This document discusses how to develop an effective website for a business. It recommends using a content management system like WordPress to build the site, as it allows for easy updating and customization of themes and pages. WordPress can be used to create more than just blogs, and examples are given of businesses that use it to power their professional websites. The document also provides tips for disseminating the website through search engine optimization, traditional advertising, and links from other sites.

1. Making Your Web Site happen Frances Bell, f.bell@salford.ac.uk Image used under Creative Commons License from Edans Slide

2. Agenda Why have a web site? What is a web site? How can businesses implement web sites? Developing a web site Using Wordpress to build a web site Examples of sites with Wordpress Wordpress Themes Getting out there

3. Web Site – ownership and purpose A business/organisation needs a web presence ‘owned’ by key players Purposes may be different e.g. building brand awareness saving money selling products providing improved customer support http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1075383609# Content to match audience

4. What is a web site? collection of related web pages , images, videos or other digital assets Uniform Resource Locator (URL) hosted on web server http://en.wikipedia.org/wiki/Website AND Departure point for accessing resources on other services such as photo sites, video streaming sites, social networking services Home to return to

5. Implementing Web Sites Really easy way http://www.gbbo.co.uk/ Choose a website address Select and customise a template Publish your website OR Develop web site Get Internet Service Provider Available web space Upload Procedure Do you have or require a Domain name?

6. How to Develop web site Get developer to develop pages and publish via Internet Service Provider Can have ‘different’ site just how you want it But what happens when things change? Use Content Management System with purchased/developed/customised themes http://en.wikipedia.org/wiki/Web_content_management_system

7. Using Wordpress for Your Web site Will it just look like a blog? Navigation via theme and additional pages Blog becomes news pages/ press releases Wordpress can be your Content Management System

8. Augmentology http://augmentology.com

9. Birchfield Harriers http://www.birchfieldharriers.net/

10. And more … http://blogsessive.com/blogging-tools/10-beautiful-wordpress-websites/

11. Themes Separating form and content http://www.youtube.com/watch?v=6gmP4nk0EOE Try changing your theme on SiSpace Benefits Accessibility Multiple channels/ platforms – mobile Internationalisation

12. Getting it out there Dissemination Target your audience Internet search engines - Search Engine Optimisation Traditional media advertising, Industry publications Business stationery, Mail shots Reciprocal links Monitoring and improvement E.g. Google Analytics

13. References – follow up reading http://www.gbbo.co.uk/ Business Link – Practical advice on Developing a Web Site http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1074448623 Sample Word Press Sites http://blogsessive.com/blogging-tools/10-beautiful-wordpress-websites/ http://en.wikipedia.org/wiki/Website http://www.build-your-website.co.uk/build-websites-wordpress/index.htm