Wbo conference 10 21
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Keynote address from the Women Business Owner's conference, Oct. 21, 2009
![What is social media? ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Wbo conference 10 21
- 1. Using Social Media for Business Development Tish Grier Social Media Strategist & Consultant 413-265-1500
- 9. Many Social Media Tools
- 11. Microblogging
- 12. Photo Sharing
- 14. “ Crowdsourced” product reviews
- 15. Ning Networks & Communities
- 16. Social Networking sites& communities
- 18. Conclusion: Social Media is ubiquitous and the tools are free…. This is a major boon to new business owners and entrepreneurs!
- 22. How a really big business successfully uses social media
- 23. A Small Business Social Media Case Study
- 27. IMPORTANT: Social Media is a long-term strategy—not a hit and run strategy!
- 28. “ You have to be in it to win it”
- 34. Thank You!
Editor's Notes
- Wikipedia gives a very nice 3 part definition of social media…..
- Over the past five years or so, there has been an explosion of tools to facilitate social interaction between businesses and consumers—
- If you are a crafter, you might also use Etsy, which is also an online community….
- Over the past five years or so, there has been an explosion of tools to help us—because after all, we are as much consumers as business people—create socail media
- Some of the questions Citibank asked are the wrong questions. Citibank did not get any data on whether or not small businesses knew they could, say, use blogging software for a website, or that they could get very cost effective ads on Facebook rather than via print.
- And help you to think about what your company needs, and what kinds of social media are going to work for your company….
- First thing I did was preform an exhaustive website and social media audit—reviewed the website, how the product in general is perceived by the public….
- Referring sites were even lower than 7.9% in previous months because THF had no links back to their site. The referring pages for September were mostly from Facebook. And since our Facebook Fan numbers grow daily, we are more than likely getting more clicks through to the website. Latest intelligence on conversion rates for social media say it takes about 18 months to convert this sort of outreach into a sale. However, I believe we’re going to have sales much sooner than that, given the numbers we’re getting so far.
- Social media isn’t ligtning in a bottle, but with careful tending