The document provides information on product management. It discusses 3 broad areas of product management: defining new products, adding features to existing products, and improving existing features. It then discusses defining a product opportunity in more detail, including identifying customer problems, technologies, and a company's capabilities. It also discusses approaches to discovering opportunities such as customer observation and data analysis. Finally, it outlines the "think-make-check" process of product iteration including defining hypotheses, building minimum viable products, and using analytics to check assumptions.
Introducing some of the product management and design concepts and methodologies commonly use by product managers to design a customer centric product that creates new habits. In this session, you will learn about the product manager job, the meaning of innovation, turn insights into product ideas and finally build a product where people be hooked.
UXPA2019 Not Your Average Chatbot: Using Cognitive Intercept to Improve Infor...UXPA International
This presentation from UXPA 2019 will review cognitive intercept as pertains to search, and how it extends to an additional domain (live agent chat). Evidence that it helps users and lowers help desk volumes will be discussed.
UXPA2019: Voice User Interface Design for Customer Support: Design guidance ...UXPA International
This talk from UXPA 2019 focused on the challenges, lessons learned, and best practices in designing voice user interfaces for customer support reinforced by three recent user studies. It explored both high and low level design issues. It also discussed methodological techniques for testing voice user interfaces including creating flow diagrams for prototypes and conducting usability evaluations of these designs with users. This was an informative session especially for those who are beginning their journey in designing and testing voice user interfaces. The session included audience participation in a VUI design exercise.
Many SMEs are challenged to implement its business principles. Their success depends on sustaining viability and growth; therefore an innovative approach helps them to identify the core of its business. Osterwalder’s Business Model Canvas translates SME’s expectations into business processes providing a clear focus, and the Business Model Shafer helps enterprises to execute strategic choices.
The influence of these two business models on internationalization of SMEs should be displayed by the case of Create it REAL. Create it REAL is active in the 3D printing industry and focuses on developing new technology to improve 3D printers. It is believed that the different business models enables thinking through all the aspects of the company, thus finding the influence on its internationalisation strategy.
By merging the findings from Osterwalder’s Business Model Canvas and Business Model Shafer, the thesis underlines the potential way how Create it REAL’s business model influence its internationalisation's strategy.
Rapid prototyping and how to avoid building a product nobody wantsMike Parsons
Discover the best practices in rapid prototyping so you can test and validate your new product or service. Learn the best methodologies, tools and approaches to test a user's pains and gains.
Introducing some of the product management and design concepts and methodologies commonly use by product managers to design a customer centric product that creates new habits. In this session, you will learn about the product manager job, the meaning of innovation, turn insights into product ideas and finally build a product where people be hooked.
UXPA2019 Not Your Average Chatbot: Using Cognitive Intercept to Improve Infor...UXPA International
This presentation from UXPA 2019 will review cognitive intercept as pertains to search, and how it extends to an additional domain (live agent chat). Evidence that it helps users and lowers help desk volumes will be discussed.
UXPA2019: Voice User Interface Design for Customer Support: Design guidance ...UXPA International
This talk from UXPA 2019 focused on the challenges, lessons learned, and best practices in designing voice user interfaces for customer support reinforced by three recent user studies. It explored both high and low level design issues. It also discussed methodological techniques for testing voice user interfaces including creating flow diagrams for prototypes and conducting usability evaluations of these designs with users. This was an informative session especially for those who are beginning their journey in designing and testing voice user interfaces. The session included audience participation in a VUI design exercise.
Many SMEs are challenged to implement its business principles. Their success depends on sustaining viability and growth; therefore an innovative approach helps them to identify the core of its business. Osterwalder’s Business Model Canvas translates SME’s expectations into business processes providing a clear focus, and the Business Model Shafer helps enterprises to execute strategic choices.
