Stage 2: The Building Blocks of Business (w/c 03/11/14 to w/c
02/02/14)
• Introduction to Business Environment
• Introduction to Management
• Introduction to Marketing
• Introduction to Law
• Introduction to Finance
Each discipline will have two sections in stage 2
3. Design of the module
3
Stage 3: Simulated Placements (w/c 09/02/15 to 02/03/15)
• Simulated placement 1 (Marketing)
• Simulated placement 2 (Finance and General Business)
• Simulated placement 3 (Management and Law)
Stage 4: Managing a Business (w/c 09/03/15 to w/c 30/03/15)
• Establishing a strategy (mission, values, purpose)
• Leadership, collaboration and influencing organisational behaviour
• Introduction to innovation
• Corporate governance and brining it all together
4. Structure of each topic
The nature of business:
The purpose of business 2 lectures + 4 seminars
Macro economics and regulation 2 lectures + 4 seminars
Economic systems, CSR and sustainability 2 lectures + 4 seminars
Global business models: The good, bad and ugly 2 lectures + 4 seminars
The building blocks for business:
Introduction to Business environment 1 2 lectures + 4 seminars
Introduction to Management 1 2 lectures + 4 seminars
Introduction to Marketing 1 2 lectures + 4 seminars
Introduction to Law 1 2 lectures + 4 seminars
Introduction to Finance 1 2 lectures + 4 seminars
Introduction to Marketing 2 2 lectures + 4 seminars
Introduction to Finance 2 2 lectures + 4 seminars
Introduction to Law 2 2 lectures + 4 seminars
Introduction to Management 2 2 lectures + 4 seminars
4
5. Structure of each topic
5
Simulated placements:
Simulated placement 1 (Marketing) 2 x 5 hour days of activities
Simulated placement 2 (Finance & General
Business) 2 x 5 hour days of activities
Simulated placement 3 (Management & Law) 2 x 5 hour days of activities
Managing a business - pulling it all together:
Estabishing a strategy (mission, values, purpose) 2 lectures + 4 seminars
Leadership, collaboration & influencing
organisational behaviour 2 lectures + 4 seminars
Introduction to innovation 2 lectures + 4 seminars
Corporate Governance and Bringing it all together 2 lectures + 4 seminars
7. Overview
• Understand what businesses do; profit seeking and
7
maximising interests of shareholders and
stakeholders
• How they add value and compete to satisfy
customer needs
• Identify the major types of businesses
• Describing the concept of risk and reward in
business
• Discuss the various eras and evolutions of business
e.g. today we are in the technological era
• Describe and discuss the major functional areas of a
business e.g. marketing, finance, operations etc
8. Learning Outcomes
8
• Discuss what businesses do and define their goals
and functions
• Explain the concept of adding value in a business
and identify the major types of businesses
• Determine and articulate the evolution of the
business environment
• Identify the major functional areas of a business
9. What is the role of business?
The sole purpose of a
business is to make money
for its shareholders…
(Any business executives
who pursued a goal other
than making money were),
unwitting puppets of the
intellectual forces that
have been undermining the
basis of a free society
these past decades. Milton Friedman,
1970s
10. The archetype of profit maximisation
View video: https://www.youtube.com/watch?v=PF_iorX_MAw
13. 13
13
A breakdown of consumer trust
“How much, in general, do you trust the following to do business fairly? | % who say very
much or quite a lot” | 2012
Source: nVision Research
15. A companies lifespan is reducing
According to Levitt (1960), companies risk failing by being
short-sighted, complacent and losing touch with what their
customers want. This is known as marketing myopia.
16. A need to re-define the objectives of business?
“A 34% cut in our corporate ethics should return
us to profitability”
17. Creating the win-win business model
We will double our
revenue and half our
environmental
footprint by 2020.
Paul Polman, CEO, Unilever
Source: Unilever.com
18. A new world order of business?
View video: http://www.ted.com/talks/harish_manwani_profit_s_not_always_the_point
19. Why does business exist?
Today Tomorrow
To be the best
company IN THE
world
To be the best
company FOR world
Many brands in
the world
Brands that connect
the world
Sell products to
consumers
Matter to people
Create connection
with people
Talk to consumers at
every opportunity
Give them
something extra
Understand and
be relevant
A changing
world
20. The Role of Business: To Add Value
There is only ever one boss. The
customer. And he can fire everybody
in the company from the chairman
on down, simply by spending his
money somewhere else
Sam Walton, Founder of
Walmart
22. Adding Value: An example from Spotify
Adds value by
aggregating music
and provides it in a
convenient instant
format
I can listen to any
music I want
anytime, anywhere
for one simple fee
We get commission
on every listen and
reduces illegal
downloads
24. To add value you need to know your
customers
Target
Consumer Market
Need
Production
Integrated
Marketing
Profit via
Customer
Value
Existing
Product Sales &
Promotion
Profit via
Sales Volume
Could deliver something
consumers don’t need
Consumers may not know what
they want
25. Major types of businesses: Not for Profit
Organizations that provide
goods and services
without having a profit
motive, these are also
called nonprofit
organizations
Vision: A just world
without poverty
Ownership: It belongs to no
private person and no one
person controls the
organization. The assets of a
nonprofit are irrevocably
dedicated to the charitable,
purposes of the organization.
Control: Control of a
nonprofit is exercised by a
governing board of directors
or trustees.
Accountability: Nonprofit
organizations are accountable
to the public and must file
annual information returns.
26. Major types of businesses: Good Producing
Companies that create value by making “things,”
most of which are tangible
Vision: Develop innovative technologies and efficient
processes that create new markets, enrich people's
lives
27. Major types of businesses: Services
Companies that create value by performing activities
that deliver some benefit to customers
Vision: to embrace the human spirit and let it fly
31. Evolution of Business
Pre-Industrial Revolution Industrial Revolution
Characterised by hand
production methods and
significant labour intensity
The transition to new
manufacturing processes
with increasing adoption of
steam powered boats,
ships and railways..
32. Evolution of Business
Post-Industrial Revolution Technological/Knowledge
Period of which the service Era
sector generates more
wealth than the
manufacturing sector in the
economy
Technological and
knowledge based work
dominate the business
landscape
33. Essential work for next week
• Please consult the OLE for details of:
– Essential readings*
– Seminar/workshop preparation work*
– Recommended further readings
– Any additional learning
* Essential readings and preparation work must always be completed in time
for the next session
33
