Digital marketing in India continues to grow at an exorbitant rate due to factors including an expanding digital population, falling data and device prices, and an eager, expanding economy. This presentation explores these topics and opportunities for businesses to leverage them via digital marketing. O3M, www.o3mdm.com is a Chennai based digital marketing agency and Google AdWords Premier Partner.

2. About O3M – Google Premier Partner
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● Understand the client...and the client’s
client
● Deliver, optimize, and insightfully report
on digital marketing campaigns
● Support client’s underlying business
logic, goals, and needs

3. What’s the population of India?
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4. Approx. 450,000,000
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5. The India Opportunity
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0
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
400,000,000
450,000,000
500,000,000
2009 2011 2013 2017
Rural
<5 Lakh Towns
5 - 10 Lakh Towns
Other Metros
Top 8 Metros

6. Internet Marketing – No Longer Optional
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7. The India Opportunity…Beyond Metros
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8. What is propelling it?
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9. With Plenty of Ways To Go
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10. $100B: If We Can Get There
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11. Online Consumers Live In Micro Moments
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Define Micro-moment

12. Online Consumers Live In Micro Moments
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13. Online Consumers Live In Micro Moments
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• No one path, but a unique, complex path for each customer.
• It’s the marketer’s responsibility to be present during this journey.

14. How to Be Present
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• Map out the journey…and work towards it.
• Think SEO…without thinking SEO. “If Google didn’t exist, would I
still be doing this?”
• Don’t forget your fundamental marketing principles.
• Thing mobile first.
• Just consider one touchpoint, the SERP:

15. Go Beyond Direct Conversions
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• A great campaign is only A campaign. What else sells?
– Fundamental product offering and pricing
– Product messaging
– Follow up
– Optimization based on lead scoring
• Consider the whole sales funnel and work with us on it
• Ensure a great feedback loop between all stakeholders
• Leave ample room (time and budget) to discover what
works. Conversion time lag varies.

16. Go Beyond Direct Conversions
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• Giving credit where credit is due with DDA – data driven
attribution and conversion modeling.

17. How Can Tools Help?
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• Create organizational efficiencies to scale.
• ”Always a next step”
– Improvement
– Client retention
• Identify opportunities
– Your business
– Your competitors
– The general web
• Don’t be afraid of AI, embrace it to make your human
capitol more efficient, effective, smarter, faster…

18. Thank you!
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