The influence of these two business models on internationalization of SMEs should be displayed by the case of Create it REAL. Create it REAL is active in the 3D printing industry and focuses on developing new technology to improve 3D printers. It is believed that the different business models enables thinking through all the aspects of the company, thus finding the influence on its internationalisation strategy.
By merging the findings from Osterwalder’s Business Model Canvas and Business Model Shafer, the thesis underlines the potential way how Create it REAL’s business model influence its internationalisation's strategy.
Rapid prototyping and how to avoid building a product nobody wantsMike Parsons
Discover the best practices in rapid prototyping so you can test and validate your new product or service. Learn the best methodologies, tools and approaches to test a user's pains and gains.
Lean UX Secrets: Engage & Delight in a Digital World (Digital Summit Atlanta)Sarah Weise
This talk on Lean UX was presented at Digital Summit Atlanta by Sarah Weise.
Program Description: Stop hearing crickets. Learn the secrets to amp up meetings with your team, your customers and your stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. We’ll break down the nuts & bolts of how to conduct successful working sessions in order to get the most from your team members during meetings, and uncover deep drivers to create a better experience. After years of experimenting with hundreds of hands-on activities for commercial and government clients, we’ll be sharing our top creative activities. We’ll show you what works to gather information about target audiences, business goals, website goals, top tasks, key differentiators, and personas. This session is specifically designed for you to take away tips and tricks that you can apply to your own meetings. That’s right: try this at home, folks.
Usability: whats the use? Presented by We are Sigma and PRWDNexer Digital
For websites, good usability is a matter of survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. For intranets and applications the question is one of productivity. In many organisations employees waste inordinate amounts of time searching for and assimilating the information they need to do their jobs. This lost time has a real, tangible value so ROI for designing internal systems with User Experience in mind, and spending some time testing and improving the usability of the system, is pretty compelling.
As people with a strong User Experience focus we don’t need to be convinced of the value of good usability, but for many companies who are thinking of revamping their site, intranet or portal it isn’t quite so clear cut.
Presented by Chris Bush, www.wearesigma.com and
Paul Rouke, www.prwd.co.uk
I am a UX Writer and Content Strategist with a background in Internationalization and Localization. I help organizations create products that delight both global and local audiences by providing insight, creativity, and effective strategies for different types of content.
In this talk we discuss why it pays to define each MVP before building anything, common artifacts used to define an MVP, ways to formulate good hypotheses and test them in the market, and last but not least, what you need to know to plan and build the MVP successfully. Interactive exercises are incorporated in this talk.
Lessons learned by making data science products at Tokopedia. This includes a recommendation engine, marketing automation and challenges with data science and AI products.
Lean Startup + Story Mapping = Awesome Products FasterBrad Swanson
To deliver the right outcomes, you need to learn your customers needs and validate your assumptions as early as possible. This means getting an early version of your product completed to start testing, validating and improving. This session will demonstrate how to combine Lean Startup and User Story Mapping techniques to determine where to start and how to learn early and often.
Participants will start with a partially completed Lean Canvas to flesh out and then define a product roadmap by building a Story Map. We will use Lean Startup concepts of Minimal Viable Product (MVP) and validated learning to focus on outcome over output.
Learning objectives:
Understand the importance of accelerated learning and techniques to achieve it
How a Lean Canvas can help shape your product vision and MVP
How to build a story map to create a product roadmap
How to use a story map to validate your users' journey
Howie Schwartz at TA Tech 2016: Mobile Is Ruining Your Candidate's First Impr...Crowded, Inc.
www.crowded.com
Presentation from Howie Schwartz given at TA Tech conference in Las Vegas, Nevada September 19-21 2016
Topic: Mobile-first technology and how you need to leverage this to attract candidates!
Why the Way You Collect the Voice of the Customer MattersJose Briones
Voice of the Customer may be one of the most misunderstood concepts in the product management process. Unfortunately any survey or conversation with a customer these days is labeled as “Voice of the Customer” and just viewed as a “check box” item.
