This document discusses social networking and how organizations can utilize social media. It begins with defining social networking sites and how individuals use them to connect with friends, family, and contacts. It then explores why social networking would be relevant for small/medium enterprises, charities, and non-profit organizations, including networking, marketing, sharing knowledge. The document also addresses how organizations can use social media through campaigns, university pages, and selling products. Finally, it notes that while some social networks are free, utilizing social media for organizations requires an investment of time and effort.

1. Social Networks - Why? How? How much? Frances Bell, Salford Business School, Talk given to Chapel Street Business Group www.chapelstreet.org , Thursday 21 February, 2008 in University of Salford Think Lab .

2. Agenda What is Social Networking? Why would SN be relevant to SMEs, Charities, and larger NFPOs? How can Organisations use SNS? How much does it cost? – effort and hard cash?

8. Questions and Discussion