This document discusses the importance of social media and online networking for businesses. It notes that with today's technology, word-of-mouth communication plays a big role in sales and opinions shared on social media can have either positive or negative impacts. The document recommends that companies invest in social media like Facebook, as it allows for easy customer interaction and engagement through features like pages, is widely used with over 500 million active users, and incorporates other major social platforms in one place.

1. facebookSocial Media & Online Social Networking

2. word-of-mouth communication plays a big part in sales

3. Internet & Web 2.0

4. With today’s tech, people can communicate anywhere, anytime For some, this is the only way to communicatesocial media

5. People’s thoughts & opinions have been empowered through public exposure

6. Positive feedback is great

7. Negative feedback can be catastrophic

8. “Many companies are being victimized by social media rather than capitalizing on it because they’re too slow & ill equipped to react to negative comments that can damage their brands.” social media

9. According to Global Web Index’s Annual Report, 51,000 said….social media

10. Great way to interact with customers