We will relate different Voice of the Customer approaches with project portfolio classifications for product development
MVP: Minimum Viable Product vs. Maximum Value ProductLiquid Reality
Start-ups and product reboots are all thinking the same thing - how quickly can we get to market? The app market is break-kneck, and being first-to-market, or soon-to-market can be important, but, not at the expense of quality. In this talk we'll explore the motivations for being first, and argue the values of being "better"
From experience, we'll focus on how to convince clients and stakeholders to buy-in to quality over "fast" - as a philosophy, as a differentiator, and as a process to making it happen.
Anyone can make an app - just look at any of the app stores, but only the ones that focus on the customer, on quality, and on the entire experience as a whole will succeed.
This talk will give you a roadmap to create better products, get and keep clients on-board with your direction, and deliver outstanding products to the market.
There are multiple ways of using technology to make money. In this presentation I talk about my personal views and experiences of developing mobile apps and monetizing the apps to generate revenue. What are the improvements, trips and tricks that can be used to increase the customer base and revenue. Also I give reasons why I chose developing mobile apps rather than selecting other options out there.
Lean UX Secrets: Engage & Delight in a Digital World (Digital Summit Atlanta)Sarah Weise
This talk on Lean UX was presented at Digital Summit Atlanta by Sarah Weise.
Program Description: Stop hearing crickets. Learn the secrets to amp up meetings with your team, your customers and your stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. We’ll break down the nuts & bolts of how to conduct successful working sessions in order to get the most from your team members during meetings, and uncover deep drivers to create a better experience. After years of experimenting with hundreds of hands-on activities for commercial and government clients, we’ll be sharing our top creative activities. We’ll show you what works to gather information about target audiences, business goals, website goals, top tasks, key differentiators, and personas. This session is specifically designed for you to take away tips and tricks that you can apply to your own meetings. That’s right: try this at home, folks.
Usability: whats the use? Presented by We are Sigma and PRWDNexer Digital
For websites, good usability is a matter of survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. For intranets and applications the question is one of productivity. In many organisations employees waste inordinate amounts of time searching for and assimilating the information they need to do their jobs. This lost time has a real, tangible value so ROI for designing internal systems with User Experience in mind, and spending some time testing and improving the usability of the system, is pretty compelling.
As people with a strong User Experience focus we don’t need to be convinced of the value of good usability, but for many companies who are thinking of revamping their site, intranet or portal it isn’t quite so clear cut.
Presented by Chris Bush, www.wearesigma.com and
Paul Rouke, www.prwd.co.uk
I am a UX Writer and Content Strategist with a background in Internationalization and Localization. I help organizations create products that delight both global and local audiences by providing insight, creativity, and effective strategies for different types of content.
In this talk we discuss why it pays to define each MVP before building anything, common artifacts used to define an MVP, ways to formulate good hypotheses and test them in the market, and last but not least, what you need to know to plan and build the MVP successfully. Interactive exercises are incorporated in this talk.
Lessons learned by making data science products at Tokopedia. This includes a recommendation engine, marketing automation and challenges with data science and AI products.
Lean Startup + Story Mapping = Awesome Products FasterBrad Swanson
To deliver the right outcomes, you need to learn your customers needs and validate your assumptions as early as possible. This means getting an early version of your product completed to start testing, validating and improving. This session will demonstrate how to combine Lean Startup and User Story Mapping techniques to determine where to start and how to learn early and often.
Participants will start with a partially completed Lean Canvas to flesh out and then define a product roadmap by building a Story Map. We will use Lean Startup concepts of Minimal Viable Product (MVP) and validated learning to focus on outcome over output.
Learning objectives:
Understand the importance of accelerated learning and techniques to achieve it
How a Lean Canvas can help shape your product vision and MVP
How to build a story map to create a product roadmap
How to use a story map to validate your users' journey
Howie Schwartz at TA Tech 2016: Mobile Is Ruining Your Candidate's First Impr...Crowded, Inc.
www.crowded.com
Presentation from Howie Schwartz given at TA Tech conference in Las Vegas, Nevada September 19-21 2016
Topic: Mobile-first technology and how you need to leverage this to attract candidates!
