PLA dashboard

1. Understanding The
Product Listing Ads
Dashboard

2. What is PLA dashboard?
The PLA Dashboard helps you check the details related to the performance of your campaigns, such as:
Funnel Metrics Performance Trends Program Contribution
Catalogue PerformanceCampaign Performance Category Benchmark

3. Checking PLA dashboard
To check your PLA dashboard, login to the Paytm Mall seller panel and follow these steps -
Click on PLA Dashboard

4. Selecting the date range
Select the date range for which you want to check the details of your ad
campaigns and your PLA account performance

5. Funnel Metrics

6. Understanding funnel metrics
In the Funnel Metrics section, you can check your overall account
performance for the selected time period such as:
Spend- Total amount spent from your PLA wallet
Ad impressions- Number of times your product ad is displayed to the
customers
Ad Clicks- Number of clicks your product ads have received
Orders- Total number of received orders
GMV- Total revenue generated through product ads.
ROI- Total ROI achieved
The Orders and GMV are attributed over a 14 day period. This means
that if a customer clicks on a PLA ad and buys the product within the
next 14 days, then that order and GMV is attributed to the PLA ad.

7. Performance Trend

8. Analyzing performance trend
This is a graphical representation of your PLA account performance, where you can analyze the various attributes of your
account performance by following these steps:
Select the attributes form the dropdown which you
want to compare and analyze
Here you can analyze the performance basis of
selected attributes and time interval

9. Deep dive into your account performance
Click on deep dive icon
You can analyze the account performance on Product Category or Brand level by following these steps:
Click on filter icon

10. Deep dive into your account performance
Select the Product Category option, select the
categories, and click on the Apply button
Follow these steps to filter your account details on the basis of:
Select the Brand Name option, enter the
brand name, and click on the Apply button
Product Category Brand Name

11. Deep dive into your account performance
Here you can check the details of your ad campaigns and your account performance basis the
filter applied by you

12. Program Contribution

13. Comparing program contribution
Product views – Compare product views received through PLA campaign with organic listings
Carts – Compare product added to cart through PLA campaign with organic listings
Orders – Compare orders received through PLA campaign with organic sales
GMV – Compare GMV generated through PLA campaign with organic sales
Under the Program Contribution section, you can compare the performance of your PLA campaigns against
the organic sales (sales through non-PLA on Paytm Mall)

14. Campaign Performance

15. Checking campaign details
Here, you can sort your campaign according to the status, budget, and creation date of the
campaign

16. Checking campaign details
Under the Your Campaigns section, you check the details of all your campaigns

17. Checking campaign name
Here, you can check the name of the campaign

18. Checking campaign status
This icon means your campaign is active.
If you want to pause the campaign, you can do so by
clicking on this icon
Here, you can check the status of a campaign - whether it is active or paused
This icon means your campaign is paused.
If you want to relaunch the campaign, you can do so
by clicking on this icon

19. Checking campaign daily budget details
Here, you can check the daily budget for a
particular campaign
Here, you can check the total amount spent till date
on a particular campaign

20. Analyzing campaign performance
Here, you can check the total CPC charged/ROI achieved till date (based on the bid you set for
the campaign)

21. Analyzing campaign performance
Here, you can check the performance of a particular campaign

22. Analyzing campaign performance
Here, you can check the campaign
performance for a selected date
range via graphical representation

23. Analyzing campaign performance
Here, you can see the campaign performance metrics according to the categories,
brands, and products

24. Updating campaign details
This notification shows that you can make some changes
in your campaign to improve its performance
This notification shows some important parameters which
you can change to improve your campaign performance.
You can check the same by clicking on View Suggestion

25. Updating campaign details
You can implement the suggestion prompts marked in red-colored font to improve your
campaigns performance. The green-colored font means that no change is required
You will get a window suggesting the ways to improve the performance for the selected campaign -

26. Updating campaign details
Here, you can update the budget details, exclusion of products and bidding rate

27. Catalogue Performance

28. Understanding product wise performance
To view product-level details, click on the Products tab
Under the Catalog Performance section, you can view the product-level and category-level details of
your PLA campaigns

29. Understanding category wise performance
To view category-level details, click on the Categories tab

30. Downloading SKU analytics report
Click here to download these details in Excel format

31. Understanding SKU analytics report
Sample of an SKU analytics report

32. Category Benchmark

33. Understanding Category Benchmark
Overall Score:
It is your overall competitive score as compared to the other Paytm Mall sellers who all are dealing in the same product category
Benefits of higher score:
• Improves your online visibility
• Help you attract potential customers
• Boost sales of your product
• Increase revenue in your business
Category benchmark helps you to compare your PLA campaign performance against the performance of other sellers who
are also selling the same products on the Paytm Mall platform

34. Understanding Category Benchmark
Average Daily Budget
An average daily budget of all your PLA
campaigns
Learn More
Here, the system will recommend in
case of enhancements required to set a
daily budget
You/Industry
Here, you can compare your average
daily budget with your competitors
Discounted Product Percentage
The percentage of products in your
catalogue with a discounted price
Learn More
Here, the system will recommend in
case of enhancements required to set a
competitive price to attract buyers
You & Industry
Here, you can compare your discounted
product percentage with your
competitors dealing in the same product
category
Avg Views per SKU
An average view of all your products in
the PLA campaign
Learn More
Here, the system will recommend in
case of enhancements required to
improve your visibility
Industry
Here, you can compare your average
view per product with your competitors

35. Understanding Category Benchmark
Average Product Price
The average selling price of the product
in your catalogue
Learn More
Here, the system will recommend in
case of enhancements required to set a
competitive price
You and Industry
Here, you can compare your average
product price with your competitors
dealing in the same product category
Avg Conversion Rate
It is the ratio of your average product
views to your sales (number of orders)
Learn More
Here, the system will recommend in
case of enhancements required to
increase your revenue
You and Industry
Here, you can compare your average.
conversion rate with your competitors
dealing in the same product category
Avg Discount %
The average discount you are offering to
your customers
Learn More
Here, the system will recommend you in
case of enhancements required to set
the competitive prices so that your
customer can get a better discount on
your products
You and Industry
Here, you can compare your average
discount offered with your competitors

36. Thanks everyone!
For any query, please raise a ticket using the Support tab on
your seller panel.