This document discusses emerging technologies and how they bridge personal and organizational uses. It notes that search engines can surface personal information and photos shared on social media. Social media platforms use facial recognition software and make user information available to increase connectivity. Small businesses can benefit from social media by using it for merchandising, selling tickets, and enhancing customer relations. The document also outlines how students in a class worked in groups to investigate technologies, create a digital strategy for a business, storyboard a website, and build a proof of concept site in WordPress as part of an emerging technologies module meant to provide active learning experiences.

1. Emerging technologies: bridging personal and organisational uses1SlideImage used under Creative Commons License from Edans

2. Maria KutarMarieGriffithsSomeof our 250studentsAndmeFrancesBell

3. Attribution Some rights reserved by centralasian

5. Attributed to Dan ZenYutaka TsutanoafronieSispace at Salford ModernDope (old account)

6. What is out there about me?Digital identity / footprintReturns pictures on Facebook you might not have expected – as student said “pictures of me drinking wine are on Google!!”Search for yourself on http://www.123people.com/

7. Why are these services making the information available?Facebook covertly launches photo facial recognition software - that users have to opt out of PreoccupationsbenrmatthewsFacebook users upload loads of pictures – connecting them via facial tagging massively increases connectivity http://www.pcworld.com/article/226228/facebook_facial_recognition_its_quiet_rise_and_dangerous_future.html

8. Pocket Magnifierfrom cobalt123 By Axel BührmannSeparation of form and contentAccessibilityMick Roche

9. Develop (Simple) blogging skills

10. Web services and media

11. 180 degree turn on Facebook“You are the product not the customer”

12. Need for active agency, privacy managementhttp://www.mattmckeon.com/facebook-privacy/

13. Your network knows more than you do If you have connections who value you, you can ask direct questions – not too often!

14. 14ReflexivityshapesYour thinkingRealityshapesGetting closer = learningshapesRealityYour thinkingshapes

15. practicetheoryPersonal/ consumerCommercial/ producer

16. What can Social Media do for small businesses?Ninety percent of those surveyed agreed that social media is important to their business. The report reveals that the self-employed (67%) and small business owners (66%) were more likely to strongly agree with this statement.… almost all marketers have four tools in their toolkit: Facebook, Twitter, LinkedIn and blogs. Two surprises in this year’s study: Facebook surpassed Twitter since the 2010 survey, and MySpace is not being used by at least 81% of marketers.Student social media consultantsIdentified opportunities for:MerchandisingSelling last minute tickets for eventsEnhancing customer relationsEtc.http://www.socialmediaexaminer.com/small-businesses-benefit-most-from-social-media-study-reveals/

17. Students work in groups to create digital strategyInvestigate technologiesInvestigate business, plan strategy Storyboard web siteProof of concept site in WordpressAssessed in examination

19. Wordpress as Content Management System Separation of form and content

20. Emerging Technologies module learning experiencesActive engagement and experimentationMultiple perspective thinking – consumer/producer, customer/ service providerInquiring and critical approachNot fixed knowledge