Why the Way You Collect the Voice of the Customer MattersJose Briones
Voice of the Customer may be one of the most misunderstood concepts in the product management process. Unfortunately any survey or conversation with a customer these days is labeled as “Voice of the Customer” and just viewed as a “check box” item.
We will relate different Voice of the Customer approaches with project portfolio classifications for product development
MVP: Minimum Viable Product vs. Maximum Value ProductLiquid Reality
Start-ups and product reboots are all thinking the same thing - how quickly can we get to market? The app market is break-kneck, and being first-to-market, or soon-to-market can be important, but, not at the expense of quality. In this talk we'll explore the motivations for being first, and argue the values of being "better"
From experience, we'll focus on how to convince clients and stakeholders to buy-in to quality over "fast" - as a philosophy, as a differentiator, and as a process to making it happen.
Anyone can make an app - just look at any of the app stores, but only the ones that focus on the customer, on quality, and on the entire experience as a whole will succeed.
This talk will give you a roadmap to create better products, get and keep clients on-board with your direction, and deliver outstanding products to the market.
There are multiple ways of using technology to make money. In this presentation I talk about my personal views and experiences of developing mobile apps and monetizing the apps to generate revenue. What are the improvements, trips and tricks that can be used to increase the customer base and revenue. Also I give reasons why I chose developing mobile apps rather than selecting other options out there.
Innovation is one of the ultimate buzzwords of our era but what is it really? What is its meaning? How can we see it? Replicate it? Scale it? In his talk, I propose that innovation really is the “removal of friction” from a system; and that through this lens we can understand the rise of design, lean startup, Silicon Valley and possibly many other innovative happenings across time.
The talk covers the following topics:
1. The Real Lesson Steve Jobs Taught Us
2. The Rise of Design
3. Innovation = The Removal Of Friction?
4. Co-opting Innovation
How to leverage your work with a Product Mindset - Mark Opanasiuk.pdfMark Opanasiuk
How to leverage your work with a Product Mindset - Mark Opanasiuk
1. What is a Product Mindset?
2. Product Thinking Mindset on Personal level.
3. Product Mindset on Organization level.
Materi Perancangan Aplikasi Mobile yang disampaikan pada acara Bimbingan Teknis Entrepreneurship Kreatif Digital (Mobile Application dan Game) 16-17 September 2016 oleh Hanifah M Azzahra, S.Sn., M.Ds. yang diadakan oleh Badan Ekonomi Kreatif (Bekraf) bekerjasama dengan Universitas Brawijaya Malang
Marketing Plan for "Insta Vote", A LIVE voting mobile application capable of generating LIVE results.
This task is a part of Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.
Slides from the "Much ado about Agile", Agile Vancouver Conference 2015. This talk is around examples of MVP on small startups and Enterprise level. What's the ultimate MVP?
Chuck Liu Design Research Lead KISSmetrics @chuckjliu cliu@kissmetrics.com
Market research helps you make decisions.
3 Essential Mantras of Market Research 1
Goal: Make better decisions, faster.
Get things done in days, not weeks or months.
Market research priorities are different depending on what stage your business is at
There are many FREE resources out there.
