Marketing Plan for "Insta Vote", A LIVE voting mobile application capable of generating LIVE results. This task is a part of Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.

1. “Insta Vote”
The Voting App
Marketing Plan

2. Outline
Executive Summary
Product Overview
Market Overview
Threats
Opportunities
Target Customers
Tactics
Price
Implementation Schedule
Communication
Distribution

3. Executive Summary

4. Overview of Situation
• A number of times situation arises when a group of people have to
make a vote.
• Traditional way of voting is usually cumbersome and also
uncomfortable for some.
• “Insta Vote” app is the solution to traditional voting.

5. Company’s Goal
• Major goals of the company are:
• To provide a platform for LIVE voting.
• To provide a reliable medium for conducting polls, and display result in an
effective way.
• Through the application, an individual will be able to post a question,
and the concerned group will be able to instantly voice their opinion.

6. Product Overview

7. “Insta Vote” is one of its own kind in the sense
that it provides the facility of “LIVE Voting”
through Local Hotspot which doesn’t require
access to Web.

8. “Insta Vote” is reliable. A unique pin is generated
every time an event is posted. Only an individual
with the pin can participate in the poll.

9. “Insta Vote” is free for all to download, and Local
Voting is free of cost. You can create as many
events as you want and post as many questions as
you can.

10. Market Overview

11. “Insta Vote” is unique in its own way. But there are some
potential competitors in the market. Some of them include:
“VoxVote Live Voting App”, “Poll Everywhere” and “Live Voting
App”.

12. Most of the competitors are premium service providers,
and even their prices are higher than the prices of
“Insta Vote” application

13. THREATS

14. Greatest threat for “Insta Vote” would be to have
a competitor offering all the services free of cost.

15. OPPORTUNITIES

16. • Greatest opportunity for “Insta Vote” is its time of launch, which is
“Present”
• Another opportunity for “Insta Vote” is availability of competitors’
product which can help in the positioning and deployment of “Insta
Vote”
• Most of the customers are not aware about the presence of
competitors’ product, this in itself is an opportunity to gain the
customers’ loyalty before the competitor does.

17. Target Customers

18. People involved in Education Sector. Such as teachers,
students, researchers, etc. For example: If a teacher gives a
question and asks for an opinion from the students, then
students can use the app to poll their opinions

19. People involved in Corporate Sector. Decision makers often
have to take opinion of the staff or colleagues. The traditional
way of voting is often too cumbersome and time taking. “Insta
Vote” on the other hand is fast, efficient and more versatile.

20. Tactics

21. Product Attributes
• “Insta Vote” is a mobile application capable of running on both
Android and iOS Operating System.
• “Insta Vote” minimum requirements are:
• Space Requirements = 10-15 MB
• Ram = 512 MB
• Android OS = 5.0 (Lollipop) or Above
• iOS Version = iOS 5 or Above
• Hotspot Capability
• Internet Accessibility

22. Brand
• Name : “Insta Vote”
• Slogan: “To Make Voting Easier and Instant for You”
• Meaning of Brand Name: “Insta Vote” is made up two words. “Insta”
short for “Instant” and “Vote”. Thus, Implying “Instant Vote with
Instant Result”

23. Price
• “Insta Vote” is a freemium product.
• The Premium version of the application includes two parts:
• Advanced Features (Eg: Long Distance Voting through Web) + Events (Events
grant “enhanced analytics” for results)

24. Premium Packages
Combo Pack 1: Advanced Features + 1 Event = $14.99
Combo Pack 2: Advanced Features + 5 Events = $39.99
Combo Pack 3: Advanced Features + 10 Events = $69.99
Events Pack 1: 5 Events = $34.99
Events Pack 2: 10 Events = $59.99
Events Pack 3: 25 Events = $144.99
Events Pack 4: 50 Events = $289.99

25. Implementation Schedule
2 Months : Studying The Market (Competitors’ Position, Consumer
Requirements, etc.)
6 Months : Development and Refinement of Application
(Includes Alpha and Beta Testing Phase)
2 Months : Studying Consumer Behaviour
2 Months : Introducing Changes and Studying Consumer Reaction
1 Month : Finalising Policies and Strategies
Thereafter : Testing and Maintenance of Application +
Launching Consumer Incentives

26. Communication
• Product Information will be conveyed through Social Media
platforms such as Facebook, Twitter, LinkedIn, etc.
• “Insta Vote” also has a dedicated blog, that will be used to
communicate the description of product. Various changes, updates
and new releases made within the product will also be mentioned in
the blog

27. Distribution
• Product will be distributed mainly through the official stores of
Android and iOS Operating Systems, i.e. Android’s Play Store and
Apple’s App Store
• “Insta Vote” will also be available at the official blog to download for
both the operating systems

28. Thank You

29. Disclaimer
Created by Shantanu Pandey, SSCBS DU, during a Marketing
Internship under Prof. Sameer Mathur, IIM Lucknow