The document discusses the impact of emerging technologies on digital identity and social media, with an emphasis on privacy concerns and the role of social media in business. It highlights how platforms like Facebook utilize facial recognition and emphasizes the need for privacy management among users. The importance of social media for small businesses is also noted, with many marketers recognizing its significance for customer engagement and sales strategies.

1. Emerging technologies ModuleFrances Bell f.bell@salford.ac.ukMarie Griffiths m.griffiths@salford.ac.ukMaria Kutar @salford.ac.uk1SlideImage used under Creative Commons License from Edans

2. Maria KutarMarieGriffithsSomeprevious studentsAndmeFrancesBell

4. Attributed to Dan ZenYutaka TsutanoafronieSispace at Salford ModernDope (old account)

5. What is out there about me?Digital identity / footprintReturns pictures on Facebook you might not have expected – as student said “pictures of me drinking wine are on Google!!”Search for yourself on http://www.123people.com/

6. Why are these services making the information available?Facebook covertly launches photo facial recognition software - that users have to opt out of PreoccupationsbenrmatthewsFacebook users upload loads of pictures – connecting them via facial tagging massively increases connectivity http://www.pcworld.com/article/226228/facebook_facial_recognition_its_quiet_rise_and_dangerous_future.html

7. Pocket Magnifierfrom cobalt123 By Axel BührmannSeparation of form and contentAccessibilityMick Roche

8. Develop (Simple) blogging skills

9. Web services and media

10. 180 degree turn on Facebook“You are the product not the customer”

11. Need for active agency, privacy managementhttp://www.mattmckeon.com/facebook-privacy/

12. Your network knows more than you do If you have connections who value you, you can ask direct questions – not too often!

13. practicetheoryPersonal/ consumerCommercial/ producer

14. What can Social Media do for small businesses?Ninety percent of those surveyed agreed that social media is important to their business. The report reveals that the self-employed (67%) and small business owners (66%) were more likely to strongly agree with this statement.… almost all marketers have four tools in their toolkit: Facebook, Twitter, LinkedIn and blogs. Two surprises in this year’s study: Facebook surpassed Twitter since the 2010 survey, and MySpace is not being used by at least 81% of marketers.Student social media consultantsIdentified opportunities for:MerchandisingSelling last minute tickets for eventsEnhancing customer relationsEtc.http://www.socialmediaexaminer.com/small-businesses-benefit-most-from-social-media-study-reveals/

15. Students work in groups to create digital strategyInvestigate technologiesInvestigate business, plan strategy Storyboard web siteProof of concept site in WordpressAssessed in examination

17. Emerging Technologies module learning experiencesActive engagement and experimentationMultiple perspective thinking – consumer/producer, customer/ service providerInquiring and critical approachNot fixed knowledge