Google Trends: Measure market potential and interest AVINASH KAUSHIK HTTP://KISS.LY/LEANAC
Talking to experts: Get the detailed scoop of workflows and processes
1. Hypothesis- driven Have an idea to prove or disprove
2. Short and targeted 5 days, 2 weeks max
3 Ways for Early Stage Businesses to do Lean Market Research 2
1. Survey + Social Distribution Cheap (or free), but requires more work on your part
1. Make a screener or survey 2. Tweet/share it out 3. Analyze
Try the good ole’ “asking for a friend” (except it’s you really asking)
Whether you’re actually asking for a friend or not, this actually works be er, especially if you tag a potential competitor
1. Ask a question on Quora 2. Revitalize an old relevant thread with a new comment 3. Ask people to answer an existing question
2. AdWords Easy setup, variable expenses
You Pay for Clicks, Which Is Pre y Realistic
AdWords Keyword Planner does the work for you in volume and interest
1. Practice your pitch 2. Limited character count = concise messaging 3. Bad ideas = no problem
3. Amazon Mechanical Turk Disclaimer: I haven’t tried yet, but I want to
Mechanical Turk Plan: Simple • Design a test • Distribute a test • Analyze the data
3 Strategies for Existing Businesses/ Enterprises to Getting Faster Research Done 3
1. In-App Surveys Contextual, relevant, and dismissible
Existing workflow and pain points • Nudge your customers with in-app surveys • Open-ended
In-App Survey Pros and Cons Pros • Low cost • Low effort • Can be turned on/off as you please to measure activities over time • Quick responses based on targeting technique Cons • Limits demographic to your existing users • Can potentially annoy your users
2. Experience Sampling Uncover user needs and behaviors
Pros • Highlights behaviors, moods, stress levels • Gives context to these behaviors depending on how it was administered (same time every day, multiple times a day, etc.) • Measures differences over time Cons • Risk of participants dropping off or stopping participation • Incentive needed to lure in • Not good for checking if someone is doing a task repetitively Experience Sampling Pros and Cons
3. Persona Advisory Board
Quick Review: Personas (thanks to Buffer for these images!
Pros • Highly contextual information about day in the life, workflow, and process • Visibility into which tools are used for tasks • Deeper relationship and trust built with customer Cons • High amount of effort on your part • Recruiting can be hit or miss depending on your relationship with customers / th
Aligning Product Strategy with Customer Feature RequestsProductPlan
We’ve all been on customer calls where we’re asked for a feature that just does not align with our product strategy. It’s not a problem if one request is an outlier, but how should you handle recurring requests from your customers that do not align with your product strategy? In this webinar, product management veterans share real examples of feature requests that did not naturally fit with the company’s vision.
How great is your product idea? Every idea is great, but not every product idea can monetize itself. The product development process is crucial in deciding whether or not your product can be pushed to production. This guide will teach you how to validate your product ideas so that you can launch your next product successfully.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3. 3 broad buckets
• Defining a product opportunity and building a new product
• Adding features to existing product
• Improving existing features
4. Defining a Product Opportunity2
4
Customer
Problem
Technology
Solution
Company
Capabilities
An unmet/underserved customer
need or unsatisfactory current
customer situation that is relatively
widespread
Technology or product
innovation that can address
the customer problem better
than available alternatives
Ability to develop,
deliver and sustain a
differentiated
solution in a
profitable manner
Opportunities are an
intersection of a customer
problem, a viable solution
and an addressable
market
5. Definition of Discovery2
• Discovery is the process of discovering and defining a high-opportunity
Customer Problem, the Persona who has that problem and a
Minimum Viable Product that can address the customer problem.
• Definitions:
• High-opportunity problems are important ‘jobs’ with low satisfaction
• Users are people whose problem is solved (defined via Personas)
• Customers are people/organizations who buy the product
• Customers may be same or different from Users
• If they are different, you need to solve both Customer and User problems
• Minimum Viable Product is the bare bones set of requirements that the
product must have in order to solve the core customer problem
5
6. Approaches to Discovering Opportunities
• Introspection and intuition
• Customer observation and pain points
• Salesforce and partner feedback
• Data analysis (usage, sales, social data, market research data, etc.)
• Competitive analysis
• Market analysis
6
11. Think: Discovery Hypothesis2
• Hypothesized Customer Problem: We believe that people like (customer
type/ persona) have a need for (or problem doing) (need/ action/
behavior).
