The document provides instructions on how to use the Product Listing Ads (PLA) dashboard on the Paytm Mall seller panel. It explains how to filter the dashboard data by seller name, product category, brand, date range, and other metrics. It also describes how to view campaign performance data at the campaign, product, and category level including budgets, spending, orders, and ROI. Suggestions may appear to update budgets or product listings. The dashboard allows sellers to optimize and improve their PLA campaigns on Paytm Mall.
Flipkart's Definition of return on investment (ROI) encompasses beyond profits made on your investment, with us it's ROI+.
With Flipkart Product Listing Ads the value of your investment means so much more. Return on your investment is just one of things you get. Now you gain new customers that are added to your loyal customer base and your products get noticed by millions everyday hence, your future returns are more
As functional consultants, during implimentation we are facing a lot of problems to simplify O2C process and sales order entry its self. After a lot of research to simplify sales order entry process with out enhancement and modifications, find out certain functionalities that improve End user experience. Please share your experience, opinions and suggestions.
Flipkart's Definition of return on investment (ROI) encompasses beyond profits made on your investment, with us it's ROI+.
With Flipkart Product Listing Ads the value of your investment means so much more. Return on your investment is just one of things you get. Now you gain new customers that are added to your loyal customer base and your products get noticed by millions everyday hence, your future returns are more
As functional consultants, during implimentation we are facing a lot of problems to simplify O2C process and sales order entry its self. After a lot of research to simplify sales order entry process with out enhancement and modifications, find out certain functionalities that improve End user experience. Please share your experience, opinions and suggestions.
Production statistics
Here you can see the number of stores with and without coupons, the number of stores with coupons in production, and in QA stages. The same real-time data is presented in percentages and also can be searched by the store's name to view the specific data for each one.
Coupons auto-apply statistics by merchants
Here you will find the data based on stores. Also, there are such metrics as:
- Success events / Number of configs in production ratio
- The percentage ratio of stores with show events to stores with coupons in production
- The percentage ratio of stores with start events to stores with show events
- The percentage ratio of stores with success events to stores with start events
- The line graph shows the whole picture clearly and with all details.
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5. Understanding PLA dashboard
Select the Seller name option, enter the seller name, and click on the Apply button
If you want to filter the account details on the basis of Seller Name, follow these steps -
Note- This option is applicable for Brands only
6. Understanding PLA dashboard
Select the Product Category option, select the categories, and click on the Apply button
If you want to filter the account details on the basis of product category, follow these steps -
7. Understanding PLA dashboard
Select the Brand option, enter the brand name, and click on the Apply button
If you want to filter the account details on the basis of Brand name, follow these steps -
Note- This option is applicable for individual sellers only
14. Understanding PLA dashboard
Under the Program Contribution section, you can check the performance of yout PLA campaigns
against the organic sales (sales through non-PLA on Paytm Mall)
17. Understanding PLA dashboard
Here, you can check the status of a campaign - whether it is running or paused
Also, you can run a paused campaign by clicking here
23. Understanding PLA dashboard
This notification shows some important parameters which require action from your end
You can check the same by clicking on View Suggestion
24. Understanding PLA dashboard
This message shows that you need to update your daily budget
You can update your daily budget by clicking on Edit Daily Budget
Here, you can check the available suggestions -
25. Understanding PLA dashboard
This message shows that you need to update your list of products
You can update the list of products by clicking on Select more SKUs
26. Understanding PLA dashboard
The “You’re all set” message shows that you don’t need to make any update in your Bidding Strategy
32. Understanding PLA dashboard
To view product-level details, click on the Products tab
Under the Catalog Performance section, you can view the product-level and category-level details of your PLA campaigns