Flipkart's Definition of return on investment (ROI) encompasses beyond profits made on your investment, with us it's ROI+.
With Flipkart Product Listing Ads the value of your investment means so much more. Return on your investment is just one of things you get. Now you gain new customers that are added to your loyal customer base and your products get noticed by millions everyday hence, your future returns are more
Making the Case for Promotional PlanningMark Krebs
Make the most of your advertising budget with effective Promotional Planning. In part one, you will find benefits and goals of effective promotional planning and in part two, you can see how to implement an effective promotional plan in your company.
Flipkart's Definition of return on investment (ROI) encompasses beyond profits made on your investment, with us it's ROI+.
With Flipkart Product Listing Ads the value of your investment means so much more. Return on your investment is just one of things you get. Now you gain new customers that are added to your loyal customer base and your products get noticed by millions everyday hence, your future returns are more
Making the Case for Promotional PlanningMark Krebs
Make the most of your advertising budget with effective Promotional Planning. In part one, you will find benefits and goals of effective promotional planning and in part two, you can see how to implement an effective promotional plan in your company.
After completing this tutorial, you will be able to:
Understand Benefits of Product Listing Ads
Explain the functions of the Advertising tab
Create an Ad Campaign on the seller portal
Prabhat Shah — Taking Amazon Advertising to the Next LevelSemrush
These slides were presented at the SEMrush webinar "Taking Amazon Advertising to the Next Level". Video replay and transcript are available at https://www.semrush.com/webinars/taking-amazon-advertising-to-the-next-level/
Million Dollar Case Study: Europe – Session #16 – Launching With Amazon PPCKym Ellis
You made it to the launch but what comes next? Find out how to successfully set up Amazon PPC campaigns that will drive extra sales and generate new keyword data during your launch campaign.
Google adwords tutorials by om sir's student neha nayakOM Maurya
how to create Google adwords campaign and use bid strategy according to goals like increase traffic we use cpc,for brand awarness we use cpm, for conversion goals we use cpa, for vidoe display add we use cpv bid strategy techniques..
How to set up campaign in google adwords by Tanuja TalekarTanuja Talekar
This presentation will show you step by step process on how to set up your campaign in google adwords.Just follow all the steps carefully and you will be able to create a great campaign yourself.
Best practices: Finding New Customers to your E-commerce with Facebook AdsAlbin Stööp
This presentation will give you a good overview on how to get more customers to your E-commerce through Facebook Ads. Includes Website Conversion Campaigns, Conversion Optimization, Dynamic Product Retargeting and other subjects related to Facebook and Instagram marketing.
Note that this eBook is from July 2017 and may not be reflecting the latest features, if you're reading this "in the future".
SearchLove San Diego - Nancy-Lee McLaughlin - Advertising on Amazon: How to T...Distilled
With nearly half of US internet users starting their product searches on Amazon it is vital to understand what tools marketers can utilize to be successful on the ever-changing platform and how to incorporate this into your total digital media plan. Join us in this session to gain valuable insights into Amazon's Advertising platform and how to win.
In this module we will discuss:
What is a promotion and what are its benefits?
What are the features of promotions tab on seller panel?
How does promotions tab works?
How to register for promotions via seller panel?
The Q4 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with strategies & insights to maximize profitability & growth for the upcoming Q4 shopping rush.
This year, we’ll focus on how to properly prepare your listings & ensure you display in search, Q4 strategies for your Sponsored Product campaigns & how to create a winning Q4 game plan.
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
4. How to create a PLA campaign?
Accept the T&Cs and click on the Start Now button
5. How to create a PLA campaign?
Your PLA Dashboard will look like this -
6. How to create a PLA campaign?
Scroll down the page and click on Create New Campaign available under the
Your campaign section
7. How to create a PLA campaign?
Under the Settings section, you need to enter the campaign details -
8. How to create a PLA campaign?
Enter the name of your campaign
9. How to create a PLA campaign?
Enter the budget limit you have set for your PLA campaign on a per-day basis
Eg. If you want to spend up to Rs. 500 daily, set the daily budget as Rs. 500
10. How to create a PLA campaign?
Here, you need to enter your maximum budget for this ad campaign.
