Making the Case for Promotional Planning

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Make the most of your advertising budget with effective Promotional Planning. In part one, you will find benefits and goals of effective promotional planning and in part two, you can see how to implement an effective promotional plan in your company.

Business

part one: MAKING THE CASE FOR
BY MARK KREBS
ALWAYS FORWARD

EFFECTIVE PROMOTIONAL PLANNING WILL…
ALWAYS FORWARD

ALWAYS FORWARD

EFFECTIVE PROMOTIONAL PLANNING WILL…
Identify advertising spend productivity.

ALWAYS FORWARD

EFFECTIVE PROMOTIONAL PLANNING WILL…
Identify advertising spend productivity.
Aid in promotional inventory needs prediction.

ALWAYS FORWARD

PROMOTONAL PLANNING WILL…

ALWAYS FORWARD

PROMOTONAL PLANNING WILL…
Increase frequency of winning items and oﬀers.

ALWAYS FORWARD

PROMOTONAL PLANNING WILL…
Increase frequency of winning items and oﬀers.
Decrease / eliminate loser items and oﬀers.

ALWAYS FORWARD

PROMOTONAL PLANNING WILL…
Increase frequency of winning items and oﬀers.
Decrease / eliminate loser items and oﬀers.
Decrease non-value added re-work and costs.

ALWAYS FORWARD

PROMOTONAL PLANNING RESULTS IN…

ALWAYS FORWARD

PROMOTONAL PLANNING RESULTS IN…
Increased sales and gross margin dollars.

ALWAYS FORWARD

Increased sales and gross margin dollars.
Be er overall forecasting accuracy.
PROMOTONAL PLANNING RESULTS IN…

ALWAYS FORWARD

Increased sales and gross margin dollars.
Be er overall forecasting accuracy.
More eﬃcient ad planning process.
PROMOTONAL PLANNING RESULTS IN…

ALWAYS FORWARD

part two: HOW TO IMPLEMENT PROMO STRATEGY

ALWAYS FORWARD

Want to chat before that?
part two: HOW TO IMPLEMENT PROMO STRATEGY

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Making the Case for Promotional Planning

1. part one: MAKING THE CASE FOR BY MARK KREBS ALWAYS FORWARD

2. ALWAYS FORWARD

3. EFFECTIVE PROMOTIONAL PLANNING WILL… ALWAYS FORWARD

4. ALWAYS FORWARD EFFECTIVE PROMOTIONAL PLANNING WILL… Identify advertising spend productivity.

5. ALWAYS FORWARD EFFECTIVE PROMOTIONAL PLANNING WILL… Identify advertising spend productivity. Aid in promotional inventory needs prediction.

6. ALWAYS FORWARD EFFECTIVE PROMOTIONAL PLANNING WILL… Identify advertising spend productivity. Aid in promotional inventory needs prediction. Create helpful decision tools and systems.

7. ALWAYS FORWARD EFFECTIVE PROMOTIONAL PLANNING WILL… Identify advertising spend productivity. Aid in promotional inventory needs prediction. Create helpful decision tools and systems. Integrate ad decisions and ﬁnancial planning.

8. ALWAYS FORWARD

9. ALWAYS FORWARD PROMOTONAL PLANNING WILL…

10. ALWAYS FORWARD PROMOTONAL PLANNING WILL… Increase frequency of winning items and oﬀers.

11. ALWAYS FORWARD PROMOTONAL PLANNING WILL… Increase frequency of winning items and oﬀers. Decrease / eliminate loser items and oﬀers.

12. ALWAYS FORWARD PROMOTONAL PLANNING WILL… Increase frequency of winning items and oﬀers. Decrease / eliminate loser items and oﬀers. Decrease non-value added re-work and costs.

13. ALWAYS FORWARD

14. ALWAYS FORWARD PROMOTONAL PLANNING RESULTS IN…

15. ALWAYS FORWARD PROMOTONAL PLANNING RESULTS IN… Increased sales and gross margin dollars.

16. ALWAYS FORWARD Increased sales and gross margin dollars. Be er overall forecasting accuracy. PROMOTONAL PLANNING RESULTS IN…

17. ALWAYS FORWARD Increased sales and gross margin dollars. Be er overall forecasting accuracy. More eﬃcient ad planning process. PROMOTONAL PLANNING RESULTS IN…

18. ALWAYS FORWARD

19. ALWAYS FORWARD part two: HOW TO IMPLEMENT PROMO STRATEGY

20. ALWAYS FORWARD Want to chat before that? part two: HOW TO IMPLEMENT PROMO STRATEGY

Making the Case for Promotional Planning

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