This app allows users to review products and see other reviews to help with online shopping decisions. Users can add reviews, rate reviews as useful, and create wishlists. The app aims to help users avoid regretted purchases by providing product details, screenshots, videos and reviews in one place. It also links to trustworthy shopping sites. The business model involves advertising and links from companies whose products are reviewed in the app. Competitors include TripAdvisor and Amazon which allow reviews and sales, while this app focuses only on reviews.

1. By Henry Foster, Max Hubbard & Elliot Smythe

2. Who, What, When, Where and Why
Our app is aimed at internet consumers and allows them to review products
and to see other reviews.
This app can be used whilst looking for something to purchase or to plan
what you think will be a good purchase for you by assessing the reviews.
This app we be useable anywhere with internet access and you can also
favorite or add items to your wish list which you will be able to see offline.

3. Problem
Are app solves the problem of buying a product or item and finding out it was
not what you thought it was or it wasn’t what you expected it to be like and
want to refund it, especially on online services.
To solve online purchasing issues through not knowing enough detail of the
product or if worth the money you are paying for

4. Question
How can you be sure that you are getting what you’re paying for?

5. Key insight statements
Many people worry about spending their money incorrectly, this prevent
people buying the wrong product. It also stops the worry that the website
you are purchasing from is untrustworthy and is trying to scam you as the
app has a list of trustworthy websites you can buy it from.
We have also found that certain companies forge fake review to make you
buy their products more and this would eliminate this factor because we
would be able to block certain users if they comment on the same product
repeatedly.

6. Mini Elevator
Our team, Omnicron, are in the process of putting together an app to help
internet customers to purchase products that they will regret buying and to
give them cheaper or an even better alternative to the product they are
planning on buying.

7. User Profiles
We have had feedback from 20 people who have given us key information on
how the app is viewed towards the public. This information has shown us
our target market lies within the more avid shoppers, especially online
users.
We have learnt that people would like to have this app because it would be
good to have a universal reviews for different products all in one place
instead of going onto different sites to see peoples opinions.
We also had someone say that it would be an improvement from other
reviewing services because normally you can't post other products or url
links to something that is better than the product you are interested in
purchasing.

8. One of the other competitors on the market are Consmr
but the app allows you to take a picture of a barcode or
QR code and it will bring up the product and reviews.
Our app however holds more viable uses and ease of
access if the barcode is not available
Alternatives and how our app differs

9. Overview
This app offers reviews on products before purchasing the item in person or ordering online with little knowledge on
the product
Reviews can be added by users for new or existing products on the app which can be rated to either possibly
become the top useful comment for the public or be taken down as off topic or useless information.
On certain popular products, they can become “popular” and be viewed on the homepage of the topic when the topic
is narrowed down for general ease.
(Search bar is also available)
On the products own page, screenshots and videos are shown to get inner detail on the product and have video links
of up front reviews by people

10. Flow of app & user feedback
integrated
We have tried to make our app come under the ‘3 click rule’ in which you only
have to use three ‘clicks’ or swipes etc. to get to wherever you want to get
to so in our app if you want to find a review for a product it only takes three
taps and similarly if you want to find other products similar to it. The
feedback we have received about this underlying feature is very positive
and our users have said that it makes it very easy to navigate around the
app and it makes the app very user friendly and easy to use.

11. Wireframes

12. Key Wireframes 2/3

13. Feasibility
(Data, content, technical)
We have found that the app would be easily feasible on
the technical view on the app and the content of it would
take time to build. The data managing would be not too
difficult, I think the hardest part would be the rating
system and having everyones rating averaged and then
shown in the ‘star rating’ form.

14. Business Model
The business model we have chosen is having features in our app that companies who own the products (that
feature in our app) can place links to their website or put other products that are similar to the product they supply
in the recommended section. We plan to make money of this because we think that companies will want to direct
as much traffic as they can from our app from people who want to buy their products thus creating a benefit for
them also.

15. Our marketing strategy will consist of advertisements of online shopping
websites for games, books, movies and technology.
Our pricing strategy will be penetration pricing. We will use this method
because it would help our app penetrate the market, therefore increasing
our chance of survival when starting up. This will be essential for our app
because the reviewing market is very competitive.
We are going to try to advertise our product on online shopping services and
possibly on the more popular ones. Our product slogan is “Think before you
buy” and below is a storyboard of the advertisement:
Marketing Strategy

16. Extras
We had a professional IT expert who came and talked to us about our ideas
and explained some key points that helped us with what we should
implement into our app and what we should not. A method we used to find
out key points for the app as to make us draw a venn diagram which is
shown on the next slide. We filled this in and found where our app idea was
strongest and weakest and used this knowledge to alter our idea slightly to
strengthen the weaker area and to make sure the strongest points of the app
where more prominent.

17. Venn Diagram
Useful
Useable
Reviewing
services are
popular. e.g.
tripadvisor.
Helps you with internet shopping-
very popular in app industry
3 click
rule
Can be used anywhere
with internet
Simple, easy
interface, age no
problem
Desirable
Popular top 10
Screenshots
and videos
on products
Time/money saving
Competitors
- Tripadvisor alternative
Problem
the app
solves Problem is to save money and time on
products purchased online without full
detail on the product
Reviews all in one, easily
accessible place
Implemented wish
list and related
products
Reading reviews help
you, writing reviews
help others
Member contribution
bonus
Rated reviews for most
useful to reviewers
“Other
customers
bought”

18. Competitors
Features tripadvisor Amazon eBay Trustedreview
s
Compare the
market
MoneySuper
Market
booksprice Review It.
Rating
Summaries
Yes (narrow
down
features)
Yes Yes Yes Yes Yes No To Include
Popular
Section
Yes Yes Yes Yes No Yes No Yes
Public Rating Yes Yes Yes Yes Yes Yes No Yes
Specific range
of products
Yes Yes Yes Yes No No Yes Wide Range
USP
Item summary No Yes Yes Yes No No No Yes
Do they sell
products or
review them?
Review (but
link to
product)
Review and
sell
Review and
sell
Review Sell and
Review
Links Review (But
link to
product)
Review
(But link to
product)
Recommende
d retail
price/standard
cost
No Yes Yes Yes No No Yes To include
Pictures/other
media of the
products
Yes Yes Yes Yes No Yes Yes To adapt on