The document evaluates Nicole Tunningley's social action products aimed at raising awareness of transphobia. It summarizes the intended purpose, message communication, and appropriateness for the target audience of posters, logos, bookmarks, leaflets, and merchandise. It also compares the products to professional examples and analyzes survey feedback on aesthetic preferences, statistical impact, and how the work made people feel. The feedback indicates the leaflet was the most informative product while the merchandise was less effective at communicating the message.

1. Social Action Evaluation
Nicole Tunningley

2. Posters - Evaluation
• Are your finished pieces fit for their intended purpose?
The original intended purpose of my posters were to inform and raise awareness and I feel that it does achieve
that purpose design-wise
• Do they communicate your message clearly?
I wanted my information/statistics to have certain impact as with my subject a lot of people were unaware that it
was even an issue.
The first poster draft I made, I eventually decided to discard as I didn’t feel that it communicated what I wanted it
to and didn’t really have an impactful message with the aesthetic I wanted.
• Are they appropriate for your target audience?
Most of my poster products are appropriate for my target audience as they aren’t too mature for younger people
to feel uncomfortable and they aren’t too youth-orientated so that the older side of my demographic feel isolated
from the subject.
According to my feedback people do believe that the aesthetic of my work suits the subject under discussion.
Also, the statistics aren’t to grim for people, they just make them think about how much of a problem transphobia
is.
(Discarded
)

3. Comparison to professional
products:
One clear difference between the professional product and my
own, is that they have used genuine photographs of a trans
women to give a visual representation of trans people.
Another difference is that the poster has more text and even a
statement from the subject.
One reason I came up with the basic ‘toilet sign gender
stereotypical’ aesthetic is so that it is easily recognizable. I feel
that if I did as the other poster had and designed it around a
photographed subject not only would it be unnecessarily
difficult for my subject but I wouldn't get the same vibe
On my survey, quite a few people responded saying that my
posters seems basic. I do have this aesthetic purposefully to
enhance how childish this poster in particular is, though I do
admit after looking at the survey responses that they could
have something more to them.

4. Logo - Evaluation
• Are your finished pieces fit for their intended purpose?
I think my finished pieces do fit the purpose I intended them to as they metaphorically resemble my aims for the
campaign whilst also having a recognisable and professional appearance about it.
• Do they communicate your message clearly?
My chose logo (far left) has all the components I wanted for my logo, such as the trans sign, the earth (to
represent it as a global subject) and my paper chains(stood together to represent unity). This I do believe is
represented and communicated throughout my work
• Are they appropriate for your target audience?
The was a positive response in my survey in which a responder stated that they liked my logo in particular out of
all my work, so I am presuming that people do in fact consider it both appropriate and suitable for my subject

5. Comparison to professional
products:
The producer of the professional poster and myself both decided to go for
the approach in which we include the trans sign in our logos.
One thing that separates my logo from theirs is the way they have
represented unity, my logo shows what seems almost like ‘paper men’
stood around the sign. But the other logo has the hands in a impactful way
resembling strength in the unity interlocking with the sign to make it more
specific.
When comparing my logo to another of a more professional standard, I
have come up with thins I could improve on. For one, my paper chain
people are not interlocking in any way, if they were for example holding
hands it would increase the aspect of unity in my logo.

6. Bookmark - Evaluation
• Are your finished pieces fit for their intended purpose?
I wanted to create something that would be easily
distributed and quite eye-catching and the aesthetic is very
clearly related to my subject. (Blue – Male, Pink – Female
and Yellow – Gender Neutral)
• Do they communicate your message clearly?
Out of all my work I think this design is very informative on
the subject which is what people unaware of the problems
of it need.
Statistically, it teaches people uneducated on the subject
the problems that can occur. Whilst also discussing the
solutions for any of the problems that people involved may
go through, either with themselves or people they know.
There are sections on the product that tell you who to
contact, to help them through it.
• Are they appropriate for your target audience?
Informatively and aesthetically, yes, I would say that this
particular piece of work is appropriate for my target
audience.
I would say so as it isn’t visually inappropriate for the
younger side of the spectrum whilst also not being too
statistically dull for the older end.

