Artificial Intelligence: Turn your blog into a lead Generation machine
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Artificial Intelligence (AI). The two words on the lips of marketers everywhere. Whether you like it or not, AI is knocking at your door, and it’s here to stay in 2018. The boundaries that exist between human and machine content are increasingly blurry. So, if anything, what can we do? Join us for this webinar if you want to learn about: The power of AI in lead generation Harness the understanding of what drives engagement Foster one to one engagement with your leads
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Artificial Intelligence: Turn your blog into a lead Generation machine
- 1. ARTIFICIAL INTELLIGENCE Turn your blog into a lead generation machine 27th FEBRUARY 2018
- 2. YOUR HOST
- 3. • Our mission is simple. Enable businesses to expand their email marketing lead generation potential. • We specialise in providing technology to help you identify, nurture and qualify B2B leads, meaning you can rapidly increase sales. • We know how to do it and do it well, because we’ve been doing it for over 20 years. Marketing Automation / Lead Generation Specialists • Delivering over 20 million emails per week • Technology platform or managed service • Either buy it or we will host it for you • Consultants on hand to help with your lead generation marketing strategy Independent & Privately Owned • Based in Surrey, UK • Young and dynamic • Commercial terms for all budgets • Project and product delivery • Best practice as well as technology • Dedicated Account Manager for all • Unlimited technical support • The HTML doctor
- 4. GatorMail GatorLeads GatorSocial GatorDocs GatorEvents GatorExpress GatorInsights GatorCRM GatorData GatorSurveys Marketing Automation & Lead Generation Platform 14 DAY ALL ACCESS FREE TRIAL
- 7. The Tech The Support The Services
- 10. The science behind computers that work and react like humans. ON HEAT. Including speech recognition, learning patterns, planning and problem-solving. AKA… Machine Learning, Predictive Insights, Predictive Analytics
- 11. Artificial Intelligence Really good campaigns!
- 12. Predict CTR’s before sending Identify your true target audience Score leads/prospects based on most likely to convert Identify cross and up-sell opportunities Predict customers that are likely to cancel
- 14. 1956 1965
- 15. PPC Advertising Personalised Website Journey Content Creation Chatbots Intelligent Email Marketing Customer Prediction & Engagement Customer Insights Identify Leads Predict Marketing Results
- 17. Marketers say they expect AI to improve their results*Salesforce
- 18. Marketers will have the data to create engaging content, send campaigns at the right time, personalise all communications across multiple channels. And much MORE.
- 20. MAN MACHINE Ideas, Creativity & Insights Deeper More Efficient Diving Physical Resource 24/7 Testing & Coordination Digest & Draw Conclusions Understand Customers & Prospects on a Personal Level We tell them what to do v s
- 21. When you introduce AI to marketing, you need MORE creativity and insights. Not LESS.
- 23. The Power of AI in Lead Generation
- 25. Visibility of more channels relevant to your target market Track actions of individuals across these channels Send triggered communications based on behaviour elsewhere Leads actions across multiple channels Capture actions to create knowledge of each leads interests and preferences
- 26. Insights into the best topics Anticipate customers/leads needs Create highly personalised campaigns Sales team identify customer purchasing patterns One to one engagement
- 27. Proactive vs reactive Identify purchasing and behavioural patterns throughout existing data Identify these patterns to provide insight…continually Recognise potential customers, prospects & where they are in the cycle Recognise what our ideal prospects look like
- 28. Predictive lead scoring Identify leads most likely to convert Remove non-converters or non- engagers from your data Focus on targeting the right leads at the right time Left with a pot of data that will eventually convert
- 29. Learns previous browsing behaviour Smarter & more personalised targeting Put yourselves in front of target audience Tailor sales message Increasing engagement & providing more sales opportunities
- 30. More time selling less time researching Concentrate on targeting and closing deals they know will convert Personalised sales pitch Shorter sales cycle Develop more effective and proved strategies that drive conversions
- 31. Shorter Sales Cycle Improved Account Growth Sales & Marketing Harmony
- 33. 67% increase campaign results 34% reduction in sales activity 12% lead conversion improvement 44% decrease in campaign activity £400K cost saving from campaign optimisation
- 34. • +5% Increasing readability or decreasing the reading age of text • +4% Reducing numbers of characters to <620 (HTML <5,200) • +3% Shorten subject lines to between 3-5 words or 31 characters. • +14% Reducing number of sections (<span>) and links (<a>) to less than 5 +30% increaseC TR if optimised
Editor's Notes
- 1921 first robot 1965 virtual reality 1990 augmented reality - 2015 amazon 2016 uber 2020
- 1950s – john mccarthy American scientist – known as the father of AI – one of the founders of the discipline of AI 1956 – Arthur Samuel – wrote the first AI game program of checkers to challenge a world champion 1965 - Joseph Weizenbaum created the first chatterbot called eliza – created to demonstrate the communication between humans and machines - the weizenbaum award -
- What can they do that we cant and what can we do that we cant
- More insights more research more ideas more human touch
- Answers the questions you as marketers want and need to know – takes away the constant guessing, whats going to generate more leads, get people to convert and sign? Identifies patterns and common denominators across companies already signed with you Discovers a true picture of your target market Which in turn saves time for not just marketing – sales, account management, customer service teams
- As marketers we are constantly testing to get better campaign results – how can we get more clicks, in turn more leads, in turn more sales, in turn more customers
- Marketing putting leads into the top of the funnel – ai working out where these leads have come from and personalising what we then send to them
- Deliver better intelligence to your sales and marketing teams – focus on the right leads at the right time
- Intelligent selling – our Sales director is always on at our team to work smarter – be proactive vs reactive Moving into a time where sales teams are becoming more proactive, there are a number of tools available to ensure our teams can be proactive sellers and not reactive
- Sales director again goes on and on about not wasting time on the wrong leads
- Key point for sales to tailor sales pitch
- Average salesperson spends over 50% of their time researching and analysing leads behaviour, where they came from what they are interested in etc