• Proposed Solution: We believe that there is an opportunity to create a
(product/solution) that will solve this problem by doing
(functionality/benefits).
• Hypotheses: To discover if we can build a solution that customers really
will want and pay for, we need to know:
• H1
• H2
• H3 (etc.)
12. Example: Caltrain Mobile App2
Customer Problem: Caltrain is the local train that runs from San Jose to San Francisco.
Riders include daily commuters and occasional train riders. Occasional riders
experience a number of problems. They don’t know how to buy tickets, they don’t
know how to pay for parking, they don’t know which platform to stand on. They don’t
know how to tell what stop they are at or when and where to get off the train. We
believe that if Caltrain tackled some of these problems, they might convert more of
these occasional riders into daily commuters, growing their ridership.
Proposed Solution: We believe that there is an opportunity to build a Caltrain mobile
app that will address some of these usability problems. The app would walk the
occasional train rider through each step of the process of riding the train, starting with
where to park, how to buy a ticket, updates on when the next train is coming, updates
on where you currently are relative to where you want to get off the train. We believe
that Caltrain will pay us $10,000 to build the app and a 5% commission on incremental
bookings made by occasional riders.
Hypotheses underlying the idea:
• H1: Occasional train riders will download a Caltrain mobile app before they ride the train.
• H2: The problems that occasional train riders experience are big enough that they will
remember to use the app they downloaded earlier to help solve their problems.
• H3: The desire to ride the train is great enough that if occasional train riders had help they
would ride the train more frequently.
• H4: Caltrain will be willing to pay for app development as well as a commission on incremental
ticket sales.
13. IRCTC having flight booking
• I/we believe [target market] will [do this action / use this
solution] for [this reason]
• I believe that people booking train ticket will book flight since they
are not able to get a train ticket. What’s wrong?
• What MVP will you build to test your hypothesis?
• Post launch: How will we measure success of this product?
14. 10 Questions for Product Opportunity Assessment*
1. Exactly what problem will this solve? (value proposition; 4Ps, 5Cs?)
2. For whom do we solve that problem? (target market: remember STP?)
3. How big is the opportunity? (market size)
4. What alternatives are out there? (competitive landscape)
5. Why are we best suited to pursue this? (our differentiator)
6. Why now? (market window)
7. How will we get this product to market? (go-to-market strategy)
8. How will we measure success/make money from this product?
(metrics/revenue strategy)
9. What factors are critical to success? (solution requirements)
10. Given the above, what’s the recommendation? (go or no-go)
14* Marty Cagan, “Assessing Product Opportunities”, *http://www.svpg.com/assessing-product-opportunities/
15. Think: Jobs-to-be-done
"Most companies segment their markets by customer
demographics or product characteristics and
differentiate their offerings by adding features and
functions. But the consumer has a different view of the
marketplace. He simply has a job to be done and is
seeking to 'hire' the best product or service to do it.”
Example: Gaana.com
• JTBD: Organize and manage music for personal use
• Related emotional job is to organize and manage
music in a way that feels good
• A related emotional/social job is to share songs with
friends.
• Related jobs might be to download songs from the
Internet, make playlists, discard unwanted songs,
and pass the time.
16. Make
• Personas are fictional
characters represent the
different user types that
might use your product in a
similar way
• User story/flow
• Wireframes
17. Check: Analytics
• Segmentation is about
grouping together people
by a common characteristic
• A funnel is made up of the
measurement of the key
event at each step of the
flow or user journey
• Cohort analysis: how users’
behaviour changes over
time
• Metrics
• A/B testing
18. How would you make IRCTC better?
• What do you mean by better?
• User experience
• What are the current problems?
• No right or wrong answer but avoid faux paus
• Allowing people to choose seat like a plane with Age/Gender displayed on each
booked seat
• How can IRCTC make more money?
