Throughout the production of his film, the author gathered feedback from his target audience at various stages to improve his work. This included getting feedback on early drafts of the poster and loglines from friends to better understand what would appeal to audiences. He also posted an early draft of the short film on YouTube to get comments, but it did not receive much traffic. To obtain more useful feedback, the author then showed a focus group the film and had them fill out a questionnaire, which provided valuable insights into how the audience experienced the film.