As this field is optional, if you leave it blank, your campaign will run until the amount in your
wallet gets exhausted
11. How to create a PLA campaign?
Click on the Save button
12. How to create a PLA campaign?
Under the Product Exclusion section, you need to de-select the products which you do not want to advertise
13. How to create a PLA campaign?
Here, you can de-select the products in two ways -
AI - It will automatically exclude the products for a campaign that are analyzed to attract lesser attention
Manual - It will allow you to ‘exclude’ the products you don’t want to advertise
14. How to create a PLA campaign?
If you want to exclude the products manually, enable the button for Manual mode
15. How to create a PLA campaign?
Click on Yes, change to Manual Mode
16. How to create a PLA campaign?
Click on Edit Product Exclusion
17. How to create a PLA campaign?
Here, you can filter your list of products using the available options.
Click on the Apply button
Products satisfying the above requirements will appear on doing so
18. How to create a PLA campaign?
Now, de-select the products by simply clicking on them and then
clicking on Exclude Selected Products
19. How to create a PLA campaign?
Click on the Save button
20. How to create a PLA campaign?
Under the Bid Settings section, you need to set the bidding rate for your campaign -
21. How to create a PLA campaign?
Here, you need to select the type of bid for your campaign
22. How to create a PLA campaign?
There are two types of bid -
1- ROI (Return On Investment): ROI stands for Return on Investment or Return on Ad Spends. It is simply the returns that you get (through sales,
i.e. GMV in Rs) by investing in Paytm PLAs.
For example, if you invest Rs 100 in PLA and get GMV (Gross Merchandise Value) of Rs 500, then your ROI would be 500/100 = 5x, i.e. 5 times.
You can set your ROI Target in Bid Settings, i.e. the ROI you want to get through Paytm PLAs.
2- CPC (Cost Per Click): CPC stands for Cost-per-click (CPC), it refers to the cost that you pay for each click on your ads. It also means you pay
only when someone clicks on your ad and visits the product detail page.
Each time an ad space is available, an auction is carried out that decides which product will be placed on the available ad space. CPC Bid helps
you to set bids for your ads at the campaign level, category level, and SKU level.
23. How to create a PLA campaign?
Enable for ROI
If you want to select the ROI target, follow these steps -
24. How to create a PLA campaign?
Here, you need to enter the campaign-level ROI target
ROI target -
25. How to create a PLA campaign?
Here, you can check the ROI target recommended by the system
ROI target -
26. How to create a PLA campaign?
If you want to set the category-level ROI, click on Configure
ROI target -
27. How to create a PLA campaign?
Here, you can check the category names
ROI target -
28. How to create a PLA campaign?
Here, you can check the total amount spent in the last 30 days in the category
ROI target -
29. How to create a PLA campaign?
Here, you can check the ROI set for the last 30 days for the category
ROI target -
30. How to create a PLA campaign?
Here, you can set the ROI target for your particular category
ROI target -
Note – If you do not set the ROI target for any category, the campaign-level ROI target will be applied on that category
31. How to create a PLA campaign?
Here, you can check ROI target suggested by the system
ROI target -
32. How to create a PLA campaign?
Once you have set the ROI target for your categories, click on the Save button
ROI target -
Note – If you do not set the ROI target for any category, the campaign-level ROI target will be applied on that category
33. How to create a PLA campaign?
If you want to set SKU (product)-level ROI target, click on Configure
ROI target -
34. How to create a PLA campaign?
Click on Set ROI for new SKU
ROI target -
35. How to create a PLA campaign?
Click on this arrow to filter or sort your products
ROI target -
36. How to create a PLA campaign?
Here, you can filter your list of products using the available options.