18
19. Uber having “ride later” option
• What is the customer problem you are trying to solve?
• What is your target segment?
• What is competition doing?
• What are the operational challenges?
19
21. Defining the Minimum Viable Product (MVP)
21
“The minimum viable product (MVP) is that product which has
just those features (and no more) that allows you to ship a
product that resonates with early adopters; some of whom will
pay you money or give you feedback”1
1. Eric Ries, “Startup Lessons Learned” (blog), 3/23/09,
http://www.startuplessonslearned.com/2009/03/minimum-viable-product.html
Developing the MVP is a strategy targeted at avoiding building products that
customers do not want, that seeks to maximize the information learned about the
customer per dollar spent. "The minimum viable product is that version of a new
product which allows a team to collect the maximum amount of validated learning
about customers with the least effort."
22. Breaking Down the MVP Definition2
• Minimum: There are usually just one or two core problems that
products need to solve.
• The iPod lets you store a bunch of your music and play it on the go
• Facebook lets you find friends and share information with them
• eBay lets you sell used stuff or buy used stuff
• Viable: Two questions to ask -
• Will people use it?
• Will someone pay for it?
• Product: Any artifact such as:
• A commercial product
• A service
• An entire business
22
24. Dropbox
• Biggest risk: making something no one wants
• Not launching -> painful, but not learning -> fatal
• Put something in user hands (doesn’t have to be code) and get real feedback
ASAP
• Know where your target audience hangs out and speak to them
• 1M users in 7 months, 4M in another 15 months
• Went viral:
• 35% from referrals: 2-sided incentives
24
25. Examples of MVPs2
• Dropbox – The founders of Dropbox, started with a 3
minute video for their MVP. It looks like a normal product
demonstration. And that’s all it is. There is no code. When
they released the video online, however, their waiting list
went from 5,000 people to 75,000 overnight!
• Foursquare – Collects customer feedback using Google
Docs. Nobody has to maintain code.
• Virgin Air – Virgin Air used only one plane and one route to
test their hypothesis. As they worked out the kinks in their
strategy they started adding more planes and routes.
• Groupon – It started out as a simple WordPress blog with a
widget that used AppleScript to send PDFs coupons via
Mail.app.
25
26. Typical PM interviews
• Behavioral questions/PM role questions
• What excites you about PM role?
• Product Case study questions
• Test of structured thinking
• Favorite product: Why? What will you improve in that?
• Build a new product to solve a problem
• Add a new feature in existing product
• Uber for senior citizens
• Mobile app for restaurant chain
• Enter a new market for an existing product
• Guesstimate questions
• Estimate the number of autos near IIM
• How much money does Google make form Gmail?
• Analytical skills
• Making sense out of huge data
• Given the Google search terms for a certain period
27. PM Case questions approach
• Ask Clarifying Questions & scope the problem
• Remember, there is no point continuing with an answer if you haven’t fully grasped the
situation
• Communicate Your Answer Outline
• There is nothing worse for an interviewer than trying to follow a candidate’s unstructured
train of thought when responding to a product question
• Identify the Users / Customers and their Use Cases
• Although you might have lightly touched upon this while asking some clarifying questions,
this step is crucial to locking down exactly who the product’s customers and users are and
their use cases.
• Identify Gaps in the Use Cases
• Start thinking about how current products/solutions in the market address these use cases
and whether or not there are any gaps or room for improvement
• Brainstorm Features / Improvements
• Prioritize and Identify Trade-offs
• Based on the most important variable
• Summarize your Recommendation
27
28. More case questions
• Amazon wants to do drone delivery in India. How would you go about doing that?
• How much money does gmail make for Google?
• How will you launch a credit card loyalty program in India? (Fin)
• How would you make mobile app for tracking weight and calorie consumption?
• How would you design a mobile app to find a good & reliable maid or cook or
drive?
• Flipkart wants to add 2 hours delivery service in India. How would you approach
that?
