The document provides an evaluation of media products created for a campaign about copyright awareness. It summarizes that the evaluator's website, posters, and Twitter account were clearly linked through shared logos, slogans, colors, and target audience. Feedback was gathered through surveys and presentations which helped improve the work. The target audience was refined to specifically focus on females ages 15-17. The products were created to raise awareness of copyright issues among this group and provide education on related topics.

1. EVALUATION
Over the past five months I have been working towards completing a brief given to me by
the campaign Copyright Heroes. I have been working in a group to try and meet the needs
of the brief. My three media products, my website, twitter and posters are clearly linked in
many ways. One way is that the logo appears on all posters, one large one at the top and a
smaller one at the bottom, it appears on various pages on my website and it is the 'profile
picture' on my twitter. Our same slogan and contact details also appears on all products, at
the bottom of my posters, on the contact us page on our website and in our bio on twitter.
I feel that the three of my posters are clearly linked to each other as well as they contain the
same slogan, contact details, logo, house style and layout but also the images which appear
on every poster include images of teenage girls and some are on more than one poster
which make it easier to see that they are from the same campaign.
The posters that the other members of my group have made also follow the same layout,
colours and similar pictures. The target audience for each of our products is the same,
teenage girls of ages 15-17. I think that having the same target audience helps to make our
products clearly linked and I think it is clear that all of our products are aimed at the same
audience because we have used the same colour scheme throughout and we have used the
same language which is aimed at the younger audiences. Also on our posters I think it helps
show a link between each of ours because we have used similar style background images
and in most posters there are girls who feature on more than one poster. I feel that we have
made a connection to Copyright Heroes from the brief because we have hopefully informed

2. our audience of the possible effects of copyright infringement and piracy and have taught
them that it is better to pay for their music and films instead off downloading them for free.
I think the best way we have done this is through
our website. Our website was the only way we
could get a large amount of information across to
our audience. I believe that Copyright Heroes are
well known by a small percentage of people which
will continue to grow. I think our twitter account is
a key reason we have been recognised because
most people from the age group in our target
audience have social media and if we are able to
get lots of people following us, we are able to get
them to know more about the issue we are raising
awareness to. We have also retweeted several
relevant things from famous people who are also
trying to raise awareness of the effects from
copyright. For example this tweet from One
Republic.
I think our audience will listen more if the message is
from a well-known celebrity. We have also informed
them how the music and film industry will not have a
future if copyright continues which is what is asked for
us from the brief.
I think the research I have carried out has been really
useful for us to be able to fulfil the brief as it helped us
understand what people from our age group which
include people from my target audience still need to be
informed about. If I did not complete all of the research
that I did, I would have found it difficult to be able to
achieve the requirements from the brief as before I
carried out my research I did not
understand some of the terms (like
intellectual property and copyright
infringement) that I needed to know to
be able to inform my audience so the
research helped my knowledge which I
then used to notify my target audience. I
think my whole project has followed the
brief and I have referred to it in most
stages of my campaign with clear links
throughout.

3. The audience for my media product is females of ages 15 to 17, they would be in class E as
they are in education and are earning nothing or very little. Their
interests would include listening to music, watching movies,
social networking, dance, sport and playing instruments. The
majority of them will still be in full education. I think this is a
suitable target audience because I feel they will be the easiest
audience to get my message across to because as I am part of
this audience and therefore I will know what I would expect to
hear and I know what I did not know before my research.
My group and I carried out various surveys that members from
our target audience gave their responses to. We found the
responses we got very useful as we used them to find out what
people from the age
group and gender knew
about the issues of
copyright and piracy. I used
my responses to tell me what I needed to focus on
informing my audience. Althoughwe only got responses
from small amount of people, it still helped us as it still
gave us a clearer idea.
For example from just
three of our questions we got the idea that the majority were
not aware of the copyrightlawswhichhelpedusbecause it told
us we needtoinformour audienceson the laws. We found out
that eventhoughthe majorityof people believe piracyisnotok,
there are still some who think it is ok and for those who have
said it is not ok, a
large amount of
themstill think it is ok to watch or download something
illegally. This helped us understand that we needed to
work on teaching our audiences the consequences of
copyright and piracy.
I used the feedback from mine and my group’s first
presentation to improve my second. From my first
presentation I was told I needed to speak with more
confidence and that us, as a group needed to mention links
to the brief more often. We used this for when we were
preparing the second presentation as we made several links
to both our target audience and the brief. I feel I was more
confident with the second presentation as well. We also
used our presentation feedback to improve my target
audience as from the comments we got, it made us realise
that our target audience could be reduced and we could be
more specific which I feel has helped us as we learnt that we were working with a too large