Click on the Apply button
Products satisfying the above requirements will appear on doing so
ROI target -
37. How to create a PLA campaign?
ROI target -
Here, you can check the product names
38. How to create a PLA campaign?
ROI target -
Here, you can check the total amount spent in the last 30 days on the product
39. How to create a PLA campaign?
ROI target -
Here, you can check the ROI set on the product in the last 30 days
40. How to create a PLA campaign?
ROI target -
Here, you can set the ROI target for a particular product belonging to you
Note – If you do not set the ROI target for any product, the category-level ROI target will be applied and if category-level ROI target is not set, the campaign-level ROI
target will be applied on that product ad
41. How to create a PLA campaign?
ROI target -
Here, you can check the Suggested ROI by the system
42. How to create a PLA campaign?
ROI target -
Once you have set the ROI target for your products, click on the Save button
Note – If you do not set the ROI target for any product, the category-level ROI target will be applied and if category-level ROI target is not set, the campaign-level ROI
target will be applied on that product ad
43. How to create a PLA campaign?
Enable for CPC
If you want to select the CPC bid type, follow these steps -
44. How to create a PLA campaign?
Here, you need to enter the campaign-level CPC bid
CPC bid type -
45. How to create a PLA campaign?
Here, you can check the CPC bid recommended by the system
CPC bid type -
46. How to create a PLA campaign?
If you want to set the category-level CPC, click on Configure
CPC bid type -
47. How to create a PLA campaign?
Here, you can check the category names
CPC bid type -
48. How to create a PLA campaign?
Here, you can check the total amount spent on the category in the last 30 days
CPC bid type -
49. How to create a PLA campaign?
Here, you can check the CPC set on the category in the last 30 days
CPC bid type -
50. How to create a PLA campaign?
Here, you can set the CPC bid for a particular category
CPC bid type -
Note – If you do not set the CPC bid for any category, the campaign-level CPC bid will be applied on that category
51. How to create a PLA campaign?
Here, you can check the CPC as suggested by the system
CPC bid type -
52. How to create a PLA campaign?
Once you have set the CPC bid for your categories, click on the Save button
CPC bid type -
Note – If you do not set the CPC bid for any category, the campaign-level CPC bid will be applied on that category
53. How to create a PLA campaign?
If you want to set the SKU (product)- level CPC, click on Configure
CPC bid type -
54. How to create a PLA campaign?
Click on Set CPC for new SKU
CPC bid type -
55. How to create a PLA campaign?
Click on this arrow to filter or sort your products
CPC bid type -
56. How to create a PLA campaign?
CPC bid type -
Here, you can filter your list of products using the available options.
Click on the Apply button
Products satisfying the above requirements will appear on doing so
57. How to create a PLA campaign?
CPC bid type -
Here, you can check the product names
58. How to create a PLA campaign?
CPC bid type -
Here, you can check the total amount spent on the product in the last 30 days
59. How to create a PLA campaign?
CPC bid type -
Here, you can check the CPC set for the product in the last 30 days
60. How to create a PLA campaign?
CPC bid type -
Here, you can set the CPC bid for a particular product belonging to you
Note – If you do not set the CPC bid for any product, the category-level CPC bid will be applied and if the category-level CPC bid is not set, the campaign-level
CPC bid will be applied on that product ad
61. How to create a PLA campaign?
CPC bid type -
Here, you can check the CPC as suggested by the system
62. How to create a PLA campaign?
CPC bid type -
Once you have set the CPC bid for your products, click on the Save button
Note – If you do not set the CPC bid for any product, the category-level CPC bid will be applied and if the category-level CPC bid is not set, the campaign-level
CPC bid will be applied on that product ad
63. How to create a PLA campaign?
Now, click on the Save & Go Live button
64. How to create a PLA campaign?
Under the ‘Your Campaign’ section, you can check all the campaigns you have created