• You are HUL what product will you build to counter Patanjali products? (FMCG)
• How will you compete with Jio’s product offering? (Telecom)
• How can Maggi rebuild its brand in India, new product launch? (FMCG)
• What is your favorite product? Why do you like it? What one feature will you add
to it and why?
28
29. Getting ready
IT
• Your resume should showcase experience: product, analytics & domain
• IT services people: If they have worked on product for a client or domain expertise
• Technical: prep on things on your resume: architecture,
Non-IT
• Resume should show domain expertise and some product experience
IT/Non-IT
• Read a lot of stuff
• Techcrunch, Quora, ET, Podcasts: TechNews
• Write a blog atleast once a month
• Sharpen product thinking, Play with products, form opinions
• Apps, websites
• Observe UX
• Products you liked, disliked
• Build on domain
• Keep facts in memory
• Revenues, # downloads
• Discuss, debate, share thoughts with peers
29
30. MBA Courses that can help
• Marketing
• 4P, 5Cs, STP, Laddering
• B2B marketing
• Brand management
• Marketing research
• Surveys, Segmentation etc.
• UX/Design, Design thinking
• Business analytics
• Regression, Factor analysis etc.
• New product development or Product management
• Ideation to GTM
• Finance
• NPV, projections
• Some strategy
• Competition, M&A, GTM/Market-entry
31. Resources
• Books:
• Product management handbook
• Cracking PM interview
• Product management desk reference
• Lean start-up: Eric Ries
• Lean analytics
• UX for Lean Startups
• Inspired: How To Create Products Customers Love
• Videos
• The Art of Product Management with Sachin Rekhi, Wharton
https://www.youtube.com/watch?v=huTSPanUlQM
• 16 Killer videos on Product Mgmt. essentials
• https://userbrain.net/blog/12-killer-product-management-videos
• Design thinking by Tim Brown, IDEO
• https://www.youtube.com/watch?v=U-hzefHdAMk&t=152s
• Product school
• https://www.productschool.com/blog/product-management-2/interview/the-ultimate-list-product-manager-interview-questions/
• Others
• KPIs for apps
• Guestimate Q’s
31
32. More Online resources
• www.productmanagerhq.com
• The Top 12 Product Management Mistakes
• The Product Manager’s Essential Reading List of 2016
• The Famous PM Reading List on Medium
• The Past and Future of Product Management
• http://www.crackingthepminterview.com/
• The Art of Product Management (author Jackie Bavaro’s blog)
• What distinguishes the top 1% of product manager’s from the top 10%?
• Good Product Manager, Bad Product Manager (Ben Horowitz)
• How to Hire a Product Manager (Ken Norton)
• The Art of Decision Making as a Product Manager (Sachin Rekhi)
• 3 Reasons Better Products Don’t Always Win (Sachin Rekhi)
• What I Look For in a Product Manager (David Lifson)
• Be a Great Product Leader (Adam Nash)
• Getting Hired: How to Get a Job in Product Management
• The Product Manager Handbook (Carl Shan, Brittany Cheng)
• The Art of Delivery (Ibrahim Bashir)
• The PM Interview (Raphael Korach)
32
34. IT PM sample jobs from iimjobs.com
(links might expire)
• PM: Paytm
• PM: Amazon
• PM: Cisco
• PM: AMEX
• PM: Intuit
• PM: Cardekho.com
• PM: Jabong
• PM: Limeroad
• PM: Digital roadmap for Genpact
• PM: Digital business for ABP group
• PM: Banking & Digital payments for Tally
35. Non-IT PM sample jobs from iimjobs.com
(links might expire)
• PM: General insurance
• PM: Building material industry
• PM: Healthcare
• PM: Home loans & mortgage
• PM: Pharma
• PM: Glass MNC
• PM: Car retail finance
• PM: Equipment manufacturing
• PM: Fintech
• PM: BFSI, MF