4. range. This is the only major change we made during our project. I am glad we decided to
however I feel it would have helped us more if we decided to change our target audience
sooner into the project so that we could have
focused on targeting just females. We changed
our logo to appeal to just females instead of
males and females.
On all of our posters we have many groups of
girls, who are part of our target audience
featuring on each of our posters. They are shown
holding a piece of paper which has relevant
information about some of the issues we have
covered, whether it’s the title, a tweet or a
definition. I think this is a good idea because it
tells our audience that there are people of the same gender and age groups who are
supporting the issues which may help to encourage them to help stop copyright and piracy.
The groups of girls are acting as the ‘heroes’ in our campaign as they
are helping to get the message across to others giving
them a positive representation. We have chosen to
represent them in this way because it tells the
audience that they can too, make a positive
difference.
On all of our posters, they follow the same layout and I
think we have made it clear that they are from the
same campaign. They have their own original looks to
them however the all
have similarities. They all feature our logo,
the striped top edge, black section at
the bottom with all of our information, the image with the
group of girls holding a piece of paper, bright colours and the
use of ‘bubble’ speech marks. They also have our slogan at the
top, our logo repeated at the bottom and our twitter and website
links.
I think that as a group we started off very organised however we found it hard to keep on
track nearer the end as it was more difficult as we had to be together during the production
of the website and posters because we had to make them have a clear link and we had to
work together on the website as it was a joint task between us which made it hard as we
had to find time when we were all free to meet up and work on it. We split up the work
fairly equally and we all did extra bits of work to help each other. During the creation of our
product we changed one thing. We changed our target audience which is quite a large part
of the process as it affects how our products look and the language we use etc however we
all decided it was the best thing to do as it would help us to make our target audience
clearer. Due to changing our target audience, we chose to change the colour of our logo

5. from the colour scheme of red and black to pink and black which we all preferred. I do not
think that we worked to time as we spent too much time on our research and we should
have saved up more time for our production as we left it quite late to start the production
of our website and posters.
We have decided that we will put our posters in schools because that is where everyone in
our target audience go, we will put them on toilet doors, in the corridors and in classrooms.
These are suitable places in a school because girls will see them if they pass them regularly.
We will also place some
posters at bus stops and in
shop windows. Although
these will be seen by a
smaller percentage, they will still be seen by many of our audience. We have decided to
leave posters in places where members of our target audience visit regularly in their free
time such as shopping centres and cinemas. We will have a link to our website on our
posters which will be seen where they are placed, in schools, shopping centres and cinemas
where lots of our target audience will see it and they can easily copy the link down and visit
it. It will also be posted on our twitter account regularly. I think this will be the best place to
put our website link as the majority of
our target audience have social media
and will easily access the link.
I think me and my group worked as a
team very well. However when we were
working together we found it quite
difficult to focus and got very distracted
during lesson time but we got everything completed in the end. I think I made quite a large
contribution to our project, the main pieces of work I did for our group were the brainstorm
for what products we were going to make, the prezi for the conventions of our campaign,
the pros and cons for our idea, our logo designs, the prezi and
script for our 2nd presentation, our final ideas, several pages in
our website including the reducing the issue, our research and
contact us and the movie/clip for our website. We also split
the main production up as we all produced 3 posters each and
at least 3 pages on our website. Overall I think all of us pulled
our weight in the production and research for our campaign
because we all put a lot of work into what we did.
Overall what I think went well in our project is the link
between our posters, twitter and website with the bright
colours and pictures we have used. I think this went well
because it helps to show we are from the same campaign and we would be easily
recognisable. I also think that we listened to our audience feedback with the surveys and
feedback from our presentations. I feel we have done this because we completely changed
our idea after listening and reviewing our feedback from our second presentation which

6. lead to changing our target audience which meant adapting our logo and how we presented
our whole campaign. I think our presentation is a strength but we should think about how
we manage our time next time. What alsowentwell wasusworkingasa team as eventhoughwe
fell alittle behindonthe production,we all gotonreallywell,gotonwiththe workwe had to do but
also agreed and listened to everyones opinions and ideas.
I think that for us as a group we found it difficult to manage our time. To improve next time
we should set deadlines to when we need certain parts of the project completed. This way
we would not spend too much time on the research tasks and would have enough time to
complete the production on time. Next time I also think we should decide who is doing what
before we start so that all of us have equal amounts of input to the project.