7. Leaflet - Evaluation
• Are your finished pieces fit for their intended purpose?
Yes, I believe it does. As I wanted a more compact version of the information and aesthetic scene previously but printed
as like a foldable, informative structure. I particularly like how (when it is folded up) it has the title of the subject on the
front and helplines, important information on the back almost like it is a business card
• Do they communicate your message clearly?
I believe that it does communicate my message quite clearly and in a better form than my bookmark does, it carries the
same information and images but I think my leaflet is better as it leaflet has more purpose.
• Are they appropriate for your target audience?
My leaflet is just as appropriate for my audience as my bookmark is informatively but practically it is more appropriate.

8. Comparison to professional
products:
http://www.equalitiestoolkit.com/sites/default/files/gender%20awareness%20le
aflet%20version2.pdf
The only piece of work I could find that even remotely relates to the
aspect/content of both my bookmark and leaflet is an online leaflet pdf by
www.equalitiestoolkit.com in which they educate someone who knows nothing
about trans problems on subjects such as gender Dysphoria, how it is not
relatable to their sexual orientation etc. This leaflet is called ‘Gender Awareness’,
it contains trans terminology, support links, contact information, how to support a
trans person and trans discrimination from the media.
Aside from all that, they have little images on their work which makes it seem
quite dull, the images also are not original unlike mine and the overall layout
seems slightly out of proportion in comparison.
(Page 1 of 2)

9. Merchandise - Evaluation
• Are your finished pieces fit for their intended purpose?
I wanted to make a piece of merchandise that not only had aesthetically purposes but practical ones to, the
interchangeable sweatbands I do believe fit that purpose. However, I do not believe that my hat design does meet it’s
initial purpose to be worn at campaign event to promote the cause. This is because aesthetically, I do not feel that it
would be worn wilfully on another occasion. Maybe without the logo in the centre people would feel more inclined to
wear it.
• Do they communicate your message clearly?
Honestly, I don’t think that my merchandise communicate my message clearly, this is because I don’t think that people
who don’t know anything about the subject won’t recognise it for what it is
• Are they appropriate for your target audience?
I do think that my merchandise is appropriate for my target audience as hopefully they would be the ones
wearing/using it for it’s informative (promoting) purposes.

10. Comparison to professional
products:
The professional piece of merchandise I found that I
may compare to mine, is a very basic trans colour
schemed version of the rubber bands typically used for
promotional/charitable purposes.
I like this idea because it is how a trans person identifies
and this is them showing the public that they are trans in
a proud fashion. My favored piece of merchandise
(sweatbands) seems to me more practical for gender
fluid people, who go between genders as it helps people
use the correct pronouns. They do not help however if
people do not wish to be gendered at all and prefer
‘They’ pronouns, which could be
Something that I could work to improve
on.

11. Target audience - product
preference
Product preference amongst my
target audience is quite varied,
but through the results it is clear
that my preferred product was
my leaflet.
A lot of people in my survey
stated that they like my leaflet
and posters because of how
informative they were as they felt
that is what is needed for such a
subject.

12. Evaluation - Aesthetic
I created an aesthetic that is slightly childish
for my subject as I felt that it suited it and I
was relieved to see that 5 out of 6 of my
respondents either agree or understand why I
did.
Overall, none of my target audience that
responded to my questionnaire didn’t like the
art style/layout I chose for my
subject/products, which is essentially all I
really needed to know.

13. Evaluation - Statistic
My work was appreciated
throughout and is seen
with typically varied
people’s opinions in the
comments of some
questions.
Most people, which is to
be expected from the
younger side of the age
range, already believed
that transphobia and
gender discrimination was
wrong. So they simply
stated this and then how
my work has only
cemented their opinion on
the subject.
Therefore to get a more
varied opinion I would
need to target the old side

14. Evaluation – Impact on the
public
Though at a first glance it seems people do not
think my work has much meaning it can be
explained throughout the rest of the results.
Essentially, all of my responders had ticked the
box for being 19 or younger. So all I have is a
youthful opinion on the matter rather than an
older more traditional aspect on the situation
which would give me a more varied possible
stronger opinion.

15. How it made my target
audience feel
It was clear from the responses that occurred
from these questions on the survey that
people knew that transphobia and ender
discrimination was bad. But they all had learnt
something from the statistics and facts I used
in places such as my posters and
leaflet/bookmark.